Sr. Visual Designer & Brand Strategist

Irene Baranova

A professional artist, Irene is an expert in visual design. Custom illustrations, logos, UI/UX design - there is nothing she couldn’t manage with creativity and attention to clients. Outside of design, Irene is a passionate writer ready to share her experience in the Ester blog.
Irene
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Articles by Irene Baranova

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The Grand Charm of Dark UI and How to Reach It

Dark UI design has become increasingly popular among web and mobile users, offering a unique visual appeal and improved readability in low-light conditions. But how can web designers reach the grand charm of a dark UI without compromising functionality and user experience? In this article, we will delve into the benefits and potential drawbacks of...

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Trends In Web Design: Predictions For 2022 And Beyond

To make your website work effectively and beneficially, it must be not just user-friendly but also fresh and swanky in its design. Therefore, we can say that a good design should meet the criteria of convenient user experience along with its visual relevance. That is why the created resource shouldn’t look divorced from the current...

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How to Design a Website Layout

The first steps of web design are crucial, and among them is choosing the appropriate layout. Your website’s layout is the foundation that determines how users will interact with your platform, and whether that experience will be seamless or interrupted. Naturally, you don’t want it to be too complicated and drive visitors away. While eye-catching...

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Online Store: A Complete How-To-Start Guide

Starting an online store has become imperative for many industries to survive in today’s business environment. With the shift to e-commerce, businesses are now looking for ways to expand their field of activity or completely switch to an online platform. Online sales have been proven to be consistently relevant and in demand, even in conditions...

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How to Make a Small Business Website: A Crash Course

Creating an online presence for your business is more crucial now than ever, regardless of the type of business you run. In today’s digital world, you have two choices: either surrender or adapt and make the most of the possibilities it offers. Being progressive, bold, and creative can only benefit your business, especially if you...

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How to Master Form Design: Beginner’s Guide

Regarding web design, mastering form design is essential for creating an optimal user experience. Web forms have become such a ubiquitous feature of websites that it’s hard to imagine a site without them. From shipping forms to feedback and registration forms, users expect to see their various types and interact with them effortlessly. Form design...