Maria Kharlantseva

Content Manager

Maria is our miss “how-to-write-it-in-the-best-way”. No one in the Ester team writes such comprehensive and detailed but easy-to-read and funny articles as she does. If she isn’t writing blog posts about web design, she is probably reading 17th-century English poets.

Articles by Maria Kharlantseva


What Brand Colors to Choose: Exploring the Variety

When it comes to choosing colors for their brands, many companies and businesses are mainly guided by their own tastes and preferences. Unfortunately, they do not understand that by doing that, they are making a terrible mistake. Research shows that color in marketing catches most of the attention, therefore the decision on brand colors should...


E-Commerce: A Closer Look At Its Advantages and Disadvantages

It has become quite simple to get and sell various goods and services with just a single click. But they are a part of something bigger – a business model called e-commerce. Let’s take a closer look at this issue. Everyone has at least once heard the word “e-commerce” and every year the interest in...


How to Create an Excellent About Us Page to Introduce Your Business

When online, companies and businesses have different ways of building relationships with the public than in real life. Still, an introduction is an inseparable part of both. It unveils the brand’s essence, allowing consumers to get closer to the core and have a deeper understanding of a company. That’s why your business needs a decent...


How to Build Stunning Under Construction and Coming Soon Page

Whether you launch a new website or prepare to release a new trendy design for an existing one, you want users to experience it at its best from the very beginning. We all know – the first impression matters a lot. And within the digital world, it is one of the most influential factors of...


Brand Awareness: Conquering More Branding Territories

Every company wants to be instantly recognized and have an army of faithful customers. Building a brand that is a household name is a venture that can take years to accomplish. Think of all the business giants that pop up in every topic relating to big brands and moguls. They’ve been around for a long...


Social Media Branding: How to Use Social Media to Invent or Reinvent Yourself

We are hard-wired for communication, and we tend to share our experiences, expose ideas, and interact. That’s the reason why social media is so powerful nowadays. When building your account on a social media platform, you have an opportunity to create a strong identity and gather people around you who will support the same viewpoint...


Web Design Agency vs Freelance Web Designer: Clash of the Titans

It’s no secret that any design project involves a great deal of work. And pain. Sometimes it’s easier to relegate a little piece of that pain to someone else – for example, a third party that is qualified to carry out the designated scope of work for you. There are several options to achieve that....


The Biggest Moments of the Year, or Congratulations, We Survived 2020

2020 has been a crazy rollercoaster. Let’s just say there were a lot of challenges and new experiences. Lots of ups and definitely lots of downs (bet you can name a few of the top of your head). With the COVID-19 pandemic, lockdowns, and radical decrease in customer rates, many companies have lost a large...

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