Maria Kharlantseva

Content Manager

Maria is our miss “how-to-write-it-in-the-best-way”. No one in the Ester team writes such comprehensive and detailed but easy-to-read and funny articles as she does. If she isn’t writing blog posts about web design, she is probably reading 17th-century English poets.

Articles by Maria Kharlantseva

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The Biggest Moments of the Year, or Congratulations, We Survived 2020

2020 has been a crazy rollercoaster. Let’s just say there were a lot of challenges and new experiences. Lots of ups and definitely lots of downs (bet you can name a few of the top of your head). With the COVID-19 pandemic, lockdowns, and radical decrease in customer rates, many companies have lost a large...

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How to Decorate Your Website for the Holidays: The Warrior’s Way

We think we are expressing everyone’s sentiment when we say that we’re happy that Christmas is finally here so that 2020 would be over. This year has been quite something, hasn’t it? The only thing that could make it somewhat bearable is if we dive into a consumerism pool and look through Christmas-related stuff online....

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How to Leverage Customer Referrals to Grow Your Business

Digital marketing is the king. Being part of it, referral marketing is earning more and more popularity, making dozens of companies turn to it to strengthen their positions. The businesses are using the help of customer referrals to leverage their performance. Such an approach is a reasoned and smart business position. Most of the websites...

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What is Brand Storytelling: Dispel the Darkness and Gain Recognition

In previous articles, we have already touched upon issues concerning what the brand is and how to develop it. This time we want to share more relevant insights into the brand-building subject. That is the brand storytelling. By now, you probably realize that contributing exclusively to the quality and quantity of the product doesn’t guarantee...

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How to Brand Your Company: Branding a Business From Scratch

In one of our previous posts, we have already talked about the definition of the brand, its types, and its importance for any business. Being a customer-oriented company that we are, we will save you the trouble of looking it up on our website and writing angry comments – here it is. As a company...

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What Is Branding: Taming the Monster That Marketers Keep Having Nightmares About

Have you ever wondered how many businesses are in the marketplace today? Only in 2016, there were 25 million Americans that were starting or already running their own business. A staggering number! And the most crucial thing is that living in an abundance of similar offers means making choices every day. On what factors consumers...

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Top 10 Travel Websites to Cry Over During Lockdown

For many years tourism has been one of the most prominent economic realms with a massive contribution to GDP in a lot of countries. With the COVID-19 pandemic striking at the beginning of 2020, the traveling business faced an unprecedented challenge. With most countries being in a lockdown or some form of travel restrictions, tourism...

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15 Most Popular Types of Websites

Every now and then it seems that the world of the internet is an online version of a fairytale: sometimes it’s fascinating and miraculous, other times – eerie and even frightening. If you plan to create your own website, it can be even more overwhelming. How do you navigate through all of them and how...