{"id":1094,"date":"2021-02-12T19:14:52","date_gmt":"2021-02-12T17:14:52","guid":{"rendered":"https:\/\/ester.co\/blog\/?p=1094"},"modified":"2023-07-24T16:29:06","modified_gmt":"2023-07-24T14:29:06","slug":"digital-design-trends-in-2021","status":"publish","type":"post","link":"https:\/\/ester.co\/blog\/digital-design-trends-in-2021","title":{"rendered":"Digital Design Trends in 2022: According To Ester Digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1094\" class=\"elementor elementor-1094\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0a30f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0a30f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43975f2\" data-id=\"43975f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e86844 elementor-widget elementor-widget-text-editor\" data-id=\"4e86844\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.4 - 23-01-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">With new design innovations and <\/span><a href=\"https:\/\/ester.co\/services\/ui-ux-design\"><span style=\"font-weight: 400;\">UI\/UX design services<\/span><\/a><span style=\"font-weight: 400;\"> emerging all the time, it\u2019s hard to keep up with the pace and be aware of the current digital design trends. Is it really necessary to follow them or is it just a fashionable thing to do? Everybody decides for themselves, but in a world where creative trends are changing so fast, users are changing too \u2013 becoming more well-versed in terms of design and what they would like to see and use.<\/span><\/p><p><span style=\"font-weight: 400;\">Obviously, if you have a specific idea for your digital product that might not fit with the most innovative web design trends \u2013 go for it, but if you want to be on top of your game, try out some of these and see what works for you!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8368265 elementor-widget elementor-widget-text-editor\" data-id=\"8368265\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Parallax_Animation_and_Other_Scroll_Effects\"><\/span><strong>Parallax Animation and Other Scroll Effects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><a href=\"https:\/\/ester.co\/\"><span style=\"font-weight: 400;\">Websites and digital design<\/span><\/a><span style=\"font-weight: 400;\">, in general, don\u2019t have to be static anymore &#8211; there is a plethora of animation software tools and dynamic design approaches that can liven up the product. One way to achieve this is by employing touch-action scrolling.<\/span><\/p><p><span style=\"font-weight: 400;\">The idea behind touch-action scrolling is that when users scroll, the page starts to &#8220;move&#8221;, changing the layout or incorporating new elements that interact with each other. This effect adds depth to the page by moving design elements at a different speed. <\/span><\/p><p><span style=\"font-weight: 400;\">A great example of incorporating parallax scrolling, which creates a sense of depth through several backgrounds merging into each other, is the website for the game <\/span><span style=\"font-weight: 400;\">Firewatch<\/span><span style=\"font-weight: 400;\">. The site doesn&#8217;t rely on super complex scroll effects and doesn&#8217;t change the site&#8217;s functionality or impede the work of the entire layout.<\/span><\/p><p><span style=\"font-weight: 400;\">Parallax is not the only trendy scrolling effect. There are plenty of ways to freshen up a website, such as adding videos as a background, incorporating a change of colors when scrolling, or including complex layout transitions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe704e elementor-widget elementor-widget-text-editor\" data-id=\"bfe704e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Minimalist_or_Maximalist_Extremes\"><\/span><strong>Minimalist or Maximalist Extremes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Minimalism is one of the most sought-after trends of the past few years, and it\u2019s having another moment in 2021. This year its <\/span><a href=\"https:\/\/ester.co\/blog\/minimalist-web-design\"><span style=\"font-weight: 400;\">\u201cless is more\u201d approach<\/span><\/a><span style=\"font-weight: 400;\"> is bordering on \u201clet\u2019s pick a background color and a font and pray it works\u201d. Having minimalistic or monochrome elements is also still in vogue.<\/span><\/p><p><span style=\"font-weight: 400;\">Together with minimalism, the maximalist design is a prominent web design trend. Maximalism in 2021 is almost aggressive &#8211; there are not many rules as to how to tame it, so just go for it. Any kind of order is out of the question &#8211; you can combine and mix together different types, font sizes, static and dynamic elements, colors, and overlapping structures.<\/span><\/p><p><span style=\"font-weight: 400;\">While minimalism and maximalism may be popular trends in 2021, they may not be the best fit for every website or brand. It&#8217;s important to consider the target audience, brand identity, and website goals when selecting a design approach.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc1296 elementor-widget elementor-widget-image\" data-id=\"8dc1296\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.4 - 23-01-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Sqwigl_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Sqwigl_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Sqwigl_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Sqwigl_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Sqwigl_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18c82c elementor-widget elementor-widget-text-editor\" data-id=\"a18c82c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Animations\"><\/span><b>Animations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Another long-standing favorite, <\/span><a href=\"https:\/\/ester.co\/blog\/animation-in-e-learning\"><span style=\"font-weight: 400;\">animations<\/span><\/a><span style=\"font-weight: 400;\"> are still going strong in 2021. Anything from scroll animations to complex full-on web cartoons is very much in the game. The newest trends include such techniques as adding a texture to the animation, including sound effects, playing around with shapes and details &#8211; basically everything that adds to the interactivity and versatility.<\/span><\/p><p><span style=\"font-weight: 400;\">Animations are still widely used in web design, ranging from subtle micro-animations to more complex full-on web cartoons. The trend is to add texture, sound effects, and shapes to animations to increase interactivity and versatility. Static imagery is becoming less popular, and micro-animations are gaining momentum. They offer visitors subtle and engaging hints that enhance the user experience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e684d6d elementor-widget elementor-widget-text-editor\" data-id=\"e684d6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Gigantic_Titles\"><\/span><b>Gigantic Titles<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Striking and attention-grabbing fonts and titles are very much in fashion still. Look at <\/span><span style=\"font-weight: 400;\">Dragon Rouge<\/span><span style=\"font-weight: 400;\">, for example, &#8211; its homepage features <\/span><i><span style=\"font-weight: 400;\">a lot of <\/span><\/i><span style=\"font-weight: 400;\">humongous titles, headings, and descriptions. At times, it seems completely over the top, but this chunky, excessive, and almost fleshy feel is what is going to be very prominent text-wise in 2021. <\/span><\/p><p><span style=\"font-weight: 400;\">It can be employed anywhere: from a brand name, or a hero shot to the whole typography, like in the Dragon Rouge case. The rules are not too strict &#8211; you don\u2019t have to be 100% consistent. The key here is to mix fonts in a way that would echo your <\/span><a href=\"https:\/\/ester.co\/services\/brand-consulting\"><span style=\"font-weight: 400;\">brand\u2019s message<\/span><\/a><span style=\"font-weight: 400;\"> and evoke strong feelings in your audience. <\/span><\/p><p><span style=\"font-weight: 400;\">Also, go for something that\u2019s readable and rather simple since the size of the font is already an image of its own, and an elaborate and convoluted type will overburden the whole composition.<\/span><\/p><p><span style=\"font-weight: 400;\">It is generally true that bold and attention-grabbing fonts are popular in modern design, and it is important to choose a font that matches the brand message and is easily readable for the audience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa572f elementor-widget elementor-widget-image\" data-id=\"3aa572f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Dragon_Rouge_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Dragon_Rouge_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Dragon_Rouge_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Dragon_Rouge_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Dragon_Rouge_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ced870 elementor-widget elementor-widget-text-editor\" data-id=\"7ced870\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"VRAR\"><\/span><b>VR\/AR<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Websites with virtual or augmented reality elements are going to become even more popular in 2021 than they were in 2020: as users crave more detailed information about the products and services they would like to engage with, web and digital experiences are going to get increasingly more immersive.<\/span><\/p><p><span style=\"font-weight: 400;\">Websites with VR\/AR may not be 100% fit for any kind of business, but they can be a solid tool for a platform that needs to showcase the properties of a product or a service or see how the company works in detail. Take <\/span><span style=\"font-weight: 400;\">Dell Technologies<\/span><span style=\"font-weight: 400;\">, for example. It gives a chance for users to envision the intrinsics of the work with a combination of 360-degree video and web AR technology.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b0abd elementor-widget elementor-widget-text-editor\" data-id=\"26b0abd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Data_Visualization\"><\/span><b>Data Visualization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">We\u2019re living in the most information-saturated environment than we ever did before. Evidently, it can be utterly overwhelming to go through an avalanche of statistics and numbers without any structure. In 2021, the data visualization approach will be immensely popular in digital design.<\/span><\/p><p><span style=\"font-weight: 400;\">Ester Digital has been employing data visualization techniques extensively in the past: for example, we worked on several <\/span><span style=\"font-weight: 400;\">healthcare platforms<\/span><span style=\"font-weight: 400;\"> that manage to turn rather dull and cumbersome data into an enjoyable visual experience.<\/span><\/p><p><a href=\"https:\/\/visme.co\/blog\/infographic-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Statistics show<\/span><\/a><span style=\"font-weight: 400;\"> that such visuals as various graphics, pie charts, and diagrams increase readership by 80%. With so much information being spread worldwide, this number is only going to grow.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f925f8 elementor-widget elementor-widget-image\" data-id=\"9f925f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Data_Visualization_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Data_Visualization_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Data_Visualization_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Data_Visualization_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Data_Visualization_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc4934 elementor-widget elementor-widget-CTA\" data-id=\"2fc4934\" data-element_type=\"widget\" data-widget_type=\"CTA.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"explore\">\n\t<div class=\"explore__container\">\n\t\t<div class=\"explore__header\">\n\t\t\t<span class=\"explore__header-title headline-4\">Need data visualization for your project?<\/span>\n\t\t\t<span class=\"explore__header-description body\">We know how to create it<\/span>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/ester.co\/contact-us\" class=\"explore__link link link-arrow\">Contact us<i class=\"icon-arrow-black\"><\/i><\/a>\n        <div class=\"explore__abstr\">\n            <img src=\"data:image\/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8\/x8AAwMCAO+ip1sAAAAASUVORK5CYII=\" alt=\"cta\" class=\" lazyload\" data-src=\"https:\/\/ester.co\/blog\/wp-content\/themes\/ester-blog-theme\/resources\/images\/cta.png\" data-preloader=\"true\" loading=\"lazy\"\/><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\\\/\\\/ester.co\\\/blog\\\/wp-content\\\/themes\\\/ester-blog-theme\\\/resources\\\/images\\\/cta.png\",\"name\":\"Digital Design Trends in 2022: According To Ester Digital\"}<\/script>\t    <\/div>\n    <\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891c620 elementor-widget elementor-widget-text-editor\" data-id=\"891c620\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Custom_Illustrations\"><\/span><b>Custom Illustrations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Just as data visualization, <\/span><a href=\"https:\/\/ester.co\/services\/custom-illustrations\"><span style=\"font-weight: 400;\">custom illustrations<\/span><\/a><span style=\"font-weight: 400;\"> is a classic digital design technique that\u2019s going to remain widespread in 2021. One of the main advantages of custom illustrations is their flexibility and uniqueness. <\/span><\/p><p><span style=\"font-weight: 400;\">Custom illustrations can showcase your brand in the best light, highlighting the specific nature of your company, which is becoming vital in 2021. With so many businesses and websites around, being distinct and original is a must if you want to overcome the competition.<\/span><\/p><p><span style=\"font-weight: 400;\">Which custom illustrations are going to be the most popular in 2021? There is a strong demand for <\/span><a href=\"https:\/\/ester.co\/blog\/abstract-and-minimalist-posters\"><span style=\"font-weight: 400;\">abstractions<\/span><\/a><span style=\"font-weight: 400;\">, print formats, and over stylization. For example, check out how <\/span><span style=\"font-weight: 400;\">Absurd Design<\/span><span style=\"font-weight: 400;\"> manages to incorporate creative visuals in a simple layout, making the result extremely powerful and artistic.<\/span><\/p><p><span style=\"font-weight: 400;\">There is a growing demand for more artistic and stylized illustrations in web design, as seen in the example provided.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Just as data visualization and custom illustrations, AI-generated graphics are also becoming increasingly popular in digital design in 2021. One of the main advantages of AI-generated graphics is that they can be quickly and easily customized, making them an efficient and cost-effective way to create unique visuals for a brand. AI-generated graphics can also provide a modern and futuristic feel to a website, which can be appealing to tech-savvy audiences. However, it&#8217;s important to keep in mind that these graphics may lack the warmth and authenticity of hand-drawn illustrations, so it&#8217;s essential to find a balance between the two. As technology continues to advance, we can expect to see more creative uses of AI-generated graphics in the world of digital design.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e32ec elementor-widget elementor-widget-image\" data-id=\"71e32ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Absurd_Design_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Absurd_Design_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Absurd_Design_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Absurd_Design_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Absurd_Design_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ddd50 elementor-widget elementor-widget-text-editor\" data-id=\"48ddd50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Frosted_Glass_Effect\"><\/span><b>Frosted Glass Effect<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">There is evidence to support that the frosted glass effect has been a popular trend in digital design since the release of macOS Big Sur in 2020. However, its level of popularity may vary depending on different design contexts and preferences. After launching macOS Ventura, glass effect is no longer considered as a trend. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655f231 elementor-widget elementor-widget-image\" data-id=\"655f231\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/codepen.io\/AmJustSam\/full\/ModORY\/%20\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Frosted_Glass_Effect_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Frosted_Glass_Effect_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Frosted_Glass_Effect_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Frosted_Glass_Effect_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Frosted_Glass_Effect_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31800b0 elementor-widget elementor-widget-text-editor\" data-id=\"31800b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"3D_Illustrations\"><\/span><b>3D Illustrations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Since the digital design comes up with more and more interactive elements, it\u2019s clear that together with custom illustrations, 3D illustrations are also leading the charge. 3D illustrations echo the overall current design craving for texture, dimensions, and curves that is going to be permeating every creative realm in 2021.<\/span><\/p><p><span style=\"font-weight: 400;\">The main advantage of 3D illustrations is their <\/span><a href=\"https:\/\/ester.co\/blog\/what-is-brand-storytelling\"><span style=\"font-weight: 400;\">brand storytelling capabilities<\/span><\/a><span style=\"font-weight: 400;\">: by nature of having volume, they resemble cartoon characters that are about to unfold their stories and enthrall you.<\/span><\/p><p><span style=\"font-weight: 400;\">Creating 3D visuals<\/span><span style=\"font-weight: 400;\"> is as easy as ever due to the growing number of design tools. You should bear in mind that unlike custom illustrations, 3D illustrations are not something that can be an additional element that gets put on the background &#8211; they\u2019re the centerpieces of any page or product they are on.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e2133 elementor-widget elementor-widget-image\" data-id=\"f0e2133\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.behance.net\/gallery\/80548905\/Google-Partner-Stickers\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/3D_Illustrations_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"3D_Illustrations_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/3D_Illustrations_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/3D_Illustrations_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/3D_Illustrations_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d86e0 elementor-widget elementor-widget-text-editor\" data-id=\"d3d86e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Accessibility\"><\/span><b>Accessibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">You can say that accessibility can\u2019t really be a trend because it seems like a necessity rather than a whim. However, you would be surprised at how many designers disregard this rule when working on websites or digital products. <\/span><\/p><p><span style=\"font-weight: 400;\">Accessibility and inclusivity increase conversions, attract visitors from different backgrounds and <\/span><a href=\"https:\/\/ester.co\/services\/ui-ux-design\"><span style=\"font-weight: 400;\">user experience levels<\/span><\/a><span style=\"font-weight: 400;\">, gives an opportunity to expand your audience to the fullest. Having texts of readable fonts and color schemes, employing focus indicators, implementing alt text and captions &#8211; all these will not only be beneficial in terms of accessibility, but also for the general user experience which is at the top of priorities for 2021.<\/span><\/p><p><span style=\"font-weight: 400;\">The best examples of fully accessible websites are usually government platforms &#8211; such as <\/span><span style=\"font-weight: 400;\">U.S. Government&#8217;s official website<\/span><span style=\"font-weight: 400;\">. It\u2019s fully manageable via keyboard, employs a perfect color coordination scheme, and has a Spanish version.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ccde6 elementor-widget elementor-widget-image\" data-id=\"c6ccde6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/US_Government_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"US_Government_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/US_Government_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/US_Government_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/US_Government_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdb2b5 elementor-widget elementor-widget-text-editor\" data-id=\"bcdb2b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Dark_Design_Mode\"><\/span><b>Dark Design Mode<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">While most websites seem to operate on the lighter side (no pun intended), it\u2019s becoming increasingly trendy to adhere to darker designs. This may seem like an extension of the <\/span><a href=\"https:\/\/ester.co\/works\/black-and-white-illustrations\"><span style=\"font-weight: 400;\">black and white trend<\/span><\/a><span style=\"font-weight: 400;\"> that\u2019s been widespread previously, but the trick here is not to focus on the colors, but rather the light &#8211; it\u2019s more like a night shift mode, not as strict with being monochrome as the black and white arrangement.<\/span><\/p><p><span style=\"font-weight: 400;\">Take a look at <\/span><span style=\"font-weight: 400;\">Two Chimps Coffee<\/span><span style=\"font-weight: 400;\"> &#8211; while the main color scheme consists of black and white, the layout is actually gray, and the whole composition looks like a cinema show, not a black and white photography.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b00455 elementor-widget elementor-widget-image\" data-id=\"8b00455\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Two_Chimps_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Two_Chimps_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Two_Chimps_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Two_Chimps_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/02\/Two_Chimps_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0476843 elementor-widget elementor-widget-text-editor\" data-id=\"0476843\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Design_for_Different_Causes\"><\/span><strong>Design for Different Causes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Not all trends are only concerned with visuals and the outward look of the website &#8211; some are conceptual. The 2020 year was incredibly challenging for a number of reasons, so it\u2019s only natural that it determined the design trends for 2021. <\/span><\/p><p><span style=\"font-weight: 400;\">With social distancing and lockdowns, 2020 urged us all to find shelter on the internet. Various initiatives, virtual conferences, and entertainment projects are becoming the new normal and moving to the web, and they\u2019ll continue to do the same in 2021.<\/span><\/p><p><span style=\"font-weight: 400;\">At Ester Digital, we are more than glad to help the cause and spread awareness about different challenges and social issues. We helped Thespie to work on the <\/span><span style=\"font-weight: 400;\">All I Want For Christmas Is Theatre<\/span><span style=\"font-weight: 400;\"> project that aims to stream theater performances people are not able to attend on Christmas Eve together bringing awareness to how the 2020 challenges changed our traditions and how we are not going to accept that (is it dramatic enough?).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f6e8a elementor-widget elementor-widget-text-editor\" data-id=\"97f6e8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"On_a_Final_Note\"><\/span><strong>On a Final Note<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">It\u2019s up to you whether to follow the new website trends or not, but you can\u2019t deny that the overall shift in the design world &#8211; adhering to simpler and dimensional forms and moving away from flat and intricate elements. However, unless you\u2019re operating in a niche or traditional sphere where keeping up with the fashion is not obligatory and sometimes even destructive, being up-to-the-minute seems like a reasonable business strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, it doesn\u2019t mean that you need to completely transform your brand presence and change the way you\u2019re marketed, but adding subtle trendy pieces is a nice way of saying to your customers: we value you that much that we\u2019re constantly on the lookout to make the experience more fun and interesting for you. There is no way they won\u2019t appreciate the effort.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re feeling dizzy after reading about all those trends or feeling like you\u2019ll never be able to implement them into your brand &#8211; <\/span><a href=\"https:\/\/ester.co\/contact-us\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\">, and we will provide you with much-needed comfort and insights on how to do it in the most efficient and low-effort way.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With new design innovations and UI\/UX design services emerging all the time, it\u2019s hard to keep up with the pace and be aware of the current digital design trends. Is it really necessary to follow them or is it just a fashionable thing to do? Everybody decides for themselves, but in a world where creative&#8230;<\/p>\n","protected":false},"author":9,"featured_media":1088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts\/1094"}],"collection":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/comments?post=1094"}],"version-history":[{"count":17,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts\/1094\/revisions"}],"predecessor-version":[{"id":5675,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts\/1094\/revisions\/5675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/media\/1088"}],"wp:attachment":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/media?parent=1094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/categories?post=1094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/tags?post=1094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}