{"id":1905,"date":"2021-09-24T17:57:30","date_gmt":"2021-09-24T15:57:30","guid":{"rendered":"https:\/\/ester.co\/blog\/?p=1905"},"modified":"2024-05-06T17:59:13","modified_gmt":"2024-05-06T15:59:13","slug":"what-brand-colors-to-choose","status":"publish","type":"post","link":"https:\/\/ester.co\/blog\/what-brand-colors-to-choose","title":{"rendered":"How to Choose Brand Colors: Expert Tips from Ester Digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1905\" class=\"elementor elementor-1905\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc7349f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc7349f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42cc7a3\" data-id=\"42cc7a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-324a423 elementor-widget elementor-widget-text-editor\" data-id=\"324a423\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.4 - 23-01-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">When selecting brand colors, personal preference should not be the only consideration. Research shows that colors play a crucial role in marketing and can significantly impact consumer behavior. A well-planned strategy for color selection can help create a memorable and impactful business image. In this article, we will explore how to choose brand colors, their meanings, and the emotions they evoke, allowing you to make informed decisions and create a lasting impression on your customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f1f6e elementor-widget elementor-widget-text-editor\" data-id=\"b5f1f6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Tips_on_How_to_Choose_Brand_Colors_to_Boost_Your_Businesss_Visibility\"><\/span><strong>Tips on How to Choose Brand Colors to Boost Your Business&#8217;s Visibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Brand color is a critical component of <a href=\"https:\/\/ester.co\/services\/branding-design\">corporate identity,<\/a> alongside the motto and logo, serving as a product identifier in the minds of consumers. Bright and recognizable ones <span style=\"font-weight: 400;\">help companies stand out from the sea of competitors and attract their target audience more effectively.<\/span> <a href=\"https:\/\/ester.co\/blog\/psychology-of-web-design\">Psychology<\/a><span style=\"font-weight: 400;\">\u00a0experts have long established that people remember visual images better than any lexical meaning embedded in a business name.<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s essential to remember that to strengthen company branding and identity, brand colors should be applied not just to the logo but also to the website, storefront, in-store design, staff uniforms, and advertisements. This approach creates a cohesive and consistent branding strategy, solidifying the brand image in the minds of consumers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a95e2d elementor-widget elementor-widget-text-editor\" data-id=\"5a95e2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>The science behind brand colors and how to use it to your advantage<\/h3><p><span style=\"font-weight: 400;\">In a world of progress and a vast number of businesses producing and offering similar products, companies must find a way to win the hearts of buyers, distinguish themselves from competitors, and remain in the minds of consumers long after the purchase. The answer lies in brand colors.<\/span><\/p><p><span style=\"font-weight: 400;\">The Impact of Color on Marketing study found that approximately 90% of brand judgments are based solely on color. Various color hues and their combinations can change a person&#8217;s psychological and physiological state, evoking specific emotions through various associations.<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, they can shape the consumer&#8217;s attitude towards the product based on the emotions that the color provokes. Therefore, choosing the right one is key to providing the most positive customer experience and motivating them to make a purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">The relationship between colors and emotions is studied by color psychology, a notion we will explore in more detail.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe901e7 elementor-widget elementor-widget-text-editor\" data-id=\"fe901e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>80% of Brand Recognition Comes from Color: How to Choose Brand Colors That Work<\/h3><p><span style=\"font-weight: 400;\">The psychology of color is a fascinating area of study that explores how different color hues can affect our thoughts, feelings, and behaviors. For example, a study conducted by the University of Rochester found that warm colors like red, orange, and yellow can stimulate appetite and increase energy levels, while cool colors like blue and green can have a calming effect and promote relaxation.<\/span><\/p><p><span style=\"font-weight: 400;\">In marketing and branding, understanding the psychology of color is crucial in creating an effective brand identity that resonates with consumers. Research shows that color can increase brand recognition by up to 80%, making it a critical factor in brand identity. Different colors can evoke specific emotions and associations that can influence consumer <a href=\"https:\/\/ester.co\/blog\/brand-awareness\">perception<\/a> of a brand, its products, and its values. For instance, a study conducted by the University of Loyola found that it can improve <a href=\"https:\/\/ester.co\/blog\/how-to-brand-your-company\">brand<\/a> recognition by up to 87%, and that color impressions can account for up to 60% of a brand&#8217;s acceptance or rejection. Blue is often associated with trust, professionalism, and reliability, making it a popular choice for financial institutions and healthcare companies.<\/span><\/p><p><span style=\"font-weight: 400;\">Color also plays a vital role in visual communication and can help convey a brand&#8217;s message and personality. When choosing brand colors, it&#8217;s essential to consider the industry, target audience, and competition to ensure that the colors reflect the brand&#8217;s values and goals while standing out from competitors. According to a survey by the Pantone Color Institute, 80% of people believe that color increases brand recognition, and 84.7% believe that color is essential to brand identity.<\/span><\/p><p><span style=\"font-weight: 400;\">Overall, understanding the psychology of color is essential for creating a successful brand identity that captures the attention and loyalty of consumers. According to a study by the University of Loyola, it can increase brand recognition by up to 80%, making it a critical factor in brand identity. By choosing the right colors that reflect the brand&#8217;s values and goals, companies can create a powerful and memorable brand that stands out in a crowded marketplace.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dec650 elementor-widget elementor-widget-CTA\" data-id=\"3dec650\" data-element_type=\"widget\" data-widget_type=\"CTA.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"explore\">\n\t<div class=\"explore__container\">\n\t\t<div class=\"explore__header\">\n\t\t\t<span class=\"explore__header-title headline-4\">Looking to consult professionals?<\/span>\n\t\t\t<span class=\"explore__header-description body\">Contact us now<\/span>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/ester.co\/contact-us\" class=\"explore__link link link-arrow\">Contact us<i class=\"icon-arrow-black\"><\/i><\/a>\n        <div class=\"explore__abstr\">\n            <img src=\"data:image\/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8\/x8AAwMCAO+ip1sAAAAASUVORK5CYII=\" alt=\"cta\" class=\" lazyload\" data-src=\"https:\/\/ester.co\/blog\/wp-content\/themes\/ester-blog-theme\/resources\/images\/cta.png\" data-preloader=\"true\" loading=\"lazy\"\/><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\\\/\\\/ester.co\\\/blog\\\/wp-content\\\/themes\\\/ester-blog-theme\\\/resources\\\/images\\\/cta.png\",\"name\":\"How to Choose Brand Colors: Expert Tips from Ester Digital\"}<\/script>\t    <\/div>\n    <\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595f05c elementor-widget elementor-widget-text-editor\" data-id=\"595f05c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Beyond_Red_and_Blue_Innovative_Approaches_to_Choosing_Brand_Colors_That_Captivate_Your_Audience\"><\/span><b>Beyond Red and Blue: Innovative Approaches to Choosing Brand Colors That Captivate Your Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Color plays a crucial role in brand identity, and it is often the first element that consumers notice. As such, companies must choose their brand colors carefully to create a strong visual identity that resonates with their target audience.<\/span><\/p><p><span style=\"font-weight: 400;\">While there are no strict rules for choosing brand colors, it&#8217;s essential to consider the industry in which the company operates, as well as the target audience. For example, warm colors like red and orange are often used in the food industry because they stimulate appetite, while cool colors like blue and green are common in the healthcare industry because they promote a sense of calm and trust.<\/span><\/p><p><span style=\"font-weight: 400;\">At the same time, companies can use color to differentiate themselves from competitors and create a unique brand identity. For instance, FedEx&#8217;s use of purple and orange in their logo stands out in the shipping industry, which typically uses blue and red.<\/span><\/p><p><span style=\"font-weight: 400;\">When choosing brand colors, it&#8217;s crucial to consider the psychology of color and the emotions that different hues can evoke. Blue, for example, is often associated with trust, loyalty, and professionalism, while yellow is associated with optimism, energy, and happiness. By selecting colors that align with the brand&#8217;s values and personality, companies can create a powerful and memorable brand identity that resonates with their target audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Overall, choosing brand colors is a critical aspect of developing a strong brand identity that stands out in a crowded marketplace. By understanding the industry, target audience, and psychology of color, companies can make informed decisions that create a visual identity that resonates with consumers and creates a lasting impression.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d9ca5 elementor-widget elementor-widget-text-editor\" data-id=\"e4d9ca5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"From_Research_to_Recognition_How_to_Determine_Your_Brand_Identity_and_Choose_the_Right_Colors\"><\/span><strong>From Research to Recognition: How to Determine Your Brand Identity and Choose the Right Colors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Brand identity refers to the unique characteristics that visually distinguish a brand from others. While corporate and brand identities are related, they are not the same thing. Brand identity is primarily aimed at visual recognition, while the corporate identity has a broader scope that includes elements such as name, motto, and brand guidelines.<\/span><\/p><p><span style=\"font-weight: 400;\">To develop a brand identity, companies must conduct research and answer questions about their brand history, goals, target audience, and desired customer experience. This information will help companies understand how to apply colors to communicate their message effectively, as colors are linked to emotions, memories, and associations.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition to selecting appropriate colors, companies can make a list of adjectives that describe their brand and evoke the desired emotions. The color and hue of a website are also crucial in creating a unique and recognizable brand identity that instills trust and a positive attitude among customers.<\/span><\/p><p><span style=\"font-weight: 400;\">By choosing the right colors and applying them consistently across various brand elements, companies can create a powerful and memorable brand identity that stands out from the competition. In the following sections, we&#8217;ll discuss how different colors can be used to communicate specific brand messages and evoke desired emotions in customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3206aa0 elementor-widget elementor-widget-text-editor\" data-id=\"3206aa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Boosting_Your_Brand_How_to_Choose_Colors_That_Benefit_Your_Business\"><\/span><b>Boosting Your Brand: How to Choose Colors That Benefit Your Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Colors play a significant role in building a brand identity, and their benefits cannot be overlooked. First and foremost, selecting <a href=\"https:\/\/ester.co\/blog\/best-color-combinations\">color combinations<\/a> that are easy to remember and differentiate from competitors is crucial. Studies have shown that customers are more likely to choose a brand with a logo that is instantly recognizable. Therefore, companies must choose colors that make their brand stand out and are not used by competitors.<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, color is a powerful tool that can evoke specific emotions and influence customer response. Companies must use colors that grab and retain customer attention and create a positive emotional response. The right brand colors can help convey the company&#8217;s message nonverbally and highlight essential elements on the page, making it easy for customers to comprehend and engage with the brand.<\/span><\/p><p><span style=\"font-weight: 400;\">To create a successful brand, companies must conduct a thorough analysis and follow a specific strategy. Understanding the psychology of colors and their associations is crucial in creating a powerful brand identity that resonates with customers. In the following sections, we will explore the ten most popular colors and their associations with specific industries to help companies determine the best color(s) to use in their branding and marketing campaigns.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da2a76c elementor-widget elementor-widget-text-editor\" data-id=\"da2a76c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_Brand_Colors_A_Look_at_the_Top_10_Colors_and_Their_Meanings\"><\/span><strong>How to Choose Brand Colors: A Look at the Top 10 Colors and Their Meanings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">When it comes to selecting brand colors, it&#8217;s important to consider their associations and the emotions they evoke. The top 10 brand colors and their associations are as follows:<\/span><\/p><p><span style=\"font-weight: 400;\">Red: Love, anger, power, passion, strength, fear, and excitement. Most suitable for the food (Coca-Cola) and entertainment (Netflix) industries.<\/span><\/p><p><span style=\"font-weight: 400;\">Blue: Trust, loyalty, logic, space, coldness, and formality. Considered to be one of the safest colors and can be used in any business field.<\/span><\/p><p><span style=\"font-weight: 400;\">Green: Peace, life, harmony, nature, health, growth, and stability. Can be applied to convey any message desired but commonly found in the beauty sphere (Garnier), ecology (Greenpeace), and pharmaceutical (Actavis) industries.<\/span><\/p><p><span style=\"font-weight: 400;\">Yellow: Enjoyment, fun, happiness, warmth, and positivity. Used in industries dealing with beverages (Lipton), fast food (McDonald\u2019s), optical equipment (Nikon), and sweets (Chupa Chups).<\/span><\/p><p><span style=\"font-weight: 400;\">Orange: Playfulness, optimism, openness, creativity, and communication. Often observed in the corporate identity of companies operating in children&#8217;s products (Gymboree), entertainment (Nickelodeon), and food products (Fanta).<\/span><\/p><p><span style=\"font-weight: 400;\">Purple: Wisdom, power, dignity, fantasy, royalty, and spirituality. Utilized in IT industries (Yahoo!), food products (Milka), and real estate (Zoopla).<\/span><\/p><p><span style=\"font-weight: 400;\">White: Purity, health, simplicity, cleanliness, and peace. Great for minimalistic brands and commonly used in fashion (Adidas), gadgets (Apple), and medicine (MediPath).<\/span><\/p><p><span style=\"font-weight: 400;\">Black: Sophistication, seriousness, control, and independence. Often used by premium luxurious brands, such as Chanel, Hugo Boss, and Ralph Lauren.<\/span><\/p><p><span style=\"font-weight: 400;\">Gray: Reliability, security, modesty, balance, and maturity. Neutral and often applied in car industries (Toyota), fashion (Calvin Klein), jewelry (Swarovski), and technologies (<a href=\"https:\/\/ester.co\/services\/custom-wordpress-websites-development\">WordPress<\/a>).<\/span><\/p><p><span style=\"font-weight: 400;\">Brown: Seriousness, comfort, support, earthiness, warmth, and sturdiness. Popular among companies related to food production and sale (M&amp;M&#8217;s), construction (SK Builders), agriculture (Joyce Farms), and construction (O&#8217;Sullivan Property).<\/span><\/p><p><span style=\"font-weight: 400;\">While these associations are helpful when choosing website design, companies must also consider their specific goals and brand identity when selecting brand colors. A guideline to assist in this complex task will be discussed in the following sections.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4080ed elementor-widget elementor-widget-CTA\" data-id=\"e4080ed\" data-element_type=\"widget\" data-widget_type=\"CTA.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"explore\">\n\t<div class=\"explore__container\">\n\t\t<div class=\"explore__header\">\n\t\t\t<span class=\"explore__header-title headline-4\">Benefit your business with a powerful website<\/span>\n\t\t\t<span class=\"explore__header-description body\">We are here to help<\/span>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/ester.co\/contact-us\" class=\"explore__link link link-arrow\">Contact us<i class=\"icon-arrow-black\"><\/i><\/a>\n        <div class=\"explore__abstr\">\n            <img src=\"data:image\/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8\/x8AAwMCAO+ip1sAAAAASUVORK5CYII=\" alt=\"cta\" class=\" lazyload\" data-src=\"https:\/\/ester.co\/blog\/wp-content\/themes\/ester-blog-theme\/resources\/images\/cta.png\" data-preloader=\"true\" loading=\"lazy\"\/><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\\\/\\\/ester.co\\\/blog\\\/wp-content\\\/themes\\\/ester-blog-theme\\\/resources\\\/images\\\/cta.png\",\"name\":\"How to Choose Brand Colors: Expert Tips from Ester Digital\"}<\/script>\t    <\/div>\n    <\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180bc58 elementor-widget elementor-widget-text-editor\" data-id=\"180bc58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>The Science Behind Color Psychology: How to Choose the Perfect Color Palette for Your Brand<\/h3><p><span style=\"font-weight: 400;\">When developing a website, choosing the right color palette is crucial in building a brand association and creating a cohesive design. To guide this process, companies should consider the following color palette guidelines:<\/span><\/p><p><strong>Primary color<\/strong><\/p><p><span style=\"font-weight: 400;\">The primary colors are typically used in the company logo and should reflect the website&#8217;s main concept to attract potential customers. Companies usually have around two to three primary colors.<\/span><\/p><p><strong>Plan on choosing three colors<\/strong><\/p><p><span style=\"font-weight: 400;\">To create a harmonious color palette, companies should choose a base, accent, and neutral color. Regardless of the number of colors included, variations in hues and shades should also be considered.<\/span><\/p><p><strong>Choose your base<\/strong><\/p><p><span style=\"font-weight: 400;\">The base color should communicate the brand&#8217;s major feature and attract the target audience. The remaining colors should complement this color.<\/span><\/p><p><strong>Select your accent<\/strong><\/p><p><span style=\"font-weight: 400;\">Choosing an accent color is more challenging since it should match the brand personality and complement the base color.<\/span><\/p><p><strong>Find your neutral<\/strong><\/p><p><span style=\"font-weight: 400;\">Neutral colors, such as pastels, white, and black, should not be distracting and are often used for a background.<\/span><\/p><p><strong>Black and white<\/strong><\/p><p><span style=\"font-weight: 400;\">While <a href=\"https:\/\/ester.co\/works\/black-and-white-illustrations\">black and white<\/a> are commonly used in designs, they should not be overused as too much black can create negative emotions, and too much white can feel cold and isolated. These colors should be used in balance to effectively convey the brand message.<\/span><\/p><p><span style=\"font-weight: 400;\">While companies can choose any number of colors, the website should not only be visually appealing but also efficient. By following these guidelines, companies can create a color palette that accurately reflects their brand identity and effectively communicates with their target audience. Once the primary color is determined, the next step is to choose the secondary colors that complement and accentuate the primary color.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cad48aa elementor-widget elementor-widget-text-editor\" data-id=\"cad48aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>From Monochromatic to Contrasting: How to Choose the Best Color Scheme for Your Brand<\/h3><p><span style=\"font-weight: 400;\">The choice of secondary colors is dependent on the color scheme, which is a set of rules for combining colors to express a desired emotion or effect or convey the company&#8217;s message. This scheme consists of colors or hues and shows their correlation, such as similarity or contrast. There are three basic color schemes: monochromatic, analogous, and contrasting.<\/span><\/p><p><span style=\"font-weight: 400;\">The monochromatic color scheme uses only one base color, and variations of that color are used. This scheme creates a neat and graceful impression, but it may be difficult to highlight important elements due to the lack of color contrast.<\/span><\/p><p><span style=\"font-weight: 400;\">The analogous color scheme uses two secondary colors that are similar to the base color and found next to it on the color wheel. The base color dominates while secondary colors are used to highlight or emphasize critical elements, creating a calm and eye-pleasing design.<\/span><\/p><p><span style=\"font-weight: 400;\">Contrasting color schemes are one of the most popular schemes today, built using opposite or complementary colors or equally bright colors. These schemes add contrast to the design and make the brand upbeat and friendly.<\/span><\/p><p><span style=\"font-weight: 400;\">While these schemes differ in color application, they all require careful consideration to avoid creating a messy and disorganized website.<\/span><\/p><p><span style=\"font-weight: 400;\">To assist in deciding how to use primary and secondary colors, let&#8217;s discuss the proportions in which they should be used.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf26b2 elementor-widget elementor-widget-text-editor\" data-id=\"bcf26b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Maximizing the Impact of Your Brand Colors: Tips for Finding the Right Color Proportions<\/h3><p><span style=\"font-weight: 400;\">To create a well-balanced design, it&#8217;s important to consider the proportions of the brand colors. The primary color(s) should take up the most space in the design, followed by secondary colors of medium size, and finally, a tertiary color that blends the primary and secondary colors (or two secondary colors).<\/span><\/p><p><span style=\"font-weight: 400;\">Here are the recommended proportions for brand colors:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For three colors, one primary color should take up 1\/2 of the space, while two secondary colors get 1\/4 each (a 50:25:25 ratio).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For four colors, two primary colors should each take up 1\/3 of the space, one secondary color should take up 1\/6, and one tertiary color should take up 1\/12 (a 33:33:16:8 ratio).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Once the colors are chosen, it&#8217;s important to test their compatibility and ability to complement each other. This can be done within the company&#8217;s team or through research among customers, such as through a questionnaire or feedback. Testing is crucial to ensure that the chosen colors create a coherent and appealing design.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25bc421 elementor-widget elementor-widget-CTA\" data-id=\"25bc421\" data-element_type=\"widget\" data-widget_type=\"CTA.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"explore\">\n\t<div class=\"explore__container\">\n\t\t<div class=\"explore__header\">\n\t\t\t<span class=\"explore__header-title headline-4\">Get an efficient WordPress-based website<\/span>\n\t\t\t<span class=\"explore__header-description body\">We can build it for you<\/span>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/ester.co\/contact-us\" class=\"explore__link link link-arrow\">Contact us<i class=\"icon-arrow-black\"><\/i><\/a>\n        <div class=\"explore__abstr\">\n            <img src=\"data:image\/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8\/x8AAwMCAO+ip1sAAAAASUVORK5CYII=\" alt=\"cta\" class=\" lazyload\" data-src=\"https:\/\/ester.co\/blog\/wp-content\/themes\/ester-blog-theme\/resources\/images\/cta.png\" data-preloader=\"true\" loading=\"lazy\"\/><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\\\/\\\/ester.co\\\/blog\\\/wp-content\\\/themes\\\/ester-blog-theme\\\/resources\\\/images\\\/cta.png\",\"name\":\"How to Choose Brand Colors: Expert Tips from Ester Digital\"}<\/script>\t    <\/div>\n    <\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0beb31c elementor-widget elementor-widget-text-editor\" data-id=\"0beb31c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Choosing Brand Colors: Understanding the Significance of CMYK, Pantone, RGB, and HEX Codes<\/h3><p><span style=\"font-weight: 400;\">Colors can be represented in both light (pixels) and ink (dyes). To ensure that brand colors are accurately and consistently represented in all formats, companies should be aware of the color codes that should be used.<\/span><\/p><p><span style=\"font-weight: 400;\">CMYK and Pantone codes are used to communicate colors through ink, such as in printing. CMYK is more widespread and simpler to use, while Pantone is more expensive and complex but can produce impressive results such as special effects, neons, and metallic effects.<\/span><\/p><p><span style=\"font-weight: 400;\">For digital formats, such as websites, RGB and HEX codes are used to communicate colors on various gadget screens. These codes are similar in functionality and applicability.<\/span><\/p><p><span style=\"font-weight: 400;\">While it&#8217;s not necessary to have a deep understanding of these codes, companies should be aware of their differences and applications to ensure that the colors effectively communicate the intended message to the audience.<\/span><\/p><p><span style=\"font-weight: 400;\">After understanding the theoretical and practical aspects of color codes, it&#8217;s time to look at examples of successful brand colors.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a499ae elementor-widget elementor-widget-text-editor\" data-id=\"1a499ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Top_10_Brand_Colors\"><\/span><b>Top 10 Brand Colors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><strong>01 McDonald\u2019s<\/strong><\/p><p>The bright red, cheerful orange and warm yellow colors of this fast-food giant are extremely attractive since they create a feeling of joy and happiness along with a positive and friendly atmosphere. Moreover, these colors (and their combination) are considered to be the most popular among children.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb3d85f elementor-widget elementor-widget-image\" data-id=\"eb3d85f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.4 - 23-01-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"450\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/McDonalds_colors_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"McDonalds_colors_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/McDonalds_colors_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/McDonalds_colors_Ester_Digital-300x136.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/McDonalds_colors_Ester_Digital-768x347.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-842c4f5 elementor-widget elementor-widget-text-editor\" data-id=\"842c4f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>02 Netflix<\/strong><\/p><p>Netflix used a pretty standard combination of brand colors (white, red, and black) on their website. The application of red color on a black background brings us back to the world of cinema. Moreover, the choice of such powerful colors makes it impossible to forget the brand style itself.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a695ec0 elementor-widget elementor-widget-image\" data-id=\"a695ec0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/elementor\/thumbs\/Netflix_colors_Ester_Digital-pjukf21dnl3yyh6r59kmqnc5tvj38ocv53sd2hfi50.png\" title=\"Netflix_colors_Ester_Digital\" alt=\"Netflix_colors_Ester_Digital\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f540cd elementor-widget elementor-widget-text-editor\" data-id=\"2f540cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>03 Starbucks<\/b><\/p><p>Green color with its hues are most commonly associated with growth and peace and this concept perfectly echoes Starbucks\u2019 mission which is \u201cto inspire and nurture the human spirit\u201d. Furthermore, the combination of green and yellow colors may cause associations with the sun and earth, thus, making the website look natural and organic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a358a46 elementor-widget elementor-widget-image\" data-id=\"a358a46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"450\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Starbucks_colors_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Starbucks_colors_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Starbucks_colors_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Starbucks_colors_Ester_Digital-300x136.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Starbucks_colors_Ester_Digital-768x347.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c39f77d elementor-widget elementor-widget-text-editor\" data-id=\"c39f77d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>04 Coca-Cola<\/b><\/p><p>The combination of red and white colors immediately evokes the association with Coca-Cola. It may seem that there are only two brand colors applied (white and red), however, the red color we see on their logo and products is the result of the mixture of three different red hues.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef32f02 elementor-widget elementor-widget-image\" data-id=\"ef32f02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"450\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/CocaCola_colors_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"CocaCola_colors_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/CocaCola_colors_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/CocaCola_colors_Ester_Digital-300x136.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/CocaCola_colors_Ester_Digital-768x347.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5faae68 elementor-widget elementor-widget-text-editor\" data-id=\"5faae68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>05 Pepsi<\/strong><\/p><p>Just like its main competitor (starts with C, wink wink), some time ago Pepsi had the same brand colors &#8211; white and red. The times have changed and now the primary colors of Pepsi are red, white, and blue. These colors help to perceive the company image as something that pushes for action (red) and simultaneously gives customers feelings of peace (blue) and freedom (white).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf6672 elementor-widget elementor-widget-image\" data-id=\"5cf6672\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"450\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Pepsi_colors_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Pepsi_colors_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Pepsi_colors_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Pepsi_colors_Ester_Digital-300x136.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Pepsi_colors_Ester_Digital-768x347.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1abcff elementor-widget elementor-widget-text-editor\" data-id=\"c1abcff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>06 Ikea<\/strong><\/p><p>Ikea is one of the most world-known furniture companies in the world. The choice of colors was based on the country of origin (Sweden) and its flag colors (yellow and blue). The combination of a cheerful yellow with calm blue evokes associations with comfort and safety.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef8cda elementor-widget elementor-widget-image\" data-id=\"5ef8cda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"450\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Ikea_colors_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Ikea_colors_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Ikea_colors_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Ikea_colors_Ester_Digital-300x136.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Ikea_colors_Ester_Digital-768x347.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066945b elementor-widget elementor-widget-text-editor\" data-id=\"066945b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>07 Hershey<\/strong><\/p><p>The primary color of Hershey is brown which immediately calls to mind an image of chocolate. This is a great example of applying the color that reflects the main activity of the company (since the chocolate itself is brown). Moreover, the brown color tends to be associated with stability and authenticity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d9e3f elementor-widget elementor-widget-image\" data-id=\"d9d9e3f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"450\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Hershey_colors_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Hershey_colors_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Hershey_colors_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Hershey_colors_Ester_Digital-300x136.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Hershey_colors_Ester_Digital-768x347.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2666537 elementor-widget elementor-widget-text-editor\" data-id=\"2666537\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>08 SubWay<\/strong><\/p><p>Unlike its fast-food colleagues, Subway applied green and yellow brand colors. It\u2019s done not only to differentiate themselves from the rest but also to emphasize (with the help of green color) the freshness and naturalness of the products they use in preparing food.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287a32a elementor-widget elementor-widget-image\" data-id=\"287a32a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Subway_colors_Ester_Digital.png\" title=\"\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96fa1c5 elementor-widget elementor-widget-text-editor\" data-id=\"96fa1c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>09 Mastercard<\/strong><\/p><p>The primary colors that are used in this brand are red and orange. Here the red color stands for bravery, passion, and joy while the orange one denotes prosperity. Together these colors communicate the company message. Mastercard believes that these personality traits are typical for people who want to become successful financially (don\u2019t we all?).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0af7a elementor-widget elementor-widget-image\" data-id=\"bb0af7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"450\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Mastercard_colors_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Mastercard_colors_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Mastercard_colors_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Mastercard_colors_Ester_Digital-300x136.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Mastercard_colors_Ester_Digital-768x347.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb82f1 elementor-widget elementor-widget-text-editor\" data-id=\"feb82f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>10 Chanel<\/strong><\/p><p>There is a reason why black and white are the primary colors of Chanel. The black color stopped being perceived as a color of sorrow and grief thanks to Gabrielle Chanel when she created a little black dress thus showing the elegance of this color. Nowadays black color is used by many luxurious brands to outline the high class and prestige of their products. The white color, in its turn, complements the black one.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6edb9aa elementor-widget elementor-widget-image\" data-id=\"6edb9aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"450\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Chanel_colors_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Chanel_colors_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Chanel_colors_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Chanel_colors_Ester_Digital-300x136.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2021\/09\/Chanel_colors_Ester_Digital-768x347.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7df436 elementor-widget elementor-widget-text-editor\" data-id=\"e7df436\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The examples of famous companies along with the brand colors applied are intended to show how various color combinations in diverse industries can make the business profitable, unforgettable, and beneficial. We hope that they will serve as an inspiration as well as a motivation for you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f7769 elementor-widget elementor-widget-CTA\" data-id=\"06f7769\" data-element_type=\"widget\" data-widget_type=\"CTA.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"explore\">\n\t<div class=\"explore__container\">\n\t\t<div class=\"explore__header\">\n\t\t\t<span class=\"explore__header-title headline-4\">Want a creative boost to your website?<\/span>\n\t\t\t<span class=\"explore__header-description body\">Ask our designers how<\/span>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/ester.co\/contact-us\" class=\"explore__link link link-arrow\">Contact us<i class=\"icon-arrow-black\"><\/i><\/a>\n        <div class=\"explore__abstr\">\n            <img src=\"data:image\/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8\/x8AAwMCAO+ip1sAAAAASUVORK5CYII=\" alt=\"cta\" class=\" lazyload\" data-src=\"https:\/\/ester.co\/blog\/wp-content\/themes\/ester-blog-theme\/resources\/images\/cta.png\" data-preloader=\"true\" loading=\"lazy\"\/><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\\\/\\\/ester.co\\\/blog\\\/wp-content\\\/themes\\\/ester-blog-theme\\\/resources\\\/images\\\/cta.png\",\"name\":\"How to Choose Brand Colors: Expert Tips from Ester Digital\"}<\/script>\t    <\/div>\n    <\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1406293 elementor-widget elementor-widget-text-editor\" data-id=\"1406293\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"On_a_Final_Note\"><\/span><b>On a Final Note<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">In this article, we&#8217;ve shared with you our extensive expertise in brand colors and the critical role they play in creating a successful and engaging website. Choosing the right colors for your branding can be a daunting task that requires in-depth knowledge and expertise to make your company stand out from the competition.<\/span><a href=\"https:\/\/ester.co\/contact-us\"><br \/><\/a><\/p><p><span style=\"font-weight: 400;\">At <a href=\"https:\/\/ester.co\/\">Ester Digital<\/a>, we pride ourselves on being recognized experts in this field. Our team of experienced professionals is dedicated to <a href=\"https:\/\/ester.co\/services\/branding-design\">helping you create a brand<\/a> that not only stands out but also resonates with your target audience. With our guidance, you can avoid costly marketing mistakes and make sure that your brand colors communicate the right message to your customers.<\/span><a href=\"https:\/\/ester.co\/contact-us\"><br \/><\/a><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re looking to take your brand to the next level, look no further than Ester Digital. Our team is always ready to lend a helping hand and provide you with the guidance you need to create a successful and profitable brand. <\/span><a href=\"https:\/\/ester.co\/contact-us\">Contact<\/a> us <span style=\"font-weight: 400;\">today to learn more about how we can help you achieve your branding goals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When selecting brand colors, personal preference should not be the only consideration. Research shows that colors play a crucial role in marketing and can significantly impact consumer behavior. A well-planned strategy for color selection can help create a memorable and impactful business image. In this article, we will explore how to choose brand colors, their&#8230;<\/p>\n","protected":false},"author":9,"featured_media":1946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts\/1905"}],"collection":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/comments?post=1905"}],"version-history":[{"count":22,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts\/1905\/revisions"}],"predecessor-version":[{"id":5991,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts\/1905\/revisions\/5991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/media\/1946"}],"wp:attachment":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/media?parent=1905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/categories?post=1905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/tags?post=1905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}