{"id":2386,"date":"2022-02-11T17:47:24","date_gmt":"2022-02-11T15:47:24","guid":{"rendered":"https:\/\/ester.co\/blog\/?p=2386"},"modified":"2023-08-09T12:34:55","modified_gmt":"2023-08-09T10:34:55","slug":"business-website-within-digital-transformation","status":"publish","type":"post","link":"https:\/\/ester.co\/blog\/business-website-within-digital-transformation","title":{"rendered":"A New Role of a Business Website Within the Digital Transformation Landscape"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2386\" class=\"elementor elementor-2386\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5507d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5507d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a91bb34\" data-id=\"a91bb34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b6a3c1 elementor-widget elementor-widget-text-editor\" data-id=\"2b6a3c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.4 - 23-01-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In the digital era, change is an inevitable factor. Over the years, the digital transformation has revolutionized the way businesses operate. This transformation has introduced numerous novelties in both business management and the assets it employs. As a result, corporate web development has gained a new role in business operations.<\/span><\/p><p><span style=\"font-weight: 400;\">However, this is not the end of the digital transformation. As businesses are starting to see the benefits of AI-powered solutions, machine learning, and other digital assets, they are becoming more digitally aware and more resilient to fit into the current market environment. This leads to the question of how companies can effectively develop a website that responds to these changes.<\/span><\/p><p><span style=\"font-weight: 400;\">In this article, we will discuss the importance of adapting to the current digital transformation and how it affects corporate web development. Additionally, we will provide insights into how businesses can develop a website that is effective in meeting the changing demands of the market.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5217c4 elementor-widget elementor-widget-text-editor\" data-id=\"f5217c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"What_Is_Digitization\"><\/span><strong>What Is Digitization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Digitization can be traced back to the 1940s, where Claude Shannon&#8217;s work on <a href=\"https:\/\/people.math.harvard.edu\/~ctm\/home\/text\/others\/shannon\/entropy\/entropy.pdf\" rel=\"nofollow\">the mathematical theory of communication<\/a> laid the groundwork for the digital age. It involves converting non-digital data into a digital format that can be easily used and transmitted by computers. The shift from paper notes to digital records made data sharing and management much more effortless. However, the early stages of digitization mostly involved mimicking physical record-keeping methods in a digital format.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"What_Is_Digitalization\"><\/span><strong>What Is Digitalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Digitalization takes digitization one step further. It refers to the adoption of digital technologies and digitized information to automate business processes, making operations more efficient and profitable. Digitalization involves incorporating digital technologies into the overall business model and adapting to the changing market environment. For instance, converting Excel spreadsheets to Google Sheets stored in the cloud and accessible to other users is an example of digitalization.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"What_Is_Digital_Transformation\"><\/span><strong>What Is Digital Transformation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Digital transformation is the ultimate goal of the digital age. It involves transforming the way businesses operate, products, and patterns to fully harness the power of digital technology and data. Digital transformation goes beyond the adoption of digital technologies and involves a fundamental change in how a business operates. It can impact every aspect of a business, from its internal operations to customer experience. In summary, digitization and digitalization pave the way for digital transformation, which is a long-term, strategic approach to the use of technology in business operations.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f77992d elementor-widget elementor-widget-image\" data-id=\"f77992d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.5.4 - 23-01-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Digital_Transformation_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Digital_Transformation_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Digital_Transformation_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Digital_Transformation_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Digital_Transformation_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c965595 elementor-widget elementor-widget-text-editor\" data-id=\"c965595\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Digitization_in_Business\"><\/span><strong>Digitization in Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">By converting analog information into digital formats, businesses can harness the power of advanced technologies, such as artificial intelligence, big data analytics, and cloud computing. This shift not only enables seamless communication and collaboration but also drives innovation, reduces costs, and facilitates data-driven decision-making. As digital transformation continues to shape the global business landscape, companies must adapt to stay competitive and meet the ever-evolving needs of their customers.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Digitalization_in_Business\"><\/span><strong>Digitalization in Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">As for digitalization, by leveraging advanced technologies such as artificial intelligence, machine learning, and big data analytics, businesses can optimize decision-making, improve customer experiences, and gain a competitive edge. In other words, it is a digital-first mindset that helps thrive in today&#8217;s increasingly connected world.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Digital_Transformation_in_Business\"><\/span><strong>Digital Transformation in Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Now that we have explored aspects of Digitization, Digitalization, and Digital Transformation, it&#8217;s important to understand what they all mean in today&#8217;s context. To get a more comprehensive understanding, let&#8217;s take a closer look at digital transformation from two different angles.<\/span><\/p><p><span style=\"font-weight: 400;\">From a process perspective, digital transformation involves integrating digital assets into all areas of a business to improve the way it operates and manages its external affairs. The goal is to keep pace with the advancements in the IT sector and remain relevant to modern standards.<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, consider the example of an artist who only sells their artwork offline. If a customer wants to purchase a painting, they would have to visit the artist&#8217;s studio. However, if the artist adopts an online platform to showcase their work and leverages an international shipping service, they can reach a wider audience, expand their business, and boost revenue. In other words, the artist&#8217;s digital transformation can help them capitalize on modern technological advancements.<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, digital transformation also involves a fundamental change in a business&#8217;s thinking and approach towards external communication. By embracing new technologies, businesses can innovate and creatively engage with their customers, resulting in better business growth and reputation.<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s clear that digital transformation is an inevitable change that businesses should embrace to stay competitive and meet the demands of modern-day customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff769b elementor-widget elementor-widget-CTA\" data-id=\"7ff769b\" data-element_type=\"widget\" data-widget_type=\"CTA.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"explore\">\n\t<div class=\"explore__container\">\n\t\t<div class=\"explore__header\">\n\t\t\t<span class=\"explore__header-title headline-4\">In need of a website design audit to improve your performance?<\/span>\n\t\t\t<span class=\"explore__header-description body\">Ask us<\/span>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/ester.co\/contact-us\" class=\"explore__link link link-arrow\">Contact us<i class=\"icon-arrow-black\"><\/i><\/a>\n        <div class=\"explore__abstr\">\n            <img src=\"data:image\/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8\/x8AAwMCAO+ip1sAAAAASUVORK5CYII=\" alt=\"cta\" class=\" lazyload\" data-src=\"https:\/\/ester.co\/blog\/wp-content\/themes\/ester-blog-theme\/resources\/images\/cta.png\" data-preloader=\"true\" loading=\"lazy\"\/><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\\\/\\\/ester.co\\\/blog\\\/wp-content\\\/themes\\\/ester-blog-theme\\\/resources\\\/images\\\/cta.png\",\"name\":\"A New Role of a Business Website Within the Digital Transformation Landscape\"}<\/script>\t    <\/div>\n    <\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caeb313 elementor-widget elementor-widget-text-editor\" data-id=\"caeb313\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"The_Top_Drivers_of_Digital_Transformation_and_Why_They_Matter\"><\/span><strong>The Top Drivers of Digital Transformation and Why They Matter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">As for digital transformation, there are several drivers that businesses should consider to stay competitive and thrive in today&#8217;s market environment. So, what are they: <\/span><\/p><h3><span style=\"font-weight: 400;\">Changed Customer Expectations<\/span><\/h3><p><span style=\"font-weight: 400;\">One of the most crucial drivers of digital transformation is changing customer expectations. Customer experience has always been vital for business performance. To provide a seamless and enjoyable customer experience, businesses must meet their customers&#8217; expectations. Still, it is not enough to have a general understanding of your customers. Instead, it is essential to have a more personalized approach that meets their specific needs.<\/span><\/p><p><span style=\"font-weight: 400;\">This requires the collection of customer data, which can be challenging for large corporations. However, with the emergence of customer data platforms, businesses have gained a single source of information that helps them create a more personalized experience, offer relevant products and services, and build effective marketing campaigns. By improving data collection and integration, businesses can significantly advance the customer journey and stay ahead of the competition.<\/span><\/p><h3><span style=\"font-weight: 400;\">Security Issues<\/span><\/h3><p><span style=\"font-weight: 400;\">Digital transformation requires businesses to rapidly develop and deploy solutions to stay competitive. However, this can result in security issues being overlooked, leading to digital transformation risks. To mitigate this risk, businesses need to introduce solid defense mechanisms, such as cybersecurity solutions. This can include technologies like artificial intelligence, machine learning, and the cloud to provide robust web security solutions.<\/span><\/p><h3><span style=\"font-weight: 400;\">Mobile Technology<\/span><\/h3><p><span style=\"font-weight: 400;\">Today, having a <a href=\"https:\/\/ester.co\/blog\/mobile-first-vs-responsive-web-design\">responsive<\/a> website or mobile version is standard rather than extended functionality. Mobile devices have become the center of customers&#8217; connected environment, enabling businesses to be accessible to users from anywhere and anytime. This has made mobile technology a gateway to extended digital presence, paving the way for intensive digital transformation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8028e elementor-widget elementor-widget-text-editor\" data-id=\"7a8028e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"The_Intersection_of_Website_Design_and_Digital_Transformation_A_Vital_Connection\"><\/span><strong>The Intersection of Website Design and Digital Transformation: A Vital Connection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">In the digital age, a corporate website is a vital business asset that must adapt to the changes brought about by digital transformation. In addition to responsiveness and cybersecurity, corporate website design must now consider many other significant aspects to remain consistent and effectively communicate the brand&#8217;s values.<\/span><\/p><p><span style=\"font-weight: 400;\">Upgraded functionality or revamp may not be enough to align a website with its new role in the digital transformation landscape. Instead, businesses must recognize that a website can now be designed to handle problems without day-to-day involvement. By becoming autonomous, a website can deliver a first-rate user experience, which, in turn, can free up more space for external performance since internal communication will be automated.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, integrating machine learning into a website can save time as it will automatically point out the core needs of the target audience. If the business owner is not available, the website&#8217;s functionality empowered by digital transformation will continue to deliver the right products or services to customers.<\/span><\/p><p><span style=\"font-weight: 400;\">However, to make this happen, it&#8217;s vital to understand that a corporate website is no longer a stand-alone platform. Thanks to digital assets, it now has the right to become an omnichannel of communication, delivering a consistent omnichannel experience. This is a considerable benefit for businesses that accelerate digital transformation since companies with robust omnichannel experiences retain 89% of their customers, compared to 33% retention for companies with a weak one.<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, corporate website design should move from being an intermediary between customers and businesses to include technology as a third-party. Linking them all together will contribute to what an omnichannel website is, and this is the direction in which corporate website design should be heading to remain relevant and effective in the digital age.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745c28e elementor-widget elementor-widget-CTA\" data-id=\"745c28e\" data-element_type=\"widget\" data-widget_type=\"CTA.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"explore\">\n\t<div class=\"explore__container\">\n\t\t<div class=\"explore__header\">\n\t\t\t<span class=\"explore__header-title headline-4\">Searching for a qualified corporate website design?<\/span>\n\t\t\t<span class=\"explore__header-description body\">We can help<\/span>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/ester.co\/contact-us\" class=\"explore__link link link-arrow\">Contact us<i class=\"icon-arrow-black\"><\/i><\/a>\n        <div class=\"explore__abstr\">\n            <img src=\"data:image\/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8\/x8AAwMCAO+ip1sAAAAASUVORK5CYII=\" alt=\"cta\" class=\" lazyload\" data-src=\"https:\/\/ester.co\/blog\/wp-content\/themes\/ester-blog-theme\/resources\/images\/cta.png\" data-preloader=\"true\" loading=\"lazy\"\/><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\\\/\\\/ester.co\\\/blog\\\/wp-content\\\/themes\\\/ester-blog-theme\\\/resources\\\/images\\\/cta.png\",\"name\":\"A New Role of a Business Website Within the Digital Transformation Landscape\"}<\/script>\t    <\/div>\n    <\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517be73 elementor-widget elementor-widget-text-editor\" data-id=\"517be73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Revolutionizing_Business_Operations_The_Benefits_of_Digital_Transformation_Adoption\"><\/span><strong>Revolutionizing Business Operations: The Benefits of Digital Transformation Adoption<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">With each new development in the digital age, customer expectations continue to evolve. As a business owner, adapting to these changes is critical for staying competitive in the market. One of the most effective ways to do this is by making your website omnichannel.<\/span><\/p><p><span style=\"font-weight: 400;\">To illustrate the benefits of an omnichannel approach, let&#8217;s compare two artists. The first artist only sells their paintings in a physical store, while the second artist has embraced digital transformation and sells their artwork through an omnichannel website. The website allows the artist to respond to customer demand by featuring their works, offer shipping options to customers, and provide support through chatbots. This omnichannel approach satisfies customers and enables the artist to focus on creating new art.<\/span><\/p><p><span style=\"font-weight: 400;\">Implementing digital transformation can take a company to a whole new level. In addition to meeting customer expectations, there are several other benefits to embracing digital transformation:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Immersive Customer Experience:<\/b><span style=\"font-weight: 400;\"> Digital technology adapted to your website can provide customers with an enriched experience beyond just satisfying their expectations. With an omnichannel website, customers won&#8217;t need to go elsewhere to solve their issues, which can significantly benefit your business.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Costs and Efforts Saved<\/b><span style=\"font-weight: 400;\">: An omnichannel website can do more with less. By employing automated processes, there is more space for creativity and business innovation, which can save you time and money.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased Agility:<\/b><span style=\"font-weight: 400;\"> Digital solutions and agile processes allow businesses to adapt quickly to changing environments, providing them with the flexibility needed to stay ahead of the industry.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Innovation:<\/b><span style=\"font-weight: 400;\"> Embracing digital change means taking advantage of the newest technologies and innovations. For instance, cloud technology enables businesses to protect their data with the strongest digital defense, including encryption and cybersecurity. This provides a reliable source for customers, enhancing overall business continuity.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aefcf18 elementor-widget elementor-widget-text-editor\" data-id=\"aefcf18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Staying_Ahead_of_the_Curve_How_to_Ensure_Your_Website_Responds_to_Digital_Innovation\"><\/span><strong>Staying Ahead of the Curve: How to Ensure Your Website Responds to Digital Innovation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Once you know the role of a business website within digital transformation and the benefits of embracing these changes, another <\/span><span style=\"font-weight: 400;\">question<\/span><span style=\"font-weight: 400;\"> might come to mind \u2013 how to effectively ratify innovation and stay consistent with a renewed strategy? If you\u2019re not sure whether you can manage it, you can always refer to a competent digital transformation consulting service. But if you\u2019re a solo player, there are the top 5 digital innovation assets with the best examples to consider for your corporate website design in 2022:<\/span><\/p><p><b>01 Artificial intelligence<\/b><\/p><p><span style=\"font-weight: 400;\">AI can do a lot to your website to become digitally empowered. In particular, it can enhance the platform\u2019s appearance, strengthen its search abilities, manage and organize the content better, improve UX, and help with digital marketing campaigns. Sounds impressive, but what does AI stand for? Essentially, it is a technological intelligence that aims to replace human tasks making various operations faster and with fewer efforts. And with the growth of digital transformation, AI has become an integral part of modern web design and development. Thus, at least 90% of new enterprise apps will deploy AI technology within their processes and products by 2025, (<\/span><span style=\"font-weight: 400;\">IDC<\/span><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">It all started with the Grid as the first example of AI in web design, but now there are many more AI-powered solutions to implement. For instance, look at the Netflix AI recommendations that help it deliver highly customizable experiences to the viewers. The technology traces the users\u2019 journey through their on-site search route and then automatically offers the content suitable for their preferences.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a48f9a elementor-widget elementor-widget-image\" data-id=\"9a48f9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Netflix_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Netflix_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Netflix_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Netflix_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Netflix_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">from www.netflix.com <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42cd10 elementor-widget elementor-widget-text-editor\" data-id=\"f42cd10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another good example is Amazon&#8217;s AI-enhanced algorithms that provide the insights needed to give the consumers what they may want to buy based on their previous items lists.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3eb153 elementor-widget elementor-widget-image\" data-id=\"b3eb153\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Amazon_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Amazon_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Amazon_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Amazon_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Amazon_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">from www.amazon.com <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a967d41 elementor-widget elementor-widget-text-editor\" data-id=\"a967d41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want more, look at how the World Health Organization uses <\/span><span style=\"font-weight: 400;\">artificial intelligence<\/span><span style=\"font-weight: 400;\"> to translate the content of its website. That makes the platform accessible for people from different cultures, which is vital for organizations of such scale and other industrial giants.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb7ee8 elementor-widget elementor-widget-image\" data-id=\"fdb7ee8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/World_Health_Organization_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"World_Health_Organization_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/World_Health_Organization_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/World_Health_Organization_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/World_Health_Organization_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">from www.who.int <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-659afdd elementor-widget elementor-widget-text-editor\" data-id=\"659afdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ultimately, artificial intelligence has a massive output on web design, and chatbots being part of that, can also help your website enter the digital transformation. Here is how the Liverpool City Council website embarks on that bandwagon with its artificial intelligence chatbot and makes it quite successful.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-953fb6a elementor-widget elementor-widget-image\" data-id=\"953fb6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Liverpool_City_Council_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Liverpool_City_Council_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Liverpool_City_Council_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Liverpool_City_Council_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Liverpool_City_Council_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">from www.liverpool.gov.uk<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef33f5 elementor-widget elementor-widget-text-editor\" data-id=\"cef33f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>02 Machine learning<\/b><\/p><p><span style=\"font-weight: 400;\">Living in epoch machine learning, we can\u2019t deny its importance to the business website design list. Acting similarly to artificial intelligence, machine learning helps spot and recognize trends, make decisions, forecast, and improve the user experience. In other words, it goes far beyond the visible customers&#8217; expectations and drives them further by offering exactly what they need. Such a data-driven approach can guarantee higher customer involvement, making your website a valuable assistant for them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The most vivid example of machine learning is Google search. It uses the weighting of connections to predict words that can appear together in search queries. That significantly saves the users&#8217; time, making them more loyal to the engine.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fab6bf elementor-widget elementor-widget-image\" data-id=\"0fab6bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Google_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Google_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Google_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Google_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Google_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">from www.google.com <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d010bd5 elementor-widget elementor-widget-text-editor\" data-id=\"d010bd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>03 VR<\/b><\/p><p><span style=\"font-weight: 400;\">VR is often called the future of web design, and there are quite a few reasons for that. Not only does it help to deepen the user experience, but it also contributes to higher engagement and interactivity. Having it on your website can increase retention as curious visitors won&#8217;t be able to leave without experiencing that joy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apart from entertainment, VR can significantly help you in business performance. Take the <\/span><span style=\"font-weight: 400;\">real estate<\/span><span style=\"font-weight: 400;\"> industry that eagerly uses VR in home listings to provide virtual walkthrough options for home buyers. The full presence effect can be strong decision-making leverage, helping you get more closed deals without even holding real meetings with potential clients. Sotheby real estate definitely knows how to get an advantage from that. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4cb762 elementor-widget elementor-widget-image\" data-id=\"b4cb762\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Sotheby_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Sotheby_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Sotheby_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Sotheby_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Sotheby_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">from www.sothebysrealty.com <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ff6f5 elementor-widget elementor-widget-text-editor\" data-id=\"93ff6f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>04 Accessibility<\/b><\/p><p><span style=\"font-weight: 400;\">You may involve numerous of the latest top-notch technologies to your website, but if the site is not accessible, what&#8217;s the point then? Around 20% of the population lives with a disability, which signifies one in five web visitors may need assistive technology. Thus, having an accessible website is everything, especially in the settings of digital transformation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In a nutshell, digital accessibility means that users of all abilities can manage your website at ease, regardless of what device they launch it on, and without any obstacles depriving them of the site&#8217;s functionality. And if it isn&#8217;t so, you may face low conversion rates and the same low customer loyalty, and a high chance to lag behind the competition. So, if you want your website to fit the digital transformation settings, it&#8217;s critical to ensure it is accessible like the Paypal website does it. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4f976 elementor-widget elementor-widget-image\" data-id=\"ce4f976\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/PayPal_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"PayPal_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/PayPal_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/PayPal_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/PayPal_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">from www.paypal.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddc5a8 elementor-widget elementor-widget-text-editor\" data-id=\"1ddc5a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Also, take a look at Apple Siri. It uses voice UI to simplify the search process, which positively impacts accessibility and brings user experience to another, more prolific level.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c063568 elementor-widget elementor-widget-image\" data-id=\"c063568\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Siri_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Siri_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Siri_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Siri_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Siri_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">from www.apple.com <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4a3bf elementor-widget elementor-widget-text-editor\" data-id=\"8d4a3bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>05 Digital transformation strategy\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">The ultimate thing to remember is that strategy, not technology, drives digital transformation. And when speaking about what website needs to adapt to the changes effectively, the answer is clear. So, let us not reinvent the wheel.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Digital transformation <\/span><span style=\"font-weight: 400;\">strategy<\/span><span style=\"font-weight: 400;\"> is not always the same from business to business or website to website. However, there are some practices that are true to whatever strategy and can guarantee success:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">outline your aims<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">know your target audience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">define means you need to reach the goals\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">plan out your budget<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">improve\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a95a5 elementor-widget elementor-widget-CTA\" data-id=\"c8a95a5\" data-element_type=\"widget\" data-widget_type=\"CTA.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"explore\">\n\t<div class=\"explore__container\">\n\t\t<div class=\"explore__header\">\n\t\t\t<span class=\"explore__header-title headline-4\">Don't know how to build an effective branding strategy?<\/span>\n\t\t\t<span class=\"explore__header-description body\">We know how to master this issue<\/span>\n\t\t<\/div>\n\t\t<a href=\"https:\/\/ester.co\/contact-us\" class=\"explore__link link link-arrow\">Contact us<i class=\"icon-arrow-black\"><\/i><\/a>\n        <div class=\"explore__abstr\">\n            <img src=\"data:image\/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8\/x8AAwMCAO+ip1sAAAAASUVORK5CYII=\" alt=\"cta\" class=\" lazyload\" data-src=\"https:\/\/ester.co\/blog\/wp-content\/themes\/ester-blog-theme\/resources\/images\/cta.png\" data-preloader=\"true\" loading=\"lazy\"\/><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\\\/\\\/ester.co\\\/blog\\\/wp-content\\\/themes\\\/ester-blog-theme\\\/resources\\\/images\\\/cta.png\",\"name\":\"A New Role of a Business Website Within the Digital Transformation Landscape\"}<\/script>\t    <\/div>\n    <\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8203a0 elementor-widget elementor-widget-text-editor\" data-id=\"e8203a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are numerous digital transformation success stories to inspire you. But we name the two exciting examples. Nike\u2019s digital transformation strategy appeared to be an effective tool to advance brand awareness and grow sales. Nike partnered with Amazon extending its digital presence and reaching out to more customers. Also, the brand employed AR to empower its Fit app, providing an exclusive yet entirely accessible brand experience to all.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d97909f elementor-widget elementor-widget-image\" data-id=\"d97909f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Nike_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"Nike_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Nike_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Nike_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/Nike_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">from www.nike.com   <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5bbecf elementor-widget elementor-widget-text-editor\" data-id=\"e5bbecf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another success story is IKEA. Since COVID-19 entered the scene, the limitations caused by the pandemic urged the company to shift its focus to digital solutions. Its website empowered Augmented Reality home projects that allowed the customers to virtually furnish their homes before the deal. As a result, online purchases boosted. And that is how the balance between the business, customer, and technology within an omnichannel website can help you embark on digital transformation. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9e07c elementor-widget elementor-widget-image\" data-id=\"6d9e07c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"996\" height=\"506\" src=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/IKEA_Ester_Digital.png\" class=\"attachment-large size-large\" alt=\"IKEA_Ester_Digital\" loading=\"lazy\" srcset=\"https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/IKEA_Ester_Digital.png 996w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/IKEA_Ester_Digital-300x152.png 300w, https:\/\/ester.co\/blog\/wp-content\/uploads\/2022\/02\/IKEA_Ester_Digital-768x390.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">from www.ikea.com <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7021b7 elementor-widget elementor-widget-text-editor\" data-id=\"f7021b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"On_a_Final_Note\"><\/span><strong>On a Final Note<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">With the rise of Digitization, Digitalization, and Digital Transformation, business websites have a critical role to play. Innovative digital assets have transformed them into an omnichannel of communication, enabling businesses to seamlessly connect with their customers and technology. With the ability to collect and use customers&#8217; data, businesses can extend and enhance their experience, automate tasks, and improve agility. However, to fully leverage these digital assets and integrate them with other communication channels, businesses need to develop a clear digital transformation strategy. This will enable them to stay on track and avoid getting lost in a sea of inconsistency.<\/span><\/p><p><span style=\"font-weight: 400;\">If you are unsure about how to navigate the digital transformation landscape within your corporate website, we are here to help. With our assistance, you can develop a solid digital transformation strategy that aligns with your business goals and objectives. <a href=\"https:\/\/ester.co\/contact-us\">Contact us<\/a> today to learn more.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the digital era, change is an inevitable factor. Over the years, the digital transformation has revolutionized the way businesses operate. This transformation has introduced numerous novelties in both business management and the assets it employs. As a result, corporate web development has gained a new role in business operations. However, this is not the&#8230;<\/p>\n","protected":false},"author":9,"featured_media":2387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts\/2386"}],"collection":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/comments?post=2386"}],"version-history":[{"count":11,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts\/2386\/revisions"}],"predecessor-version":[{"id":5802,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/posts\/2386\/revisions\/5802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/media\/2387"}],"wp:attachment":[{"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/media?parent=2386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/categories?post=2386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ester.co\/blog\/wp-json\/wp\/v2\/tags?post=2386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}