Bloement E-commerce website
Brand Strategy & Positioning
Product & Go-to-Market Strategy User Experience Design Website & Application Design Front End & Web Application Development Back End Development & Multiplatform Solutions
Bloement just enters the market and they needed a completely new website for flower delivery. The main challenge was to make it as much attractive, vibrant and bright, as possible to engage the more potential customer.
Our target audience is mostly 21-29 y.o. girls that live in the Netherlands and Belgium. The Netherlands is famous as a land of tulips and the wide variety of different flowers, so we decided that would be our starting point.
After many design iterations, we finally came up with a clean, light and white-spaced layout.
It’s extremely easy-to-use, as it fulfills just a single function – to order flowers.
Due to our target audience, it was extremely important to us to deliver a right message. To make it done properly, we started with choosing a light-pink color as the basic one. Adding watercolor textures in the background just keep the whole visual style and help it work.
Still, our main visual idea consists of the combination of big, bold and bright real flowers images with watercolor vector flowers either.
Altogether works to form a right mood and feel.