OUR EXPERTISE art direction, ui/ux, web design
FLOW. is a women’s fashion brand that was founded in 2015 with an irreverent sensibility. Their clothing is designed for women who live life on their terms and want to look good doing it. They believe that fashion is the means to an unpredictable end and their mission is to be their consumers’ accomplice in life.CHALLENGE
Since there are already a lot of e-shops with fashion clothes on the internet, the challenge was to create a unique face and distinctive look that would put the accent on garments.SOLUTION
Facilitate Discovery & Establish Positioning In a digital world that lacks differentiation when it comes to eCommerce, brands must find unique ways to position themselves. They must facilitate the discovery of their values, offerings and culture as well as enable consumers to find and purchase products on their terms through a delightful and unique branded experience. FLOW brand was set up to do this perfectly and the strategy was built around doing so. The new site is designed in a way that allows the personality of the brand to come through. FLOW is raw, refined, and beautiful and so is the design system of the new eCommerce experience. From its minimal elegance to bold typography and images, the design system is solely focused on highlighting the lifestyle of the brand and how it aligns with those that wear their clothing. Interactions and animations bring the site to life in a way that is delightful and easy to use, similar to how the products are designed to be functional as well as beautiful.RESULTS
The new FLOW eCommerce website was built with details that matter. From utilities that make shopping more experiential to product browsing that encourages discovery and provides context, we pushed ourselves to create an experience that helps FLOW standout as well as stand for something.