2022

Infinite Games is dedicated to launching high-quality games for true gamers, utilizing seamless blockchain infrastructure. With unique skills and expertise, they are pioneering the way for premium blockchain gaming with mass appeal. The Client is working towards a decentralized future where players can create, own, earn, and control their gaming experience.

Scope of Work

Ester Digital team was thrilled when the client approached us to design and develop a new website for their cutting-edge gaming company, Infinite Games. Specializing in blockchain gaming technology, this company, which was established in 2022, is at the forefront of the industry and is set to revolutionize the way we play and experience games.

With a specific focus on game publishing and the support of an NFT-based Metalcore game, our team had just three short weeks to create a powerful brand identity, complete with all necessary marketing materials, design a visually stunning one-page website, and launch it on WordPress. Our goal was to showcase Infinite Games’ unparalleled game development expertise and give players an exciting sneak peek of the Metalcore game’s gameplay and project roadmap.

Process

When faced with a limited timeframe and quite typical name for game publishing company, our team knew we had to get creative. Our design team kicked off the project by putting together mood boards based on the client’s visual references and existing game materials. After a series of brainstorming sessions, we presented multiple website concepts, each with their unique typography and visual styles that were tailored to the existing company name.

The marketing team and C-level management were impressed with one of the concepts and gave us the green light to move forward. Our next step was to mix the approved concept with different logo sketches to ensure a cohesive and visually striking creative direction for the website.

We made sure to adopt a content-first approach for producing the desktop wireframes, which helped us to create a consistent story-telling experience throughout the website and set the foundation for animations and text transitions.

Outcomes

Once the website had been successfully launched, we shifted our focus to creating marketing materials that would support Infinite Games’ ongoing needs. We knew that in order to fully realize the company’s potential, we needed to develop a comprehensive marketing strategy that would effectively promote the brand across various social media platforms and marketing channels.

To ensure a cohesive and consistent brand image, we created brand guidelines that could be easily implemented as a component system across all internal pages, allowing for seamless future growth.