Neuromarketing_In_Web_Design_Ester_Digital
Neuromarketing Website Design: How to Connect to Clients’ Brains

There is a vast array of businesses globally, yet enterprise owners aim for the same outcome when it comes to customer experience: to make it as great as possible. While some companies concentrate on the quality of their products and services, others focus on streamlining the purchasing process and incorporating advanced security measures. It is...

PWA_vs_Native_Ester_Digital
Progressive Web Apps (PWA) vs. Native Apps: Key Differences

No one can argue that the number of people who surf the global network via mobile phones and other gadgets dramatically prevails over those who do it via laptops and computers. Therefore, businesses can’t ignore new technologies that are designed to simplify the process of users’ interaction with their websites. Previously, the functionality or the...

Responsive_vs_Adaptive_Web_Design_Ester_Digital
Responsive vs Adaptive Web Design: What’s The Difference

Great variety of digital devices these days leaves no other choice for web designers than to consider the array of screen sizes during their work process. There are miniature smartwatch screens, huge computer monitors, everything in between — and all of them demand their own approach. So, it’s no wonder that designers’ jobs may be...

SPA_Ester_Digital
Single Page Application Overview: Advantages & Disadvantages

When browsing Netflix to pick a good movie or scrolling through classy Pinterest pictures, the last thing you think of is that these two are examples of single page applications. And that’s no surprise since excellent web development and design means fluid, almost natural interaction, so users can’t even imagine what the web application hides...

Experiential_Branding_Ester_Digital
What is Experiential Branding: Top Examples And Strategies Guide

With so many companies offering thousands of products and services, choosing the right one can be a daunting task for customers. However, it’s widely recognized that companies not only aim to provide top-notch products, but they also strive to ensure customer loyalty. This is where an effective branding strategy comes into play. Branding involves a...

SaaS_Ester_Digital
Characteristics, Benefits & Risks of Software as a Service

With the widespread growth of cloud accessibility, traditional software development may appear more arduous in comparison to solutions offered by computing power and centralized hosting services. Among the many options available, Software as a Service (SaaS) development provides a convenient means for engineers to deploy applications more efficiently, rapidly, and at a lower cost. This...

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