Irene Baranova

Sr. Visual Designer & Brand Strategist

Irene Baranova

A professional artist, Irene is an expert in visual design. Custom illustrations, logos, UI/UX design - there is nothing she couldn’t manage with creativity and attention to clients. Outside of design, Irene is a passionate writer ready to share her experience in the Ester blog.


Irene Baranova

Articles by Irene Baranova


How to Design a Landing Page: Going Against All Odds

If we start counting how many products and services are introduced and advertised by companies every day, we would lose our mind. The short answer to this question is “a lot.” Since most of the info is consumed digitally, promoting your work online is an indisputably reliable strategy. But what is the best way to...


Homepage Design: How to Build an Effective Customer Generation Machine

What makes visitors stay on a website? The overall picture goes without saying. Excellent design with the perfect color palette and elegant typography comprise a significant part of a user’s positive perception. Splendid visuals, adding a pinch of drama, evoke an emotional resonance. Next, we have content with valuable insights. And what about functionality? You...


Minimalist Web Design: Make It Simple but Meaningful

Since the quarantine days urged us to reconsider our values and the things that we want to be surrounded by, we tend to be consistent in our way of living and thinking. We started to cherish the simplicity and more valuable, less frivolous experiences in everything. In that context, the principle of “less is more”...


Web Design: Where to Start or How to Create a Website Without Going Crazy

Modern web design is a ferocious beast. Hard to tame, even harder to master, extremely hard to domesticate… Okay, that was way too dramatic. Great UI/UX design is not that difficult as some design coaches are trying to make you believe (to pump you for money, oops, no, we didn’t say that). It can be...


Logo Design, or 101 On How to Make an Incredible First Impression

With new brands emerging every day, customers can be confused by the sheer number of undistinguishable companies that the market is overflooded with. How can companies make themselves known and instantly recognizable? What can serve as a visual statement for their brand values? A logo is an answer. Imagining a brand without a logo is...


Animation in E-learning or How to Add Some Pepper to Your Online Course

Even though e-learning still seems to be more of innovation rather than a necessity, its positions in the last few years have been incredibly solidified. Usage of electronic devices and instruments has pushed the efficiency of the educational process to the next level, doing it through the application of new media, information outlets, and modern...


Figma vs Sketch: Who Will Be the Winner

For many years Sketch has been the primary design tool for most professionals around the world. However, there is a web app that can pose a threat to Sketch’s monopolistic position on the market. Browser-based Figma was created in 2015 as a graphic design alternative to the collaborative mechanism of Google Docs. The co-creator of...