Design Partner & Advisor

Tanya Donska

Being addicted to UI/UX design, Tetiana is an expert in this field with over 6 years of experience. She is an award-winning creative director working with clients from various industries. Tetiana is a UK Global Talent Visa Recipient and an Awwwards jury member.
Tetiana Donska
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Articles by Tanya Donska

Maximalist Color Palettes Tips for Achieving Harmony in Chaos Preview Ester Digital
Maximalist Color Palettes: Tips for Achieving Harmony in Chaos

Have you ever looked at a design so colorful, so vibrant, that you couldn’t take your eyes off it? That’s the magic of a maximalist color palette—bold, expressive, and unapologetically eye-catching. But let’s be honest: throwing a bunch of colors together isn’t enough. The real trick lies in creating harmony amidst the chaos. Maximalist color...

When to Outsource IT with Hourly Consultants Instead of Hiring In - Ester Digital Photo
When to Outsource IT with Hourly Consultants Instead of Hiring In-House

Companies frequently grapple with a crucial decision: should they commit to hiring full-time IT staff or leverage the flexibility of outsourcing hourly consultants? As the demand for efficient and specialized software development services continues to rise, businesses need to assess the balance between cost-effectiveness, expertise, and operational agility.  From consulting for technical strategies to executing...

A Beginners Guide to Design Patterns in Software Development
A Beginner’s Guide to Design Patterns in Software Development

In today’s swiftly shifting realm of software development services, effective coding calls for a carefully structured approach, especially when building scalable applications. This is precisely where design patterns in software development prove invaluable. Serving as reusable solutions for frequent coding challenges, design patterns provide developers with a toolkit to organize code, foster team collaboration, and...

Can Maximalism Be Functional A Designers Dilemma
Can Maximalism Be Functional: A Designer’s Dilemma

Maximalism web design is an exhilarating world where creativity reigns supreme. With bold typography, intricate visuals, and vibrant palettes, it challenges the clean, restrained ethos of minimalism. Yet, while maximalism captures attention with its audacious flair, the question remains: Can it be practical? Designers must explore whether maximalist branding and maximalism in graphic design can...

Customer Retention Strategies to Your Shopify Store
Shopify Customer Retention Strategies to Your Online Store

In the crowded world of eCommerce, many store owners are so focused on getting new customers that they overlook a goldmine: the ones they already have. For Shopify stores, the key to long-term growth isn’t just about acquisition—it’s about retention. Imagine a loyal customer base that returns to your store again and again, boosting your...

Ways to Increase Mobile E-commerce Conversion Rate in 2024
Ways to Increase Mobile Ecommerce Conversion Rate in 2024 Ester Digital Guide

Did you know that by 2027, nearly 62% of all eCommerce sales are expected to be made via mobile? With the digital marketplace rapidly evolving, staying ahead in mobile eCommerce conversion rate isn’t just an option—it’s essential. With consumers glued to their phones and tablets, the convenience of shopping anytime, anywhere—on the go or from...