Design Partner & Advisor

Tanya Donska

Being addicted to UI/UX design, Tetiana is an expert in this field with over 6 years of experience. She is an award-winning creative director working with clients from various industries. Tetiana is a UK Global Talent Visa Recipient and an Awwwards jury member.
Tetiana Donska
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Articles by Tanya Donska

Ways to Increase Mobile E-commerce Conversion Rate in 2024
Ways to Increase Mobile Ecommerce Conversion Rate in 2024 Ester Digital Guide

Did you know that by 2027, nearly 62% of all eCommerce sales are expected to be made via mobile? With the digital marketplace rapidly evolving, staying ahead in mobile eCommerce conversion rate isn’t just an option—it’s essential. With consumers glued to their phones and tablets, the convenience of shopping anytime, anywhere—on the go or from...

Example of Aha Moment | Ester Digital
Example of an Aha SaaS Moment with Best UX Practices

Imagine a world where your software not only responds to your commands but anticipates your needs before you even articulate them. That’s the promise of today’s AI-powered SaaS platforms—intelligent, responsive, and increasingly intuitive. As we push further into 2024, the fusion of AI with software as a service is not just growing capabilities, but also...

Progressive Web Apps Characteristics Features and Best PWA Examples in 2024
Progressive Web Apps: Characteristics, Features, and Best PWA Examples in 2024 

By combining the best features of mobile and web applications, progressive Web Apps (PWAs) are reshaping the digital world. Their increasing adoption underscores their ability to deliver fast, reliable, and engaging user experiences. As we move into 2024, the prominence of PWAs is set to rise further, with numerous instances showcasing their capabilities. The best...

Elevating User Experience_Through Customer Centric Web Design
Elevating User Experience Through Customer-Centric Web Design

Websites have grown far beyond being mere digital storefronts. They now serve as decisive hubs to catch customers and offer superior user journeys. Central to this evolution is customer-centric web design, a method that places the user’s needs, preferences, and behaviors at the forefront to create experiences that are deeply fulfilling.  In an ever-more competitive...

Seamless User Experiences for SaaS | Ester Digital Photo
Crafting Seamless User Experiences for SaaS: A Deep Dive into UI/UX Design

Compelling UI and UX design is critical for success in SaaS platforms. When examining the software as a service overview, it’s vital to remember that these design components shape every interaction within the software, influencing user satisfaction, retention, and loyalty. For SaaS UI UX design, intuitive design principles are key to elevating the user experience...

Unveiling Human-Centered Design Principles Methods and Practical Applications by Ester Digital
Unveiling Human-Centered Design: Principles, Methods, and Practical Applications by Ester Digital

Have you ever wondered what it would be like if every product you used felt like it was made just for you? Designers bring this vision to life through human-centered design principles that form a custom strategy centered on your needs and preferences.  Take Airbnb’s success story, for example. By embracing HCD, they transformed their...