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How to Humanize a Technology Brand and Communicate It to Humans

In a world increasingly dominated by technology, it’s becoming more critical than ever to ensure we don’t forget the human element. Lack of “joined-up thinking” is a prevalent problem today, where people and systems fail to communicate effectively, leading to poor outcomes. Whether it’s an online utility bill system or automated call centers, it’s essential to ensure humans are treated like humans and not just binary codes.

Human Quirks and the World of Acting

Humans are complex creatures with feelings and irrationalities, making it essential to treat them well. This applies even to AI and non-human products like hardware, which need to be designed with the human element in mind. While actors often live in a superficial world where the praise of strangers feeds their self-esteem, they are a testament to the significant nature of human interaction.

Interface Between Humans and Non-Human Products

Interacting with non-human products can be frustrating and lead to odd conclusions. Automated call centers, for example, often lead to unproductive interactions, while algorithms can fail to meet their intended purpose. Additionally, AI’s inability to mimic human emotions successfully has led to some hilarious and concerning examples. It’s vital to find a balance where humans can interact with non-human products while also not losing the essential human element. Let’s explore the following example. 


NodePower: A Case Study in Strategic Branding

One example of successfully connecting humans and non-human products is NodePower’s branding. Their brand reflects the vibrations that exist throughout the natural world, communicating the essence of wireless communication through colors, shapes, and photos. By seamlessly juxtaposing graphics that represent energy, power, and the future with natural flows and landscapes, NodePower’s branding effectively bridges the gap between the human and the hardware.


The Future of Human-Nonhuman Interaction

As the world becomes more reliant on technology, it’s essential to ensure humans don’t become obsolete. Human interaction is a critical component of our existence, and as such, it’s essential to design non-human products with the human element in mind. While there are still mountains to climb, strategic branding and design can help connect humans and non-human products, creating a future where we can seamlessly interact with both.

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