William Davies

It can’t have escaped your notice that the High Street is dying. What were once busy hubs of human interaction and the trading of goods, have in many places become dreary, unpleasant semi ghost towns. Not quite as bad as tumbleweeds bowling down the street to strains of Ennio Morricone but certainly it has contributed...

In a world increasingly dominated by technology, it’s becoming more critical than ever to ensure we don’t forget the human element. Lack of “joined-up thinking” is a prevalent problem today, where people and systems fail to communicate effectively, leading to poor outcomes. Whether it’s an online utility bill system or automated call centers, it’s essential...

Luxury is a concept that is highly subjective and varies depending on a multitude of factors, such as class, education, culture, and nationality. This poses a challenge for brand identity agencies tasked with creating a luxury brand and designing a logo that will appeal to their target audience. In this article, we will explore the different ways...

Undoubtedly, localness is praiseworthy. This is generally accepted. In a world plagued by air miles, far-flung travel at the drop of a hat, climate change, food additives, and strawberries in January, the worries of the world at large have a panacea. Instead of globalism, there is localism. With healthy food grown locally, a sense of...

Mass obsession with perfection. How can we define this? Is it doing a great job or is it looking great? And is there a link between these two and the apparent reaction of brutalism, glitch and pixel art? Company Mission Statements still exist in one form or another. They were in great vogue 20 years...

Silhouettes, colours and metaphors have changed over the last 20 years and links can be made between social trends and these changes. Let’s look at what is happening right now. Past trends and connections between visual design and illustration and the zeitgeist of the past are often very easy to recognise in hindsight, but to stand...