Strategy And Planning
Brand strategy planning is the key that opens more possibilities for measurable business growth
The epoch of stand-alone digital products and solutions is ending. Today, digital powers virtually every move a company makes and analytics inform every high-stakes decision.
Emerging technologies confer a huge advantage to the companies quick enough to take advantage of them first. Ester Digital, a brand strategy and consulting agency, brings them together, infusing every project we work on with an integrated set of digital capabilities tailored to your strategy. Our brand strategy firm is convinced that a strategy for your business is the best way to share your company’s brand voice, clarify its purposes and define its goals.
Our brand strategy and consulting agency can help you with Brand Positioning, Customer Segmentation, and Brand Attributes and coordinate their interrelationship.
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ExploreBrand Strategy Consulting
It’s hard to imagine a powerful brand without an effective brand strategy. Look at Apple, Nike, or Tesla. What makes them different from the nameless manufactures? All the companies that come to your mind when talking about success have one thing in common – strong and powerful brands. You don’t just remember their logo, slogan, or owner name. You remember your desire to possess their product.
Building a brand strategy doesn’t mean only creating basic brand elements. It’s more about tying them together and taking steps to ensure that your clients see the whole picture, not its separate parts. If you want your customers to form a long-lasting bond with your brand, you need to have a clear idea of your competitive advantages and what you represent. Being involved in brand strategy consulting for over 5 years, we helped dozens of brands to get to know themselves and start a new chapter in their business lives.
Brand Strategy Development
How to build your brand and, what is more important, how to ensure its growth? A brand strategy may not be the panacea for all your troubles, but it will be easier to follow a specific business path rather than roaming around in complete agony. In its essence, the brand strategy covers all facets of your business, so it’s crucial to engage a kindred spirit to do it.
Along with a dedicated group of brand consultants, we have a strong team of designers and business development managers to build your brand. We explore your foundational principles and values, identify your unique selling point, create a holistic picture of who you are, and translate all of that into reality. We conduct market research, analyze your competitors, and examine your consumers because an effective brand strategy can’t be developed with no regard for the whole industry and global trends.
Brand Identity
Can your customers identify your brand at first sight? What helps them do that? Your logo is a key but not the only element of your brand identity. Take a step back and look at things that form your brand identity. They all equally matter: a color palette, fonts, illustrations, packaging, website, etc.
As a branding agency, we create your visual identity in a way that fully reflects your brand values and business approach. Having formidable experience in branding, we deliver brand identity elements that perfectly fit both digital and physical media. We focus on transmitting your brand message clearly and distinctly so that your customers won’t have to wonder who you are.
Rebranding
Things change as the time goes by, so does your brand. If you want to remain relevant and sought-after, you need to nurture your business and guide it through its main maturity stages. With every new product in your portfolio, a new market in your geo-distribution, each new customer, you have to reconsider and reevaluate your brand goals and refresh your branding.
Providing our clients with a full circle of brand strategy services, we take great pleasure in working with companies with a fascinating and long history. We help them to stay aware of the latest modern trends and keep them moving with the tides. Our rebranding service includes reviving your visual identity elements while preserving your inherent brand personality. We make your brand refreshed, not changed.
Looking for a creative agency to build your brand strategy?
We are here to take that challenge.
Contact UsHow We Work:
Brand Positioning
Our brand strategy and consulting agency will define every aspect of a brand like mission, values, competitive advantages for the right positioning in the target market. In other words, we try to imagine how you want your company to be perceived in the minds of your customers as opposed to your competitors.
Customer Segmentation
Segmentation is a very powerful tool to help analyse target groups and identify their attitudes to your brand. So at this stage, our brand strategy firm segments your existing and potential customers to map out scenarios in which these two groups might interact with your brand.
Brand Attributes
Our brand strategy agency defines brand attributes that characterise and describe the intrinsic and extrinsic qualities of your brand and allow your customers to distinguish your brand from others.
Brand Guidelines
When working on branding for our clients, we never leave them to their own devices. We deliver an ultimate guide that specifies the usage of brand elements. This document will streamline the work of your in-house design and marketing team and ensure that your visual identity will be unfailingly applied right.

Communicating clearly from the start, Ester Digital’s expert team inspired confidence throughout the project. Their can-do attitude made them a valuable partner. Responsiveness and the ability to turn constructive feedback into high-quality, on-time deliverables were hallmarks of their work.
Vera Lett, Group Marketing
Tour Partner Group

WaveOC is a software development company working on Salesforce domain provision implementation from scratch or existing code enhancement services. Ester Digital was involved in designing and developing the third version of the client’s website, especially working on UX and UI implementation and content development as well. The project was completed on time and on budget.
Sergey Zenko, VP, Business Development & Sales
WaveOC

Ester Digital created 30–40 UI screens for a music-sharing mobile application within three weeks. The screens arrived on time and met internal standards of quality and professionalism. Ester Digital delivered top-notch work and ran a seamless collaboration throughout the project.
Ryan O'Leary, Co-Founder
Upbeat

Within just one month of intensive research and design work, Ester Digital produced flawless deliverables. The app’s modern, high-performing UI has been enthusiastically received among the target user base. Communicative and transparent, the team provided consistent access to status.
Alex King, Founder
Adzoola

The redesigned logo better represents the corporate values and fosters communication with essential stakeholders. Ester Digital features a small yet attentive team with distinguished creative design capabilities. Their organization and communication yielded a healthy engagement.
Olga Sivitskaya, Head of Marketing
Nodepower