Brand strategy planning is the key that opens GREATER possibilities for measurable business growth

Brand Strategy Consulting

About our work

We Build Powerful Brand Strategies For Long-term Results

The epoch of stand-alone digital products and solutions is ending. Today, digital powers virtually every move a company makes, and analytics inform every high-stakes decision.

Our branding strategy firm is convinced that proper planning for your business is the best way to share your company’s brand voice, clarify its purposes, and define its goals. Moreover, our brand strategy consultants can help you with positioning, customer segmentation, and brand attributes and coordinate their interrelationship.

What we offer

Brand Consultancy Services

  • Brand Architecture

    Ester Digital takes care of not only making the website eye catching but also ensuring its smooth and hassle-free operation.

  • Brand Positioning

    To build customer awareness and loyalty to our clients’ companies, Ester Digital’s branding strategy consulting agency in London & NYC will do its utmost to design a one-of-a-kind website with a powerful tone of voice.

  • Brand Extension

    With the branding strategy services we offer, your company will get a chance to scale up your business without any need to make any adjustments to the website.

  • Brand Research

    High-quality brand research conducted by Ester will help your business stick in the minds of the target audience and establish an emotional connection with them.

  • Brand Strategy and Activation

    To ensure your future growth and prosperity, our professionals will design corresponding brand strategy roadmaps and guidelines.

Unleash your business potential with a proper strategy

Industries Using Brand Strategy Development


To make your healthcare business well-known among customers, you should develop a proper brand strategy that will help you not only to further develop your own brand but also to design its planning.

Real Estate

To convince users that your real estate company is the one that can help them, it is necessary to develop a strategy that will give them the whole picture of your agency and the services offered.


To attract potential students, you need to build your brand in such a way that they see that the company has a personalized approach and you are interested in their success.


To increase and control the level of customer engagement, and analyze how profitable diverse campaigns will be, startup companies should develop a detailed brand strategy.

High Tech

To notify clients of your cutting-edge projects, you should pay attention to brand planning. Thus, you will be able to clarify your mission as sometimes such businesses may be perceived as too complex.

Tour Operators

Brand strategy services we provide will aid travel agencies to find their own styles and concepts, plan how to present themselves, and decide what distinctive features will be displayed.


Since there are quite a lot of different legal companies and lawyers, to draw attention to your agency, the brand’s development strategy should be carefully examined and considered.

How we work

Brand Strategy Process

Taking into account the latest and most advanced practices, our brand strategy consultants apply a four-step process to our projects:

  • Brand Positioning

    It is the very first and crucial part of each strategy campaign. Here, we define the mission, goals, and benefits your website will communicate. Moreover, our brand strategy consultants will work on the associations and feelings your brand will evoke.

  • Customer Segmentation

    Segmentation is a very powerful tool to help analyze target groups and identify their attitudes to your brand. So at this stage, our brand strategy consulting firm segments your existing and potential customers to map out scenarios in which these two groups might interact with your brand.

  • Brand Attributes

    To make your company excel, we will design all the elements that reflect your brand identity. Accordingly, your business will not only stand out but also become prominent in the eyes of your clients.

  • Brand Guidelines

    When working on branding for our clients, our brand strategy company finds it more productive to give clear advice. We deliver an ultimate guide that specifies the usage of brand elements. This document will streamline the work of your in-house design and marketing team and ensure that your visual identity will unfailingly be applied correctly.

Collaboration leading to lucrative results

Why Our Brand Strategy Consultants

Conversion-driven approach

With deep knowledge of conversion, our brand strategy consultants know exactly how to make the website work for you.

Start your road to success

Cooperating with us, clients get not only a fully-fledged product but an opportunity for future growth.

Transparency and mutual understanding

To achieve the highest results, our brand strategy firm adheres to a transparent approach and always meet our clients halfway.

Wealth of experience

Operating since 2015, Ester Digital has acquired profound expertise in everything that concerns making our clients’ projects successful.

Creative designers

Our design team certainly knows how to bring to life even the wildest ideas and concepts.

Technical excellence

Our developers do their best to ensure the effective and smooth operation of the project.

James Quilligan Managing Director at Economic Democracy Advocates
Ester Digital's impressive web development work enabled them to create an exceptional site that was in line with the client's vision. The client particularly liked their cost-effective and responsive approach. They were creative, friendly, and detailed, which ensured the project's success.
Jeremy Navarro Community-driven storyteller and hype man at General Catalyst Partners
It was a successful collaboration. The Ester Digital team delivered exactly what the client asked for and even accommodated ad hoc requests along the way. They also worked efficiently, delivering reliable services without compromising quality and punctuality.
Bhavisha Panchmatia Creative Director at Multi Corporation
Both the options that the company wanted the Ester Digital team to implement on their website is now live. The team always communicated with the company regarding their ability to take on any tasks, successfully managing expectations whenever the company needed extra tasks completed.
Annette Anthony Investor, Executive Coach & Non-Executive Director at Pontem Strategies Ltd
Innovative and timely, Ester Digital successfully completed a scalable site. The company was pleased that the team considered their business growth while building their platform. The team's solid project management process enabled them to be extremely effective.
Rob Kassees Vice President of Product at ReferralExchange
Although the designs aren't implemented yet, the client was still able to use Ester Digital outputs for their usability studies which garnered great feedback from their customers. The team's workflow was effective and their turnaround was fast. They were communicative and understanding.
Harris Maxwell COO at Studeo
The client has yet to launch the site, but they are satisfied with Ester Digital's work. In fact, they love how user-friendly the site's backend is. The team provides regular communication via Slack and email, responding to questions in a timely manner.
Questions and answers


  • 1. Why does your company need brand strategy services?

    Brand strategy is the foundation for a solid and powerful brand identity. It can help you stand out from the competition, attract customers or even cover new markets. With all these, it’s more than possible to boost sales and improve the overall company performance. Not convinced yet? Try us.

  • 2. What does a brand strategy consultant do?

    Brand strategy consultants evaluate the brand identity and analyze its performance. They also fix pain points and offer expert recommendations on how to lead your brand to excellence.

  • 3. What makes a brand successful?

    Behind every brand, there should be a powerful personality, which differentiates it from the crowd and forms a unique image and brand voice. To achieve that, you’ll need a clear and consistent brand strategy, since it is at the core of long-term success.

Time is money.
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