Strategy And Planning
Brand strategy planning is the key that opens more possibilities for measurable business growth
The epoch of stand-alone digital products and solutions is ending. Today, digital powers virtually every move a company makes and analytics inform every high-stakes decision.
Emerging technologies confer a huge advantage to the companies quick enough to take advantage of them first. Ester Digital, a brand strategy and consulting agency, brings them together, infusing every project we work on with an integrated set of digital capabilities tailored to your strategy. Our brand strategy firm is convinced that a strategy for your business is the best way to share your company’s brand voice, clarify its purposes and define its goals.
Our brand strategy and consulting agency can help you with Brand Positioning, Customer Segmentation, and Brand Attributes and coordinate their interrelationship.
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Well sometimes it is quite complicated to explain simplicity!
We let our work speak for itself.
ExploreHow We Work:
Brand Positioning
Which is the very first and most important part of every strategy campaign: our brand strategy and consulting agency will define every aspect of a brand like mission, values, competitive advantages for the right positioning in the target market. In other words, we try to imagine how you want your company to be perceived in the minds of your customers as opposed to your competitors.
Customer Segmentation
Segmentation is a very powerful tool to help analyse target groups and identify their attitudes to your brand. So at this stage, our brand strategy firm segments your existing and potential customers to map out scenarios in which these two groups might interact with your brand.
Brand Attributes
Our brand strategy agency defines brand attributes that characterise and describe the intrinsic and extrinsic qualities of your brand and allow your customers to distinguish your brand from others.
Communicating clearly from the start, Ester Digital’s expert team inspired confidence throughout the project. Their can-do attitude made them a valuable partner. Responsiveness and the ability to turn constructive feedback into high-quality, on-time deliverables were hallmarks of their work.
Vera Lett, Group Marketing
Tour Partner Group
WaveOC is a software development company working on Salesforce domain provision implementation from scratch or existing code enhancement services. Ester Digital was involved in designing and developing the third version of the client’s website, especially working on UX and UI implementation and content development as well. The project was completed on time and on budget.
Sergey Zenko, VP, Business Development & Sales
WaveOC
Ester Digital created 30–40 UI screens for a music-sharing mobile application within three weeks. The screens arrived on time and met internal standards of quality and professionalism. Ester Digital delivered top-notch work and ran a seamless collaboration throughout the project.
Ryan O'Leary, Co-Founder
Upbeat
Within just one month of intensive research and design work, Ester Digital produced flawless deliverables. The app’s modern, high-performing UI has been enthusiastically received among the target user base. Communicative and transparent, the team provided consistent access to status.
Alex King, Founder
Adzoola
The redesigned logo better represents the corporate values and fosters communication with essential stakeholders. Ester Digital features a small yet attentive team with distinguished creative design capabilities. Their organization and communication yielded a healthy engagement.
Olga Sivitskaya, Head of Marketing
Nodepower
