Strategy And Planning

The epoch of stand-alone digital products and solutions is ending. Today, digital powers virtually every move a company makes and analytics inform every high-stakes decision.

Emerging technologies confer a huge advantage to the companies quick enough to take advantage of them first. Ester Digital, a brand strategy and consulting agency, brings them together, infusing every project we work on with an integrated set of digital capabilities tailored to your strategy. Our brand strategy firm is convinced that a strategy for your business is the best way to share your company’s brand voice, clarify its purposes and define its goals.

Our brand strategy and consulting agency can help you with Brand Positioning, Customer Segmentation, and Brand Attributes and coordinate their interrelationship.

It’s hard to imagine a powerful brand without an effective brand strategy. Look at Apple, Nike, or Tesla. What makes them different from the nameless manufactures? All the companies that come to your mind when talking about success have one thing in common – strong and powerful brands. You don’t just remember their logo, slogan, or owner name. You remember your desire to possess their product.

Building a brand strategy doesn’t mean only creating basic brand elements. It’s more about tying them together and taking steps to ensure that your clients see the whole picture, not its separate parts. If you want your customers to form a long-lasting bond with your brand, you need to have a clear idea of your competitive advantages and what you represent. Being involved in brand strategy consulting for over 5 years, we helped dozens of brands to get to know themselves and start a new chapter in their business lives.

How to build your brand and, what is more important, how to ensure its growth? A brand strategy may not be the panacea for all your troubles, but it will be easier to follow a specific business path rather than roaming around in complete agony. In its essence, the brand strategy covers all facets of your business, so it’s crucial to engage a kindred spirit to do it.

Along with a dedicated group of brand consultants, we have a strong team of designers and business development managers to build your brand. We explore your foundational principles and values, identify your unique selling point, create a holistic picture of who you are, and translate all of that into reality. We conduct market research, analyze your competitors, and examine your consumers because an effective brand strategy can’t be developed with no regard for the whole industry and global trends.

Can your customers identify your brand at first sight? What helps them do that? Your logo is a key but not the only element of your brand identity. Take a step back and look at things that form your brand identity. They all equally matter: a color palette, fonts, illustrations, packaging, website, etc.

As a branding agency, we create your visual identity in a way that fully reflects your brand values and business approach. Having formidable experience in branding, we deliver brand identity elements that perfectly fit both digital and physical media. We focus on transmitting your brand message clearly and distinctly so that your customers won’t have to wonder who you are.

Things change as the time goes by, so does your brand. If you want to remain relevant and sought-after, you need to nurture your business and guide it through its main maturity stages. With every new product in your portfolio, a new market in your geo-distribution, each new customer, you have to reconsider and reevaluate your brand goals and refresh your branding.

Providing our clients with a full circle of brand strategy services, we take great pleasure in working with companies with a fascinating and long history. We help them to stay aware of the latest modern trends and keep them moving with the tides. Our rebranding service includes reviving your visual identity elements while preserving your inherent brand personality. We make your brand refreshed, not changed.