Certus Cybersecurity

Unfortunately, the existing website wasn’t the case. It lacked a distinct brand voice, showcased nothing related to cyber security, and was rather slow and hard to maintain. To hit that problem, it was necessary to update their branding, conduct the UX audit, and develop a solid website foundation.

We started off with a thorough examination of the current layouts. They needed changes: the stock photos of the city view did not correspond to the company’s theme, making the overall brand style vague. We delivered a list of proposed adjustments that were aimed at shifting the focus to the company’s essence.

To clarify our vision, we prepared three mood boards. While all featured hi-tech-inspired visuals, the client with a lighter version spotlighting airy cubes, lines, and shapes. It was a perfect fit since it represented the technologically advanced systems that Certus Cybersecurity protects.

With that very concept chosen, we could sharpen their visual identity to the maximum and reveal their work specifics. Created afterward, a number of identity elements tied all design decisions together. We developed a series of templates and covers for their posts, drew illustrations for their case studies, and updated the visual representation of the website’s content.

We also worked on the iconography and graphics to ensure the ultimate design consistency across all Certus Cybersecurity digital outlets. Finally, we made an artboard that featured all the illustration elements and visual forms for the client to reuse at any time.

Since the Certus Cybersecurity website had to house a CMS, we used Laravel to develop the platform. It is an excellent option for scaling up, is autonomous, and doesn’t require a constant plugin re-update. Furthermore, it is easy and intuitive, so users can administer and support the website without professional aid. Additionally, our team developed the Certus Cybersecurity blog and case studies pages from scratch to ensure the company’s expertise was at the forefront.

As a part of the project, we designed a series of custom promotional products that helped the client’s brand stand out. Using the existing materials, we introduced splendid business cards depicting Certus Cybersecurity as a professional and competent partner. To bring even more identity and highlight the rich company ecosystem, we took advantage of the branded swag. Beautiful promotional merchandise and superb corporate materials as gifts for the Certus Cybersecurity team and their clients would bear an immersive experience to everyone interacting with the brand. That’s what we aimed for.

The client was so impressed by our work, so the Certus Cybersecurity team also asked us to redesign their presentations — the first being an overview of their working processes and services and the second serving as a business proposal. We were tasked to produce brand-related slides in one consistent style so the client could reuse them, which would be a long-term decision.

Since initial presentations were content-heavy, we needed to find a smart solution to lessen the cognitive load. For that reason, we chose simple layouts and divided some slides into two to escape the textual clutter. Thus, we designed reusable brand slides that were exceptionally effective at impressing the target audience while being easy to comprehend.