Certus Cybersecurity

Certus Cybersecurity, Designed and Developed by Ester Digital

2023

Certus Cybersecurity is a company that provides enterprises with a range of cybersecurity services: app security, IoT security, and payment security, using various testing and troubleshooting techniques.

Certus spots the pain points in security systems, analyzes and fixes them, ensuring the constant growth of the business. Since they provide hi-tech solutions, the Certus team wanted a website that could reflect the nature of their work and translate their professional approach.

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Certus Cybersecurity, Designed and Developed by Ester Digital

Unfortunately, the existing website wasn’t the case. It lacked a distinct brand voice, showcased nothing related to cyber security, and was rather slow and hard to maintain. To hit that problem, it was necessary to update their branding, conduct the UX audit, and develop a solid website foundation.

We started off with a thorough examination of the current layouts. They needed changes: the stock photos of the city view did not correspond to the company’s theme, making the overall brand style vague. We delivered a list of proposed adjustments that were aimed at shifting the focus to the company’s essence.

To clarify our vision, we prepared three mood boards. While all featured hi-tech-inspired visuals, the client with a lighter version spotlighting airy cubes, lines, and shapes. It was a perfect fit since it represented the vulnerabilities of the systems that Certus protects.

Certus Cybersecurity, Designed and Developed by Ester Digital

With that very concept chosen, we could sharpen their visual identity to the maximum and reveal their work specifics. Created afterward, a number of identity elements tied all design decisions together. We developed a series of templates and covers for their posts, drew illustrations for their case studies, and updated the visual representation of the website’s content.

We also worked on the iconography and graphics to ensure the ultimate consistency of the design across all Certus digital outlets. Finally, we made an artboard that featured all the illustration elements and visual forms for the client to reuse at any time.

Since the Certus website had to house a CMS, we decided to use Laravel for the development of the platform. It is an excellent option for scaling up, is autonomous, and doesn’t require a constant plugin re-update. Furthermore, it is easy and intuitive to use, so users can administer and support the website without any professional aid. Additionally, our team developed the Certus blog and case studies pages from scratch to ensure the company’s expertise was at the storefront.

Certus Cybersecurity, Designed and Developed by Ester Digital

As a part of the project, we designed a series of custom promotional products that helped the client’s brand stand out. Using the existing materials, we introduced splendid business cards depicting Certus as a professional and competent company partner. To bring even more identity and highlight the rich company ecosystem, we took advantage of the branded swag. Beautiful promotional merchandise and superb corporate materials as gifts for the Certus team and their clients would bear an immersive experience to everyone interacting with the brand. That’s what we aimed for.

Certus Cybersecurity, Designed and Developed by Ester Digital
Certus Cybersecurity, Designed and Developed by Ester Digital
Certus Cybersecurity, Designed and Developed by Ester Digital

The client was so impressed by our work, so the Certus team also asked us to redesign their presentations — the first being an overview of their working processes and services and the second serving as a business proposal. We were tasked to produce brand-related slides in one consistent style so the client could reuse them, which would be a long-term decision.

Since initial presentations were content-heavy, we needed to find a smart solution to lessen the cognitive load. For that reason, we chose simple layouts and divided some slides into two to escape the textual clutter. Thus, we designed reusable brand slides that were exceptionally effective at impressing the target audience while being easy to comprehend.

Certus Cybersecurity, Designed and Developed by Ester Digital
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