Sr. Visual Designer & Brand Strategist

Irene Baranova

A professional artist, Irene is an expert in visual design. Custom illustrations, logos, UI/UX design - there is nothing she couldn’t manage with creativity and attention to clients. Outside of design, Irene is a passionate writer ready to share her experience in the Ester blog.
Irene
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Articles by Irene Baranova

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10+ Website Designs for Dance Studios That Inspire

An exceptional online presence is crucial for dance studios looking to captivate their audience and expand their reach. A compelling web design solution can transform a simple website into a dynamic platform that reflects the studio’s ethos and entices visitors. By blending creativity with functionality, the best dance studio website design options prioritize user engagement,...

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Digital Design Trends in 2025

With 2025 on the horizon, the digital design world continues to shift, influenced by rapid technological advancements, changing user expectations, and a growing emphasis on sustainability and accessibility. Businesses and designers must not only stay informed but also anticipate these shifts to craft meaningful, future-proof web design solutions. By leveraging emerging trends, they can enhance...

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Creating Eye-Catching Maximalist Logo Designs: Essential Tips

Can too much ever be just right? In the world of logo design, maximalist logos boldly prove that sometimes, more truly is more. With intricate patterns, vibrant details, and layers of creativity, these designs stand out in a sea of simplicity. While minimalism has long been the dominant trend, maximalism is a refreshing rebellion—a chance...

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Your Guide to Building a Profitable Shopping App

Mobile shopping is no longer just a trend—it’s how modern consumers prefer to shop. With apps becoming more user-friendly and faster than websites, the shift from browsing on desktop to buying through mobile devices is undeniable. Most consumers favor mobile apps for their simplicity, while others appreciate the speed and improved user experience compared to...

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Increase App Conversions with These Expert Techniques

Over 70% of app users drop off after their first session—but what if you could turn that statistic around? In today’s hyper-competitive app market, increasing mobile app conversions is essential to ensuring that your app doesn’t just attract users, but also retains and converts them into loyal, engaged customers. This guide will walk you through...

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Way​​s To Increase Your Shopify Conversion Rate in 2024

Running a Shopify store in 2024 isn’t just about having a beautiful site and great products—it’s about getting visitors to click that “buy now” button. You’ve put in the hours, invested in marketing, and have traffic flowing to your store, yet your sales aren’t reflecting the effort. Sound familiar? Many Shopify store owners find themselves...