Sr. Visual Designer & Brand Strategist

Irene Baranova

A professional artist, Irene is an expert in visual design. Custom illustrations, logos, UI/UX design - there is nothing she couldn’t manage with creativity and attention to clients. Outside of design, Irene is a passionate writer ready to share her experience in the Ester blog.
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Articles by Irene Baranova

Color_of_the_Year_2025__How_Color_Trends_Are_Shaping_Web_Design_Preview_Ester_Digital
Color of the Year 2025: How Color Trends Are Shaping Web Design

Every year, one color quietly steps into the spotlight and changes how we see the world — or at least our screens. It shows up in product packaging, branding campaigns, and yes, websites. It’s not just a pretty hue picked by trend forecasters; it’s a pulse check on how we feel, think, and connect —...

The Big Question Why is Brand Consistency Important Ester Digital
The Big Question: Why is Brand Consistency Important

Think about the brands you trust without question. The ones you recognize instantly—whether it’s their color palette, the way they speak to you, or the feeling you get when you interact with them. Now, ask yourself this: what makes them so memorable? In a world overloaded with noise, fleeting trends, and visual clutter, consistency has...

The ROI of a Website Redesign How to Justify the Investment to Stakeholders Ester Digital
The ROI of a Website Redesign: How to Justify the Investment to Stakeholders

Picture this: a potential customer lands on your website, eager to explore your offerings. Within seconds, they feel frustrated—slow load times, clunky navigation, and an outdated design that doesn’t inspire confidence. Without hesitation, they click away, finding a competitor with a seamless, intuitive experience. This isn’t just a lost visitor. It’s lost revenue, diminished trust,...

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Innovative Solutions for Healthcare Business

The healthcare industry is at a crossroads. On one side, challenges like rising costs, outdated systems, and the demand for more personalized care weigh heavily on businesses. On the other, the power of innovation is reshaping what’s possible, offering new ways to improve patient outcomes and streamline operations. This creates fertile ground for healthcare business...

Mascot Logo Design: Tips for Creating Winning Characters Ester Digital
Mascot Logo Design: Tips for Creating Winning Characters

When you think of some of the world’s most memorable brands, what comes to mind first? A catchy name? A clever slogan? Or is it the familiar face of a character that embodies the brand’s personality? From the tire-stacked figure that’s become synonymous with reliability to the friendly chimp that adds a playful touch to...

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10 Modern Website Design Examples & What Makes Them Work

The digital realm is in constant flux, and in web design, staying ahead of the curve is vital for crafting websites that not only captivate visually but also deliver exceptional user experiences. For those offering design services, understanding these trends is paramount. Today’s web design demands more than just aesthetics; it’s about seamlessly integrating creativity,...