Sr. Visual Designer & Brand Strategist

Irene Baranova

A professional artist, Irene is an expert in visual design. Custom illustrations, logos, UI/UX design - there is nothing she couldn’t manage with creativity and attention to clients. Outside of design, Irene is a passionate writer ready to share her experience in the Ester blog.
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Articles by Irene Baranova

How to Build a High-Converting Lead Gen Website_ Examples-min
How to Build a High-Converting Lead Gen Website: Examples

Websites are more than online brochures today—they can help you attract new customers and boost your business. A well-crafted lead generation website design can pull in prospects, warm them up, and then turn them into real opportunities for your business.  Recent stats show that businesses investing in strong lead generation strategies see up to 50%...

How to Create Brand Guidelines Ester Digital
How to Create Brand Guidelines

In today’s hyper-connected digital world, your brand is a catchy tagline. It’s the sum of every interaction, every visual cue, and every message your audience encounters. Without a clear roadmap to guide these elements, brands risk inconsistency, confusion, and, ultimately, losing customer trust. This is where creating brand guidelines comes into play—a process that ensures...

10 Architecture Website Examples
10 Architecture Website Examples

In the realm of architecture web design, the ability to balance aesthetic appeal with functionality is crucial. Architecture websites serve as digital portfolios, showcasing a firm’s creativity and expertise while ensuring a seamless user experience. By leveraging design elements such as minimalist layouts, immersive visuals, and intuitive navigation—including features like the hamburger menu—firms can captivate...

10 Website Designs for Dance Studios That Inspire
10+ Website Designs for Dance Studios That Inspire

An exceptional online presence is crucial for dance studios looking to captivate their audience and expand their reach. A compelling web design solution can transform a simple website into a dynamic platform that reflects the studio’s ethos and entices visitors. By blending creativity with functionality, the best dance studio website design options prioritize user engagement,...

Digital Design Trends in 2025
Digital Design Trends in 2025

With 2025 on the horizon, the digital design world continues to shift, influenced by rapid technological advancements, changing user expectations, and a growing emphasis on sustainability and accessibility. Businesses and designers must not only stay informed but also anticipate these shifts to craft meaningful, future-proof web design solutions. By leveraging emerging trends, they can enhance...

Creating Eye Catching Maximalist Logo Designs Essential Tips Ester Digital
Creating Eye-Catching Maximalist Logo Designs: Essential Tips

Can too much ever be just right? In the world of logo design, maximalist logos boldly prove that sometimes, more truly is more. With intricate patterns, vibrant details, and layers of creativity, these designs stand out in a sea of simplicity. While minimalism has long been the dominant trend, maximalism is a refreshing rebellion—a chance...