Sr. Visual Designer & Brand Strategist

Irene Baranova

A professional artist, Irene is an expert in visual design. Custom illustrations, logos, UI/UX design - there is nothing she couldn’t manage with creativity and attention to clients. Outside of design, Irene is a passionate writer ready to share her experience in the Ester blog.
Irene
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Articles by Irene Baranova

The ROI of a Website Redesign How to Justify the Investment to Stakeholders Ester Digital
The ROI of a Website Redesign: How to Justify the Investment to Stakeholders

Picture this: a potential customer lands on your website, eager to explore your offerings. Within seconds, they feel frustrated—slow load times, clunky navigation, and an outdated design that doesn’t inspire confidence. Without hesitation, they click away, finding a competitor with a seamless, intuitive experience. This isn’t just a lost visitor. It’s lost revenue, diminished trust,...

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Innovative Solutions for Healthcare Business

The healthcare industry is at a crossroads. On one side, challenges like rising costs, outdated systems, and the demand for more personalized care weigh heavily on businesses. On the other, the power of innovation is reshaping what’s possible, offering new ways to improve patient outcomes and streamline operations. This creates fertile ground for healthcare business...

Mascot Logo Design: Tips for Creating Winning Characters Ester Digital
Mascot Logo Design: Tips for Creating Winning Characters

When you think of some of the world’s most memorable brands, what comes to mind first? A catchy name? A clever slogan? Or is it the familiar face of a character that embodies the brand’s personality? From the tire-stacked figure that’s become synonymous with reliability to the friendly chimp that adds a playful touch to...

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10 Modern Website Design Examples & What Makes Them Work

The digital realm is in constant flux, and in web design, staying ahead of the curve is vital for crafting websites that not only captivate visually but also deliver exceptional user experiences. For those offering design services, understanding these trends is paramount. Today’s web design demands more than just aesthetics; it’s about seamlessly integrating creativity,...

How to Build a High-Converting Lead Gen Website_ Examples-min
How to Build a High-Converting Lead Gen Website: Examples

Websites are more than online brochures today—they can help you attract new customers and boost your business. A well-crafted lead generation website design can pull in prospects, warm them up, and then turn them into real opportunities for your business.  Recent stats show that businesses investing in strong lead generation strategies see up to 50%...

How to Create Brand Guidelines Ester Digital
How to Create Brand Guidelines

In today’s hyper-connected digital world, your brand is a catchy tagline. It’s the sum of every interaction, every visual cue, and every message your audience encounters. Without a clear roadmap to guide these elements, brands risk inconsistency, confusion, and, ultimately, losing customer trust. This is where creating brand guidelines comes into play—a process that ensures...