Sr. Visual Designer & Brand Strategist

Irene Baranova

A professional artist, Irene is an expert in visual design. Custom illustrations, logos, UI/UX design - there is nothing she couldn’t manage with creativity and attention to clients. Outside of design, Irene is a passionate writer ready to share her experience in the Ester blog.
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Articles by Irene Baranova

Common Website Errors and How to fix website errors
Top 10 Common Website Errors and How to Fix Them

The current online domain reveals a space where your website acts as both the beacon and battleground of your business’s online presence. That’s why keeping your site protected, adaptive, and user-friendly is quite important. Yet, common website errors emerge as silent disruptors, subtly undermining user experience and diluting branding. Here, we figure out the essence...

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The Power of B2B Brand Identity: Why It Matters in Today’s Business Landscape

Every business owner knows that without a tight-knit B2B brand identity it is impossible to build a successful company. In respect that the B2B sector is known for its high competitiveness, the approach to branding B2B transcends traditional boundaries of marketing. It is evolving into a cornerstone of strategic business differentiation and client engagement. In...

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Exploring the Anatomy of Website Look and Feel

According to recent Statista research, the number of internet users reached 5.35 billion in January 2024. It means that websites are one of the most effective forms of business promotion. That’s why the look and feel of a website emerges as a pivotal factor, merging visual allure with functional grace to create unforgettable user journeys...

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How to Hire a UX/UI Designer in 2024: Guide by Ester Digital

In 2024, the need for proficient UX/UI designers offering top-notch UX/UI design services is more pronounced than ever. Companies are increasingly focusing on crafting engaging, user-friendly, and aesthetically appealing digital experiences.  We’ve created the 2024 guide for recruiting UX/UI designers, designed to help businesses, HR professionals, and team leaders navigate the complexities of hiring top...

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What is Experiential Branding: Top Examples And Strategies Guide

With so many companies offering thousands of products and services, choosing the right one can be a daunting task for customers. However, it’s widely recognized that companies not only aim to provide top-notch products, but they also strive to ensure customer loyalty. This is where an effective branding strategy comes into play. Branding involves a...

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Typography in Web Design

To appreciate typography design, one simply needs to observe their surroundings. It is ubiquitous, from street advertisements and store packaging to the fonts and line spacing of newspapers. Despite its prevalence, people tend to overlook the creativity and diversity of typography. As a result, it’s not surprising that most web designers consider typography design an...