Sr. Visual Designer & Brand Strategist

Irene Baranova

A professional artist, Irene is an expert in visual design. Custom illustrations, logos, UI/UX design - there is nothing she couldn’t manage with creativity and attention to clients. Outside of design, Irene is a passionate writer ready to share her experience in the Ester blog.

Articles by Irene Baranova

What is Experiential Branding: Top Examples And Strategies Guide

With so many companies offering thousands of products and services, choosing the right one can be a daunting task for customers. However, it’s widely recognized that companies not only aim to provide top-notch products, but they also strive to ensure customer loyalty. This is where an effective branding strategy comes into play. Branding involves a...

Typography in Web Design

To appreciate typography design, one simply needs to observe their surroundings. It is ubiquitous, from street advertisements and store packaging to the fonts and line spacing of newspapers. Despite its prevalence, people tend to overlook the creativity and diversity of typography. As a result, it’s not surprising that most web designers consider typography design an...

The Grand Charm of Dark UI and How to Reach It

Dark UI design has become increasingly popular among web and mobile users, offering a unique visual appeal and improved readability in low-light conditions. But how can web designers reach the grand charm of a dark UI without compromising functionality and user experience? In this article, we will delve into the benefits and potential drawbacks of...

Trends In Web Design: Predictions For 2022 And Beyond

To make your website work effectively and beneficially, it must be not just user-friendly but also fresh and swanky in its design. Therefore, we can say that a good design should meet the criteria of convenient user experience along with its visual relevance. That is why the created resource shouldn’t look divorced from the current...

How to Design a Website Layout

The first steps of web design are crucial, and among them is choosing the appropriate layout. Your website’s layout is the foundation that determines how users will interact with your platform, and whether that experience will be seamless or interrupted. Naturally, you don’t want it to be too complicated and drive visitors away. While eye-catching...

Online Store: A Complete How-To-Start Guide

Starting an online store has become imperative for many industries to survive in today’s business environment. With the shift to e-commerce, businesses are now looking for ways to expand their field of activity or completely switch to an online platform. Online sales have been proven to be consistently relevant and in demand, even in conditions...