Irene Baranova

Sr. Visual Designer & Brand Strategist

Irene Baranova

A professional artist, Irene is an expert in visual design. Custom illustrations, logos, UI/UX design - there is nothing she couldn’t manage with creativity and attention to clients. Outside of design, Irene is a passionate writer ready to share her experience in the Ester blog.


Irene Baranova

Articles by Irene Baranova


How to Master Form Design: Beginner’s Guide

Nowadays people are so used to web forms of any kind that it’s hard to imagine a website without one. There are shipping forms, and feedback forms, and registration forms, and it’s no wonder users are so familiar with all of them – almost every company has at least one form on their website. Web...


FAQ Page: Top Examples & How to Design Yours

There are very few websites that do not have a FAQ (or Frequently Asked Questions) page, and it’s hardly surprising. Whether your business is about products or services, people always want to know more about it, and the FAQ section can quickly give them much-needed answers. FAQ pages are essential for earning user trust by...


Website Header Design: How to Make It Work in Your Favor

When we first visit any website, the way it looks and the way we perceive it matters a great deal. The statistics show that it takes users less than fifteen seconds to decide whether to stay on the website or leave it. Consequently, website owners are short on time to catch the attention of users....


Building a Wireframe: Everything You Need to Know

A website is a crucial element of any business conducted online and serves a vital role in presenting it to the public. Reflecting the features and goals of the companies as well as providing various products or services, each website has its own structure and spirit. But they all have one thing in common: they’ve...


Choosing the Best WooCommerce Payment Gateway for Your Online Business

Since the emergence of advanced payment technology, it became possible to simplify the checkout process, offering a better experience to the consumers. However, with an overwhelming range of WooCommerce payment gateways available today, it’s difficult to make the right decision and not to put the skids on your sales.  You want the payment gateway to...


Is There Still an Appetite for a Hamburger Menu?

Don’t be surprised when you hear that websites and apps have hamburgers inside. However, you can’t order them with fries – these are digital ones, and you implement them into your web platform functionality.  You probably have seen a three-lined icon at the top right- or left-hand corner of a website or app. By tapping...


How to Design a Hotel Website to Be a Magnet for Guests

Barely few tourists prefer to travel completely impromptu unless they seek highly intense experiences. The majority tends to follow the good old ‘forewarned is forearmed’ approach that eliminates any significant collapses and time and money expenditures on the way.  In other words, long before arriving in a destination country, it’s natural to look for all...


How to Impress Investors With a Great Pitch Deck

When you look at today’s business giants like Airbnb or Uber, it’s hard to imagine that they started out as small enterprises. Behind each of them there was an idea and unbelievable enthusiasm. However, they wouldn’t fully realize their potential without enough financing. By raising substantial financial backing, it’s possible to get the business off...

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