Sr. Visual Designer & Brand Strategist

Irene Baranova

A professional artist, Irene is an expert in visual design. Custom illustrations, logos, UI/UX design - there is nothing she couldn’t manage with creativity and attention to clients. Outside of design, Irene is a passionate writer ready to share her experience in the Ester blog.
Irene
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Articles by Irene Baranova

Catching_Maximalist_Logo_Designs__Essential_Tips_Ester_Digital
Creating Eye-Catching Maximalist Logo Designs: Essential Tips

Can too much ever be just right? In the world of logo design, maximalist logos boldly prove that sometimes, more truly is more. With intricate patterns, vibrant details, and layers of creativity, these designs stand out in a sea of simplicity. While minimalism has long been the dominant trend, maximalism is a refreshing rebellion—a chance...

Your_Guide_to_Building_a_Profitable_Shopping_App_Preview_Ester_Digital
Your Guide to Building a Profitable Shopping App

Mobile shopping is no longer just a trend—it’s how modern consumers prefer to shop. With apps becoming more user-friendly and faster than websites, the shift from browsing on desktop to buying through mobile devices is undeniable. Most consumers favor mobile apps for their simplicity, while others appreciate the speed and improved user experience compared to...

Increase_App_Conversions_with_These_Expert_Techniques_Preview_Ester_Digital
Increase App Conversions with These Expert Techniques

Over 70% of app users drop off after their first session—but what if you could turn that statistic around? In today’s hyper-competitive app market, increasing mobile app conversions is essential to ensuring that your app doesn’t just attract users, but also retains and converts them into loyal, engaged customers. This guide will walk you through...

Ways_To_Increase_Your_Shopify_Conversion_Rate_in_2024_Preview_Ester_Digital
Way​​s To Increase Your Shopify Conversion Rate in 2024

Running a Shopify store in 2024 isn’t just about having a beautiful site and great products—it’s about getting visitors to click that “buy now” button. You’ve put in the hours, invested in marketing, and have traffic flowing to your store, yet your sales aren’t reflecting the effort. Sound familiar? Many Shopify store owners find themselves...

WordPress Website Design Tips Ester - Digital_photo.
Essential WordPress Website Design Tips for Beginners and Pros

Establishing a robust online presence is more important than ever, and WordPress remains a top choice due to its flexibility and enormous array of features. With its customizable themes, compelling plugins, and user-friendly interface, WordPress empowers users to create aesthetically pleasing and highly functional websites.  Still, to fully unlock the power of this platform, it’s...

Mobile Product Development and Design - Photo Ester Digital
Mobile Product Design and Development: A Practical Approach by Ester Digital

In 2007, a sleek, revolutionary device was introduced to the world—the iPhone. What many didn’t realize at the time was that this little gadget would become the cornerstone of a global transformation, reshaping industries, economies, and the way we live our daily lives.  But behind every successful mobile app and product that now populates our...