Sr. Visual Designer & Brand Strategist

Irene Baranova

A professional artist, Irene is an expert in visual design. Custom illustrations, logos, UI/UX design - there is nothing she couldn’t manage with creativity and attention to clients. Outside of design, Irene is a passionate writer ready to share her experience in the Ester blog.
Irene
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Articles by Irene Baranova

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Essential WordPress Website Design Tips for Beginners and Pros

Establishing a robust online presence is more important than ever, and WordPress remains a top choice due to its flexibility and enormous array of features. With its customizable themes, compelling plugins, and user-friendly interface, WordPress empowers users to create aesthetically pleasing and highly functional websites.  Still, to fully unlock the power of this platform, it’s...

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Mobile Product Design and Development: A Practical Approach by Ester Digital

In 2007, a sleek, revolutionary device was introduced to the world—the iPhone. What many didn’t realize at the time was that this little gadget would become the cornerstone of a global transformation, reshaping industries, economies, and the way we live our daily lives.  But behind every successful mobile app and product that now populates our...

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Ecommerce UX: A Comprehensive Guide for Modern Retailers

Navigating the world of ecommerce UX requires more than just a pretty website. It’s about intuitive navigation, responsive design, seamless functionality, robust security, and personalized experiences. With the focus on user needs and behaviors, you can craft shopping experiences that are functional and delightful. This involves strategies like detailed user research and iterative testing. Learning...

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From Browsing to Buying: Secrets for Winning Product Page UX Design by Ester

Ever landed on a product page that felt like stepping into a messy store? Where the product you thought you wanted is buried under confusing descriptions and lackluster images? Chances are, you didn’t stick around to make that purchase. You’re not alone in this—many potential buyers turn away from deals because the product page UX...

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Your SaaS Application Design Roadmap: A Step-by-Step Guide by Ester Digital

Did you know that by 2025, almost 85% of business applications will be SaaS-based? This staggering statistic from Bettercloud underscores the rapid shift towards cloud-based solutions that offer unparalleled convenience and flexibility. As businesses continue to embrace digital transformation, the demand for well-designed SaaS applications is skyrocketing. With such a significant trend on the horizon,...

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SaaS App Design Inspiration (by Ester Digital) – Good UI Examples

Software as a Service is becoming increasingly prevalent, revolutionizing how businesses operate and deliver value to customers. Software as a Service is cloud-based apps that are easily accessible online, excluding the necessity for extensive hardware and significantly reducing operational costs. As more industries embrace SaaS, the importance of exceptional UI/UX design in SaaS applications becomes...