Branding & Identity
Founded by heritage interpreters and artists, Historiart promotes history, heritage, culture, and nature using high-quality art prints and visuals. The company caters primarily to cultural institutions and collaborates with them by providing educational mementos, organizing fascinating events, reimagining exhibition spaces, and curating other heritage-based projects.
Historiart team asked Ester to deliver a cohesive and outstanding brand identity and package designs that can help them efficiently transmit their passion for the heritage sites to the public.
Since the primary mission of Historiart is to support and preserve the historical and cultural heritage, it was very critical for them to pass the same feeling to the visitors of each institution it collaborates with and elevate their experience. And to keep that messaging always at the storefront, they needed a strong brand identity. It would help Historiart to accentuate their mission and add to a greater impact on the target audience. Thus, our first goal was to design an excellent brand identity for Historiart to meet that requirement.
Another vital step was to provide the client with a package design with a noticeable logo and other design elements so that to help the brand unleash its potential when showcasing their physical products and packaging materials. In other words, a complete brand identity would make the brand recognizable, authentic, and unique.
Finally, we needed to put every design decision into brand style guidelines so Historiart could refer to it when launching new products or in whatever case, always keeping their look holistic and cohesive. Through a series of meetings, the client trusted our team with most of the decisions, so the workflow was extremely clean, beautiful, and enjoyable.
We also wanted to introduce four different concepts of the Historiart logo. But before, we plunged into the logomark construction process. Understanding the importance of the company’s mission, we took a palazzo shape as the foundation to symbolize a cultural heritage and add to the sophisticated and profound look and feel of the company. What is more, that symbol spoke for itself – when looking at it, it could be immediately transparent what the brand was all about.
After polishing the selected logo, the Ester team proceeded to work on custom patterns based on the logo mark. We created a pattern called Roofs, consisting of multiple roof elements of the logomark. That solution was aimed to add dynamic and vibrancy to the overall meaning of the heritage sites. However, we wanted to extend the brand’s essence as much as possible yet keep it heritage-centralized and clear so that the audience could easily grasp the idea. Thus, we also introduced Pillars patterns that resembled the visual distribution of history and evolution.
Since we always aim to deliver only long-term solutions to our clients, we wanted the same for Historiart. For that reason, when creating patterns, we were seeking ways of using them in different settings yet contributing to one and the same purpose. And to make their usage clarified, we created brand guidelines. It involved various design elements like logo, colors, typography, and patterns with a thorough description of their usage. That would significantly help the Historiart team distribute all those elements properly according to their objectives – whether to create posters or packaging materials, apply them to their social media or design their new website.
Having all that work done, Ester presented the Historiart team with long-term solutions for their new brand identity and packaging design that would allow them to stand out from other competitors and make their messaging contagious, effectively transmitting their prolific passion for preserving the cultural heritage.