Shmulik Fishman is the founder and chief executive officer of a successful data platform that provides information to banks on their potential depositors. Having a wide expertise in different spheres of business, the creator conveys his vision on the development of technologies, gives advice to the beginners, and writes about business management issues.
After inspecting the previous site, our experts determined several problems. It was poorly designed, didn’t match the spirit of the time, and didn’t reflect the essence of his work. As this sphere of business occupies the premium end of the market, a custom website turned out to be a great tool to transmit client’s thoughts to the relevant audience. Therefore, the initial goals were to identify the customer’s needs and create a unique platform from scratch, clearly representing the personal brand and transparently telling the client’s story.
One of the primary requests for our designers was to generate customized illustrations to make the site content more personalized and recognizable. In the discovery sessions with the client, we introduced several concepts, and having considered them, we settled on the option, fully meeting the customer’s requirements.
Since we understand the user’s preferences deeply, it was vital to make the website usable and efficient. So, we needed to provide a meaningful user experience with convenient navigation that enabled the visitors to surf the site intuitively and explore the content so that nothing would distract them from the represented information.
Also, the client wanted to have space for creating posts and sharing his own experience with the public. That’s why a blog section was one of the primary customer’s demands. In the future, it could be filled with comprehensive expert content created by Shmulik.
When all the goals were discussed and set, our experienced team turned a hand to implementing them. We looked through various platforms to analyze the market and offered several solutions to the customer. During the productive exchange of ideas, the client shared his vision of the product. And, as a result, we took that idea as a foundation, made some changes, and refined it.
The client participated in design discussion sessions every week and introduced the necessary changes. It helped to deliver his identity clearly through the customized design and illustrations created by our qualified and responsive specialists.
As for illustrations, we chose a combination of linear graphics and minimalism in an almost monochrome brand palette to put the content to the storefront. It highlighted the premium niche expertise and the customer’s respectability, making the website look professional. Also, our designers provided abstract geometric compositions that enabled visitors to see something of their own and interpret it by themselves.
To give the necessary tinge to the website blog, we added a unique freehand drawing to the graphics. Thus, our experts created the site with a sophisticated look and feel, where the users can enjoy tailored visuals and be inspired to read the posts.
At the development stage, it was vital to build the website on one of the most efficient content management platforms — WordPress. Its chief advantages include excellent functionality, ease of use, effortless updates, and accessible hosting. Besides, it allowed the client to create and publish blog posts fast and flawlessly.
Once we push the project over the goal line, our work is not over. We still carry on creating new illustrations for the blog and making the user experience enjoyable and refreshing.
Ester Digital has introduced a new effective website where the client shares his experience with the public, thus helping them understand the business area better. Besides, this enticing platform makes the customer’s company reputable for investors.
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