CTO & Development Partner

Arthur Sidorenko

It is hard to find something about web development that Arthur doesn’t know. All the latest technologies, innovative methodologies, and modern software - Arthur could speak about it for hours, and of course, share his thoughts in the articles written for the Ester corporate blog.


Arthur Sidorenko

Articles by Arthur


10 Benefits of CRM System

In the previous article, we explored the importance of CRM, and today it’s time to unfold its benefits so you can be sure it leverages your performance no matter the business size and industry. CRM, or customer relationship management, is a perfect tool to collect and store all the necessary information, monitor customer communication and...


What Is CRM and Why Is It Important for Your Business

Have you ever had trouble managing all your conversions with clients and leads and not missing a single detail? If so, then you must have pored over mountains of spreadsheets or databases that take a lot of time and require full concentration. Disorganization, in its turn, makes everything even more difficult. Fortunately, there is a...


Progressive Web Apps (PWA) vs. Native Apps: Key Differences

No one can argue that the number of people who surf the global network via mobile phones and other gadgets dramatically prevails over those who do it via laptops and computers. Therefore, businesses can’t ignore new technologies that are designed to simplify the process of users’ interaction with their websites. If before, the functionality or...


Characteristics, Benefits & Risks of Software as a Service

Given the extensive growth of cloud accessibility, traditional software development may now seem more painful than solutions brought by computing power and centralized hosting services. And one of them is SaaS development, which allows engineers to roll out applications more effortlessly, faster, and less cost-consuming. Thanks to that flexibility, nearly every type of core business...


Vue JS Overview

To develop an impressive business site or web application, one should keep in mind its desired fundamental characteristics. Loading and development speed, scalability, SEO-friendliness, smooth performance, and so on — to build the solution that will make these components work in your favor, you need to find the right tool. There are numerous programming languages,...


Web Development Trends: What To Expect From 2022

Back in 2020, brands were taught a hard lesson: almost any business that wants to grow and make a profit regardless of changing external conditions essentially needs a proper website. Since technologies are rapidly improving, web developers have to keep abreast of current events and innovations. And to create a modern, stylish and convenient website...


Laravel: What Is It and How to Get Started

The growing complexity of development processes calls for a wider range of used solutions. What back end development services and tools will be suitable for your website? What are the criteria for the best fitting framework or programming language? With Laravel services, building out a functional website is a breeze — it’s one of the...


How To Choose An Open Source CMS For E-Commerce

The COVID-19 pandemic has brought tons of new challenges and put our usual way of life to the test. Lots of business areas had to be completely transformed to address the recent demands of the market. Numerous lockdowns pushed the customers away from brick-and-mortar stores to buying and ordering via the Internet. According to the...