Many of us might believe that spending our daily subway commute browsing Pinterest accounts and liking artistic posts on Instagram is enough to cultivate an impeccable taste in design. However, the truth is that this perception is far from reality. It is important to acknowledge that graphic design involves intricate processes that cannot be mastered...

It can’t have escaped your notice that the High Street is dying. What were once busy hubs of human interaction and the trading of goods, have in many places become dreary, unpleasant semi ghost towns. Not quite as bad as tumbleweeds bowling down the street to strains of Ennio Morricone but certainly it has contributed...

In a world increasingly dominated by technology, it’s becoming more critical than ever to ensure we don’t forget the human element. Lack of “joined-up thinking” is a prevalent problem today, where people and systems fail to communicate effectively, leading to poor outcomes. Whether it’s an online utility bill system or automated call centers, it’s essential...

Too much choice limits decision making. Give people what they need not what you think they want. Assuming all other things are equal The art of doing good business is being a good middleman: Can it be put any simpler? The upflow and the downflow, demand and supply, whichever way you look at it, this...

Luxury is a concept that is highly subjective and varies depending on a multitude of factors, such as class, education, culture, and nationality. This poses a challenge for brand identity agencies tasked with creating a luxury brand and designing a logo that will appeal to their target audience. In this article, we will explore the different ways...

Undoubtedly, localness is praiseworthy. This is generally accepted. In a world plagued by air miles, far-flung travel at the drop of a hat, climate change, food additives, and strawberries in January, the worries of the world at large have a panacea. Instead of globalism, there is localism. With healthy food grown locally, a sense of...