The Grand Charm of Dark UI and How to Reach It

7 Minutes time to read
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Did you know that the first computers in the world used a dark mode user interface? Back then, it was a mere necessity since there were no technologies able to efficiently illuminate the screens. Today, things drastically changed. Dark mode UI is now simply a preference that’s popular among a lot of web and mobile users. 

And that’s not really a big surprise — dark theme design has its own perks. In this article, we’re going to discuss what interfaces are suitable for it and take a closer look at the benefits and pitfalls of dark mode UI design. Naturally, it’s only wise to start with the comparison of light UI and dark UI to see what needs to be considered when choosing between them.

Dark UI vs. light UI

To choose the user interface mode correctly, web designers need to acknowledge a few things. The choice of the color schemes is a key factor to a website or web app’s success: to get the needed engagement, you must provide users with clear and well-organized UI elements that can be easily accessible and recognized.

Although there is no perfect solution for any kind of website/web app, you can always learn the main pros and cons of both light and dark UI and decide what fits you better. Let’s find out what makes light UI a great choice:

  • It’s ideal for daytime or natural light viewing;
  • It goes great with simple web designs;
  • It makes the text more clear and visible, which is beneficial for heavy-content websites;
  • It’s familiar to users and makes them feel at ease;
  • It fits the websites or web apps with a lot of visual components.

Now, let’s learn more about dark UI:

  • It looks alluring and unordinary;
  • It increases readability in low-light conditions;
  • It’s great for web products with little text content;
  • It’s also great for web products with a lot of visual elements;
  • It fits best intuitive interfaces with fewer buttons and an easy navigation system;
  • It’s perfect for landing pages that are focused on one main element or content piece.

All in all, light UI is usually a safer option for simple websites with a lot of content (both text and visual) used mostly in daytime, while dark UI is a more creative and appealing at glance option used when there is little content, fewer design elements, or a single core component that needs to stand out.

Nevertheless, a survey showed that about 82% of people had used dark mode on their digital devices. And if you’re going to work on it, you need to bear in mind a couple of things. 

Things to consider when choosing dark UI

Since the increased popularity of dark UI, more and more websites and web apps have started providing users with the possibility of applying a darker theme. The biggest software development companies try out dark layouts, which often brings spectacular results to their business. However, it’s vital to remember your web product’s specifics before making a choice.

Not every interface is suitable for a darker theme: web designers should always take under advisement the emotional influence of it as well. Here are a few factors you need to consider when picking a dark UI:

  • Target audience

Do you know your audience well? What are they looking for on your website or web app? Do they need a simple and highly intuitive interface, or do they care about trends and style? Knowing the answer to these questions can immensely help you at the beginning of designing the perfect interface for your visitors. 

  • Purpose of the interface

As the statistics claim, only 10% of users prefer a light UI when it comes to blogs and news portals. So, if you want to engage your visitors through texts and videos, a light UI might be a better option. At the same time, if the purpose of your interface is to focus users’ attention on a single piece of an element or intrigue them, dark UI is definitely the winner.

  • Content

As you already know, light UI is more popular with heavy-content websites and web apps. However, it’s worth mentioning that dark UI with light text can impressively improve readability when we’re dealing with long hours of looking at the screen. For instance, reading a book or working on a new programming code can be much easier for the eyes when using dark UI.

  • The impact you want to produce

Another thing to consider is the emotional impact you want to produce on users. It’s well-known that companies are usually trying to evoke positive emotions in their web product’s visitors by using certain color schemes and visuals. Even though the dark mode per se is unlikely to negatively affect your users, its poor execution can make them feel in an unwelcome way.

  • Branding

Last but not least, it’s crucial to check if your brand’s style fits dark UIs. You can use a color generator to find the right color palette for your business and make sure it creates appropriate associations for users in conjunction with the dark user interface.

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Dark UI essentials

To become a pro at designing dark UIs, you need to grasp its basic rules. Here’s what we find critical to know in order to get truly magnificent results. 

  • Сontrast

True black (#000000) is often used for various UI elements, but employing it for surface/background colors is not the best idea. The explanation is quite simple: true black doesn’t provide web designers with the ability to use a broad range of colors. So, using dark gray as a dark theme might be a smarter option in order to create color depth and a more pleasing contrast.

  • Color

One of the biggest mistakes in dark UI design is the use of saturated colors. Since they visually vibrate against a dark background, it’s better to choose the lighter ones. According to Google, a smart move is to use split complementary colors’ help and turn to a limited number of color accents. Another great tool for choosing the right color combinations for your dark UI is Colorable: it will help you work on the level of accessibility to improve readability and create good contrast simultaneously.

  • Negative space

Negative space is a crucial component of any dark UI — it helps avoid the heaviness of digital products. By using it skillfully, web designers can make dark UI more lightweight and, hence, readable. The right amount of negative space makes UI elements distinctive and leads users’ attention to the most important pieces of content. 

When there is not enough negative space, people are more likely to leave your website/web app without properly scanning it before. Therefore, taking into account the negative space peculiarities will not only improve user experience but also significantly help with the creation of a high-quality design.

  • Typography 

Finally, it’s time to address the importance of text that also requires close examination during dark UI designing. First of all, you need to ensure that your text size is appropriate for your digital product. It shouldn’t be too small since the dark UI makes it harder to read smaller texts, and it should always be easily readable.

Secondly, it’s also worth checking the contrast between your text and your background, so they wouldn’t merge. You can choose among a huge variety of digital fonts to emphasize the headers of your texts too. Furthermore, there are lots of typefaces sources that are perfect for dark UI nowadays. For example, you can turn to Google Fonts or Adobe Typekit

Best dark UI practices and tips

Once you made up your mind and ultimately decided to use dark UI for your website or web app, it’s high time to ensure you follow these practices and tips:

Stick to minimal color schemes

To make your dark design look rich and clean at the same time, you need to limit the number of colors you’re going to use. A lot of web designers prefer to choose two or three colors and stick to them to avoid making your product too heavy.

Use neutral colors

Transparent and neutral colors can easily work in your favor if you’ll continuously use them from the beginning of your product design process. Find a set of fitting base colors and use them to transform your designs to dark UI in the best possible way. 

Choose sans-serif fonts over serif

Since your choice of fonts can either improve or worsen the readability of your product’s text, you should double-check whether they’re good for a dark background. If you’re a fan of the serif fonts, make no mistake: this type of font isn’t the best for dark UI. Instead, you can choose sans-serif fonts, which will look clear and more distinctive.

Add enough whitespaces

Dark backgrounds tend to absorb some of the light from other UI elements, and that’s why it’s critical to use the appropriate amount of white space not to make your interface look overloaded. Another perk of using enough whitespace is its capability to make your texts more readable with the help of increased line spacing. 

Decrease color saturation

Employing fully saturated colors will do you no good while designing your dark UI. As it appears, high saturation comes with a “shaking visual effect,” which makes your digital product look less clear. Therefore, it’s smarter to reduce color saturation for darker surfaces.

Check the contrast

It goes without saying that your contrast design should meet all the WCAG standards. To make sure your texts are legible, you can use one of the most popular tools: Contrast (Figma plugin) or Stark (Sketch, Figma, and XD plugin). 

Provide users with a style switcher

This solution is not brand new anymore but still just as good. Since a lot of people prefer dark UI during the nighttime, it’s only wise to give them an option. Add a style switcher to your product and allow users to choose what they need. Some well-known apps (like Google Maps) can even switch the theme automatically based on the daytime, and we can’t help but admire such a handy solution.

Keep on testing

Even though these tips might help you create a base for your dark UI, there is no better way to improve the result than test, test, and test again. Try different color schemes and see how they affect your product’s usability and appeal. Pick different fonts, change the contrast, find out your strong and weak sides, and test everything again on various types of screens and in distinct resolutions. Practice makes it perfect, so don’t ever give up. 

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Dark UI inspiration

If you’re ready to test your knowledge and try out some new practices, we’re all here for it. However, nothing is better for boosting creativity than checking out a few spectacular examples you might like. 

01 Apple

Apple is one of the world’s biggest companies that absolutely loves dark UI. It makes their website look unique and extremely stylish, effortlessly channeling the feeling of power and grace to users.

Apple_Ester_Digital
from www.apple.com

02 Netflix

Everyone knows Netflix, but have you paid attention to their beautiful dark UI before? Their website design is a perfect demonstration of an endless potential of a skillfully mixed dark background with a lit-up screen. It completely fits the brand’s style and provides visitors with a great experience.

Netflix_Ester_Digital
from www.netflix.com

03 Tom Ford

Here’s another well-known company that prefers dark UI for their website. Tom Ford is a luxury fashion house with a broad range of products. By using dark UI, they make an emphasis on the brand’s elegance, trendiness, and magnificence. 

Tom_Ford_Ester_Digital
from www.tomford.com

04 One Blue Slip

One Blue Slip is a great example of a minimalistic dark UI website with an authentic design. The dark background leads users’ focus to the central UI element and creates the atmosphere of mystery and opulence.

One_Blue_Slip_Ester_Digital
from www.oneblueslip.com

05 RCAD

RCAD is a newly-launched company that is also not averse to using dark UI. We love the color scheme here that helps to create an exceptional, stylish look of the web page.

RCAD_Ester_Digital
from www.rcad.com

06 Zepp

Zepp’s web application uses a dark UI as well as their website, and we’re not surprised by it — just look at this striking look that literally screams about the exquisiteness and prestige.

Zepp_Ester_Digital
from www.zepp.com

07 Spotify

Spotify’s web app also provides users with the possibility to use a dark theme. In their case, it helps to highlight the photographs of artists, the cover art, and navigation buttons. Moreover, dark UI adds some simplicity, which is also appreciated by users.

08 eBoox

eBoox is an amazing web app for all the book lovers. It enables users to switch the style and choose a dark UI to improve readability and reduce stress in the eyes while reading at nighttime. 

Spotify_eBoox_Ester_Digital
from eBoox app | from Spotify app

09 Austin Eastciders

Here you can see a beautiful dark UI website for all cider lovers. Their color scheme is truly astonishing and creates an atmosphere of serenity and satisfaction. Even though it’s a dark theme, there is nothing gloomy about this website — thanks to the color choice, visitors feel more than welcome on this web page. 

Austin_Eastciders_Ester_Digital
from www.austineastciders.com

10 A2B

A2B is a company that’s selling electric bikes. The choice of dark UI in their case is frankly perfect: it leads users’ attention right to the visual piece of content that shows their product and highlights the menu.

A2B_Ester_Digital
from www.wearea2b.com

On a final note

When choosing between dark and light UI, you need to take into account the purpose of your digital product and its target audience. If you decide that dark UI is the right choice for you, don’t forget to ensure it also fits your brand and consider all the dark UI essentials.

In this article, we revealed a few useful tips and practices and provided you with vivid examples of dark UI. We know, it’s not that easy to design a truly astonishing dark theme, however, we hope the information above will be a little help to you. In case you have any questions, don’t hesitate to contact our team — we’ll answer you in no time.

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