How to Design the Best Footer: Winning Formula & Top Examples

7 Minutes time to read
Footer_Ester_Digital

With the fierce competition on the Internet, modern websites from various fields and of different purposes are constantly looking for ways to become the most recognizable and unique. To achieve this, it is crucial to thoroughly study each detail of the website so that the visitors want to come back again.

Many companies believe that the users will stop their journey on the website not reaching the bottom of the page. However, this idea is wrong since not finding the required information in the header (and it’s simply impossible to place everything there), the visitors will scroll down the page to see this information there, in the so-called footer of the website.

In this article, we’ll discover the essence of this element, the secrets of creating a stylish and multifunctional footer, and inspirational examples of its design.

What is a website footer

The footer is a visual element located at the bottom of the page. As a rule, one footer is created for all pages of the website – that’s why it usually contains general information about the company, goods, and services. It also may include links to various resources, icons of social media networks, a subscription form, and some other important information. 

Moreover, the footer (just like its opposite – the header) helps to link pages with each other, thus naturally increasing user engagement (and the website conversion).

This is not the element that is ignored or disregarded by users. On the contrary, a well-designed footer helps to get sales to another level. Having reached this element, the visitor has an opportunity to go to the order page, contact a manager, find a convenient route to the office, and many more other things.

Once the meaning of the footer is revealed, it’s high time to study the importance of its design.

Why footer design matters

Certainly, the website footer gets less attention than the header, but it is still used by visitors. There are two main purposes of utilizing it: users couldn’t find the information in the header and the footer serves as a way to get this data or users deliberately scroll down to see what they can find there. Not convinced yet? Let’s see other points that will strengthen the importance of a footer in your eyes.

  • Footers mean better navigation

Users who scrolled down the page had probably failed to find the information they were looking for. Therefore, placing the links to the main sections of the resource in the footer will make it easier for the visitors to find the data they need and will extend the time of using the website.

  • Website footers communicate relevant information

Footer may contain any information that is of interest to the visitor: from general information about the company and its products to contact information and links to social media networks. The main thing is to catch the attention and convey the main message of the company to the users.

  • Footers give a final call to action and help in winning leads

Footer reminds the visitor that the content of the website is not limited to this page. This may push users to take further actions: fill out the contact form, subscribe to the service provided, or sign up on the website. All these actions influence the overall website conversion and the right design of the footer helps to turn website visitors into customers. The main thing is to determine the area of interest of the target audience and to provide them with it.

  • Footers can boost search engine optimization

Footer is a great place to locate keywords and links with the promoted page requests to increase the search engine relevance of the website. However, the number of key entries should not be overused, therefore, several keys will be enough to make the content harmonious and effective.

  • Keep users engaged

Footer keeps the attention of the website visitor till the end. It may be perceived as the last chance for the company to provide users with valuable information and to win their hearts. And to make it work well, companies just need to properly design the lower part of the website.

  • Useful information

All useful information that doesn’t fit in the menu or doesn’t suit its specifics can be placed in the footer. Here companies may give some legal information to the users, provide a list of sponsors and partners, and some other data that will be considered helpful by visitors. Such information will definitely not be overlooked.

The provided above list of reasons shows why the website footer is considered to be a powerful element that requires the same amount of time and effort as any other element.

Some companies think that their website doesn’t need any footer at all, but it may lead to some negative consequences. Remember one of our previous articles about the contact us page? Let us remind you that in some cases, the contact information is expected to be found by users in the footer. What will happen if they don’t? They will probably get puzzled or frustrated. And we don’t want that to happen, right?

The case with the contact details is just an example that shows that the footer design and its creation should not be neglected. Therefore, let’s take a look at other things that can go in footers to make the website design convenient and attractive.

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Best practices for website footer design

  • Follow the eye patterns of your users

Before creating and designing a footer, companies are advised to study the characteristics of the information perception of their target audience (for example, in some countries people read from left to right, and vice versa). This needs to be done in order to determine where to place the most important information in the footer so that the users will be able to notice it immediately.

  • Navigation

A footer with an impeccable navigation system will become a savior for users who got lost on the website. That means that they have looked for the information of their interest everywhere and now they don’t know what to do next. The correctly placed links to the main sections or to the most popular pages may help visitors to find their way out. It is also required to place navigation in the footer when it comes to websites with long pages.

  • Personality and brand

Highlighting the personality and brand makes the website more reliable and contributes to the success of the business. Companies may use photos, videos, and short texts to tell some story about themselves. Here they should think outside the box and show some creativity to become memorable as well as unforgettable.

  • Social icons

The bottom of the page is a great location to place the social media icons. Traditionally, they are placed in this part of the page to keep the user’s attention on the website, thus preventing them from leaving it faster. Therefore, if users are interested in joining communities in social networks, they habitually go down to find the icons there. Moreover, the presence of these icons will lead to obtaining more followers there, consequently, more potential customers.

  • Call-to-action

A simple yet catchy call-to-action, combined with a contact form (for instance) and placed in the footer will help companies to increase the conversion rate of their websites. Such calls should be clear and understandable so that the users do not get confused about what to do and how to do the action that is suggested to them.

  • Search engine optimization

The text at the bottom of the website can be found on every page. That’s why this is a good place to add keywords or key phrases. However, there has been an overuse of footer text for SEO purposes over the past years, and now search engines strictly monitor such cases. Therefore, using the words or phrases just once or twice in the form of a text (not a link) will be enough.

  • Copyright

Copyright is an essential element that should be presented on each website. In most cases, it is located in the footer and it shows that the information provided is unique and protected by the law. This sign will not prevent the website from copying and utilizing the information by third parties, nevertheless, it will warn them about the consequences and responsibility they will bear for this.

  • Contact

As a rule, a whole section of the website is devoted to company contacts, the link to which is placed in the header. But in order to make it easier for the users to manage the website and not to force them to go up, it’s advisable to place contact information in the footer. It may contain phone numbers and emails of the company. Furthermore, making each link interactive will allow users to dial or send emails with just a single click.

  • Press

If companies are somehow connected with the mass media sphere or if they want to add the link for the press (just in case), then it’s useless to place it in the header or the main menu since not every visitor (or not every fifth, by the way) is a journalist. Therefore, the footer will be a good place to put such information there.

  • Privacy policy

Frequently, information about the privacy policy is placed in the footer of the website. Here, the details on how the data of the customers is collected, stored, and can be used should be indicated. For some websites, posting the privacy policy is obligatory according to the relevant laws.

  • Sitemap

The sitemap is another important element to be included in the footer as long as users often open it to immediately see what they can find on this particular website. By utilizing the sitemap, the process becomes much faster than going through all the sections in the pursuit of the information required. Moreover, the sitemap helps search engines better understand the structure of the website along with its content.

  • Address and link to the map

This navigation element enhances the user experience for those who want to know the exact location of the company or to find the closest store of the brand. Furthermore, the provision of the users with the physical location of the office indirectly and subconsciously increases the level of trust and loyalty of the target audience.

  • Email signup

The website footer has become a very common place for visitors to register. This method saves time since the users do not have to go to another page and fill out many fields in endless questionnaires. The only thing they are required to do in order to sign up or to subscribe to the website is to enter their email address.

  • Login

Not every website visitor is its customer. There are also business partners, employees, and affiliates that may be interested in logging in. If these people have a personal account on the website, then the footer is a great place to add this function. Moreover, we shouldn’t forget about the regular website users who have already registered and may want to look through the main page before going to their profile.

  • Website search tool

When it comes to online stores or large portals, it is more than logical to put the search form at the top of the website (header) in the most noticeable place. However, for some websites, this function is not so crucial – that’s why it may be added to the footer. But here, companies should be careful and make sure that the search bar is prominent since not every user will be aware of such a possible location of this tool.

  • Images and mini-gallery

If there is a need to decorate the footer, then the companies may add an image there. It can be just a logo or an illustration to bring some visual impact. Nevertheless, if the company considers that one image is not enough, then a mini-gallery may also be included in the footer. They just need to be cautious in order not to overwhelm such tiny space with too many elements.

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  • Company mission and values

The footer is a good place to summarize the mission, main goals, and values of the company. In most cases, users just quickly look through the text of the company not delving into facts or details, so a little summary with only main points included in the footer will be helpful and get more chances to be explored by visitors.

  • Awards and certifications

Any information about the certificates, awards, and achievements of the company will become solid and powerful proof of the professionalism and quality of the services provided, thus increasing the loyalty of users in the company. That’s why it’s essential to share your accomplishments with the website visitors. And the footer is the most suitable place for that.

  • Association memberships

Placing the logos of various well-known brands and honorable associations with which the company cooperates contributes to an increase in attractiveness and raises greater confidence in the company in the eyes of the customers. And where is it better to place if not in the footer – the last point of interaction with the visitors.

  • Testimonials

The provision of feedback from satisfied customers is another opportunity for the companies to get new clients and to demonstrate their strong sides. Moreover, there can also be a feedback form so that the users will be able to leave their own message about their experience. We consider the website footer to be the most appropriate location as long as making a separate page for that or placing it in the header seems to be just a waste of precious space.

  • Latest articles

If the company has a blog that serves to draw some additional attention from the users, then the information about the latest articles may be shown at the bottom of the page. However, this is applicable just in cases when the blog is not a central tool of the website and will be of interest only for some part of the target audience of the company.

  • Upcoming events

If the company arranges various events and wants their customers to become a part of them, then the footer is pretty suitable for that purpose. Moreover, placing such information at the bottom of the page will serve as an extra tool for attracting new visitors and thus promoting the company itself.

The list of things to be included in the website footer is not exhaustive and companies may add some more elements, such as the welcome message in the form of a small video or an audio file with the jingle of the company. Anyway, it’s up to each business to choose what tools and things they need according to their needs and goals. The main thing is to make sure that the footer is not overloaded with unnecessary and unstructured information or elements.

As long as the practical ideas for designing the website footer are discovered, let’s take a look at some other points that may inspire and help companies to stand out from the rest.

More footer design ideas

  • Minimalist approach

One of the main trends in modern website design is simplicity and conciseness. It has been long proved that it’s not necessary to fill all the space of the footer since it doesn’t serve as an indicator of its informativeness. Therefore, the footer of most websites today is rather minimalist.

  • No footer at all

We’re aware of how important and helpful the website footer is, however, in some cases companies can give up this element. But it makes sense only when the page is endless, so it literally has no bottom. This is mostly done by companies when they want to show their creativity and non-standard approach to the design. 

  • Sticky footer

This type of website footer will be of help if companies want the most relevant information to be always in front of the eyes of the visitors. Another case is when the website has endless pages but they still have something important to show. Anyway, the best footer to be made sticky should not be of a huge size since it will steal a big part of the page.

  • Unconventional footer shape and size

Just like everything in the design, the shape of the footer doesn’t have any strict rules, therefore, it may be of various shapes and sizes. The only limit is your imagination. If you know how to get rid of a standard rectangular footer of a small size – just do it.

  • Categorized information

Categorizing the information provided in the website footer will be also of much help since it gives users an opportunity to promptly and easily find the information desired without the need of scanning the whole block. Companies should always remember that everything that may save time is valuable.

  • Advertised special offers

When the companies have special offers, sales, or discounts then reminding visitors about them in the footer will be worth it since it may force customers to stay and make a purchase. It’s also applicable when it comes to displaying special products or bestsellers. Why not show them? Maybe someone else will also want to buy them.

  • Simple yet consistent design and style

Companies should remember that the footer is not an external element, therefore, its design should be consistent with the overall style and design of the website. Here companies can apply a gradient or reversed color schemes (for example) or just continue with the style utilized on the rest of the pages.

  • Effective typography

In order not to confuse the website visitors with the texts or links provided in the footer, companies should apply well-readable fonts and take care of the spacing so that the information blocks don’t merge. Moreover, it’s strongly recommended not to use fonts that blend into the background as long as users will simply not be able to see what’s written there.

  • Easy way to return to the top

For the convenience of users, it’s advisable to add an up arrow to the website footer. With its help, visitors do not have to manually scroll the page up to get to the top of it. Traditionally, users expect to see this element on the right or left side of the page.

  • Fun visuals and animation

Animated elements are always eye-catchy. They also add some emotional and positive energy to the footer. And what could be better than when the visitors leave the website with a smile on their faces? Probably, nothing. Furthermore, the chances that they will remember the company for a long time and will come back soon significantly increase.

The elements provided may also be applied to the website footer. However, it’s impractical to place all of them as this will overload the footer, which means that companies can forget about its attractiveness and convenience. And we don’t want that to happen, right? Therefore, companies should choose exactly those elements that will be useful specifically for their website.

We are convinced that you have many ideas on how to make an amazing website footer. Nevertheless, let us help you a little bit. Right now we want to look through the steps of creating a truly efficient footer so that you’ll be able to check whether there’s anything you’ve missed out on.

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Steps to create a good footer

– Decide on the basics

Regarding the goals and the structure of the website, the first thing companies should do is to determine where the footer is required to be placed (will it be sticky or a standard one?) and of what size and shape it should be. Moreover, since most frequently the websites are visited via mobile devices, the case with its adaptability should also be taken into account.

– Design the footer layout

Once the matter with the footer location and size is no longer under question, it’s high time to decide on the way the information will be presented. Here we talk about categorization and a hierarchy of the data that incorporate the website footer. There’s no need to remind that the footer should be informative yet well-structured.

– Enhance it with custom elements

Now it’s time to add various elements such as icons of social networks, maps, CTA buttons, etc., and to work with the design itself (colors, fonts, and visuals). Don’t forget that everything should remain organized and convenient as well as compatible with the website ecosystem.

The process described above will ensure that the website footer is created in a way that corresponds to the needs of the company and will help it to become successful as well as prosperous since each element is of importance, you know.

As long as the theoretical part may be considered clear, we would like to show you bright website footer examples that diverse companies apply to their websites. Furthermore, we decided to make it in the form of some kind of design comparison between huge brands and their competitors. Maybe you’ll find something that suits you (who knows, right?).

20 best website footer design examples

01 Visa

The website footer of Visa seems to be well-structured as long as every piece of information is placed in a certain category that is given a relevant name. This allows users to easily navigate through the website according to their needs and goals. The drop-and-down menu enables visitors to choose their country (consequently, the language) which is also pretty useful. Furthermore, the footer design is fully consistent with the website in general.

Visa_footer_Ester_Digital

02 Mastercard

In comparison with the previous example, the footer here is somehow divided into two parts. The left part of the footer of the Mastercard website contains a warm phrase offering help with the following links to various useful sections. Among other things, on the right side, users can see the sound icon after clicking on which the audio file turns on and we can hear a pleasant melody that makes customers feel relaxed. This function is not obligatory and can be disabled at any moment.

Mastercard_footer_Ester_Digital

03 Disney

The information in the footer of Disney is presented in the form of lines and, as we can observe, they are distinguished by fonts (the second line that contains legal data is written in a bold one). Moreover, the footer here is used as a place for advertising and demonstrating their new product (credit cards) which is a good marketing move. The copyright symbol lacks any dates, however, they specify that everything produced by this company is under protection.

Disney_footer_Ester_Digital

04 Pixar

In comparison with its cartoon counterpart, the footer of the Pixar website is made in a pretty minimalist way. Here at the top of the footer, users can find the icons of social media networks where they are presented and links to some legal information. Moreover, in the copyright section, they indicated two dates: the year of founding the company and a current one, which means that all the products made within this period are protected.

Pixar_footer_Ester_Digital

05 Marvel

The design of the Marvel footer is fully consistent with the overall website. On the left, there are links to the information about the company and other important sections. On the right, we can find the icons of their social networks. And just between these two blocks, there is the advertisement of their special offers accompanied by the CTA button which is a bit above.

Marvel_footer_Ester_Digital

06 DC

The information provided in the footer of DC is displayed in the form of columns which makes the process of finding the information of one’s interest fast and simple. The CTA button of signing up can’t be disregarded since it’s really big and prominent. The same goes for the social media section as long as it’s highlighted by the application of bright blue color.

DC_footer_Ester_Digital

07 The Guardian

The footer of the Guardian is made in the form of a table. At the top of the footer, visitors can see the section with topics among which they can easily pick one and go to the page with relevant articles. If we look to the right, we can see an up arrow that allows readers to quickly go back to the top of the page. The left part, in its turn, offers readers an opportunity to sign up by entering the e-mail. Moreover, the right part has a CTA for supporting this British newspaper.

Guardian_footer_Ester_Digital

08 The New York Times

Just like its British counterpart, the New York Times offers its readers the section with topics, however, the lists provided here also have subsections. It may be perceived either as an information overload or as a provision of more convenient navigation across the material. The left part is primarily devoted to the subscription options, while the rest of the information can be found at the very bottom of the footer.

NY_Times_footer_Ester_Digital

09 HBO

Just like its header, the HBO footer is pretty minimalist, and the first thing that we see is the prominent blue icons that invite users to follow them on social networks. The information is represented hierarchically: the first line is focused on the company itself, the third line is more about legal issues. The second line deserves to be analyzed separately since, besides the copyright information, there’s the notification of adult content. And that is a great thing to be mentioned.

HBO_footer_Ester_Digital

10 ABC

The approach of ABC to the footer design is rather different. The information here is divided into columns and categories and the section with media networks is represented in the form of their names (not icons). The right column that denotes legal data contains rather specific types of information that should be read and accepted by the website visitors. And this shows their serious attitude towards the content and the things they do in general.

ABC_footer_Ester_Digital

11 Coca-Cola

For better user convenience, the information on the Coca-Cola website footer is presented in the form of sections. Here we can find not only contact and legal information but also their special offers along with links to their mobile application. The right part contains a minimalist form of signing up and the statement about the website protection which convinces visitors of the safety of the personal data provided by them.

Coca_cola_footer_Ester_Digital

12 Pepsi

Compared to its red-and-white competitor, the footer of Pepsi seems to be pretty laconic and brief with no subsections or big lists of links. The footer design here is made according to the overall website (application of blue and white brand colors) including the company logo. The CTA of the subscription is accompanied by the social media icons and images that are right above the footer itself.

Pepsi_footer_Ester_Digital

13 McDonald’s

The information in the footer of McDonald’s is presented in a super detailed way. Here each link is placed in the corresponding column which makes the navigation process extremely easy and convenient. In the middle of the footer, users can observe icons of social networks and buttons for downloading their mobile application. When it comes to legal information, then the copyright and privacy policy (with the mark “updated”) along with other aspects, such as cookie settings, for example, can be found at the bottom of the footer.

 

McDonalds_footer_Ester_Digital

14 Burger King

The footer of Burger King, another fast-food representative, is made following the overall design and it also provides rather exhaustive (however, not that detailed) information that may be of interest to the visitors. The section with the social media icons and probably the most popular aspects is separated from the rest of the footer. Moreover, the copyright specifies the current date which also shows that the company cares about the protection of its rights.

Burger_King_footer_Ester_Digital

15 Reebok

Besides the standard elements, the website footer of Reebok contains many other sections such as those in which they display their bestsellers, products of their franchisees, discount programs, and others. The lowest part of the footer is devoted to the most popular aspects that are frequently looked for by the customers. In addition, on the right part, there’s the CTA button after clicking on which the visitors are asked to give their fair feedback, which indicates that the company is interested in its further growth and development.  

Reebok_footer_Ester_Digital

16 Nike

The website footer of Nike (is it bold of us to place it right after Reebok?) is presented in two parts on white and black backgrounds. First of all, we should mention that these colors are their brand ones (as well as logo) and that makes the footer an amazing reflection of it. The white part contains the links to their most popular products, while the black one is devoted to the provision of helpful information along with the icons of social networks. At the bottom of the page, users can also choose their location (as well as a language).

Nike_footer_Ester_Digital

17 Dunkin’ Donuts

The website footer of Dunkin’ Donuts is presented in the form of levels. The first level contains a map with the help of which users can easily find the nearest cafe of this brand. The second one offers links to different fields of interest: from press to sitemap along with the social media icons. The next level is devoted to showing their business partners, while the last one provides users with some information concerning the privacy policy of the company and the copyright.

Dunkin_Donuts_footer_Ester_Digital

18 Starbucks

Compared to its above-mentioned counterpart, Starbucks has a pretty big scope of information provided in the footer. Most of the space is given to the links connected to the company and its work: from career opportunities and data related to the partnership to sections about their social impact and terms of delivery. Right below the icons of social networks, visitors can find a point that denotes submitting new ideas from the side of the customers that immediately evokes the feeling of involvement and importance.

Starbucks_footer_Ester_Digital

19 Energizer

The footer of Energizer looks like a natural continuation of the website within its design. This is evidenced not only by the application of its brand colors but also by utilizing the image of the logo along with the symbol of the company – the pink bunny. Basic information is presented in columns and the most frequent queries are listed below. At the very bottom of the page, users can familiarize themselves with the copyright and the usage of cookies by the website.

Energizer_footer_Ester_Digital

20 Duracell

Just like its energetic buddy, Duracell made the footer of its website quite informative and helpful. However, here users can also find the links to social networks to which the company invites its customers to follow them. The data is categorized in order to provide greater comfort for users. Moreover, in the lowest part of the footer, which by the way is designed in the form of company-branded batteries, customers can discover the language selection function.

Duracell_footer_Ester_Digital

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As you can see, there isn’t just one strict template of an effective footer design. That’s why it’s mostly about the level of creativity the company is capable of. These brands are united by one more point, which is the fact that they use the space allocated for the footer quite wisely, not striving to fill it all. Anyway, the biggest task for any footer is to make it useful as well as convenient to the customers.

On a final note

The process of creating and designing the website footer requires a deep and thorough analysis of the target audience along with the needs and goals of the company, and the ways they may be achieved. In this article, we together revealed the essence of this element as well as the reasons for its importance.

We hope that the information provided was enough to implement it into reality. Moreover, the examples of website footers were intended to motivate and inspire you, and to show how differently by appearance but equally by efficiency this element can work.

Nevertheless, if the information in this article seems to be not enough or too complex, don’t hesitate to contact our company. We’re always here for you.

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