Digital marketing is the king. Being part of it, referral marketing is earning more and more popularity, making dozens of companies turn to it to strengthen their positions. The businesses are using the help of customer referrals to leverage their performance. Such an approach is a reasoned and smart business position. Most of the websites...

In our previous articles, we have discussed what the brand is and how to develop it. In this article, we aim to delve deeper into brand-building by sharing relevant insights on brand storytelling. It is no longer enough to focus solely on the quality and quantity of a product or service to achieve success. It...

In one of our previous posts, we discussed the meaning of brand, its various types, and its significance for business. As a customer-centric company, we understand the value of providing our readers with all the relevant information they need, so they don’t have to go through the trouble of searching our website or leaving angry...

Have you ever wondered about the sheer number of businesses present in the marketplace today? As of 2022, there were 33.2 million small businesses in the U.S., composing 99.9 percent of all American businesses – a staggering figure indeed! And what to expect in 2023? The abundance of similar offers in the market means that...

    With new brands emerging every day, customers can be confused by the sheer number of undistinguishable companies that the market is overflooded with. How can companies make themselves known and instantly recognizable? What can serve as a visual statement for their brand values? A logo is an answer. Imagining a brand without a...

Every design team strives to create a unique and visually appealing product. However, the longer you work on a project and the more invested you become, the easier it is to lose sight of the big picture and miss crucial details. Designing a product without a clearly defined mission can result in a lack of...