In a world increasingly dominated by technology, it’s becoming more critical than ever to ensure we don’t forget the human element. Lack of “joined-up thinking” is a prevalent problem today, where people and systems fail to communicate effectively, leading to poor outcomes. Whether it’s an online utility bill system or automated call centers, it’s essential...
Who are you: I’m Ira Baranova, a visual designer who’s stuck way too deep in custom illustration. Your current job: Visual designer & head of UI/UX team at Ester Digital. In which city are you located? There are three cities in my life: Tallinn (where I’m currently based), Lviv and Odesa. A word to define what kind...
Too much choice limits decision making. Give people what they need not what you think they want. Assuming all other things are equal The art of doing good business is being a good middleman: Can it be put any simpler? The upflow and the downflow, demand and supply, whichever way you look at it, this...
Luxury is a concept that is highly subjective and varies depending on a multitude of factors, such as class, education, culture, and nationality. This poses a challenge for brand identity agencies tasked with creating a luxury brand and designing a logo that will appeal to their target audience. In this article, we will explore the different ways...
Undoubtedly, localness is praiseworthy. This is generally accepted. In a world plagued by air miles, far-flung travel at the drop of a hat, climate change, food additives, and strawberries in January, the worries of the world at large have a panacea. Instead of globalism, there is localism. With healthy food grown locally, a sense of...
Mass obsession with perfection. How can we define this? Is it doing a great job or is it looking great? And is there a link between these two and the apparent reaction of brutalism, glitch and pixel art? Company Mission Statements still exist in one form or another. They were in great vogue 20 years...
