What is WooCommerce and How to Use It

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With custom WordPress development taking over the digital world so fast, it was just a matter of time before it reached out to e-commerce websites. However, it became evident that even such an easy-to-use and accessible platform like WordPress needed to be altered to fit the e-commerce design requirements.

It led to the creation of WooCommerce – a plugin that serves as an e-commerce solution and helps to build an online store on WordPress. It already gained massive popularity due to its user-friendliness and simplicity.

But how exactly does it work? Do you need a professional team to integrate it, or can you do it yourself? What are the benefits of using WooCommerce in the long run? Read our new article on WooCommerce to learn more about it.

What is WooCommerce

Figures show that it takes up approximately 24% of the top million online stores’ usage. Ignoring that staggering number would be unreasonable, so let’s explore this topic in more detail.

WooCommerce is an open-source WordPress plugin that facilitates and supervises the process of creating e-commerce websites. It uses WordPress as a foundation and builds up a selling platform on that. It allows you to sell and buy products or services, streamline the payment process, and provide maximum security and ease of use. 

It has lots of in-built functions, and it allows you to integrate plugins, themes, and features of your choice – in fact, more than 1,000 of them. It is an easily customizable tool with no limitations when it comes to the scope of content or number of images.

Everything you might need from an e-commerce store is there: an accessible checkout mechanism, excellent navigation (with tags and categories), customer feedback, various shipping and payment options, and many more. It can work with both physical and digital products which greatly diversifies its usage.

WooCommerce is also great for SEO purposes, as it’s based on WordPress, which makes it a valuable assistant in a marketing strategy. Its unparalleled flexibility and adaptability to specific business needs make it stand out among similar e-commerce platforms. We can learn more about it by taking a brief look at how WooCommerce was created.

WooCommerce history

WooCommerce is not a brand-new creation. Originally it was developed by the WooThemes team. WooThemes is a WordPress theme company created by Mark Forrester, Adii Pienaar, and Magnus Jepson. They hired Mike Jolley and James Koster who were working on another e-commerce web tool called Jigoshop at the time, and WooCommerce finally came out in 2011. 

Within the first three years of its existence, it got over 4 million downloads. In 2015, Automaticc, a company behind WordPress, acquired WooCommerce and WooThemes, and from now on serves as a primary developer of both solutions.

Since its creation, WooCommerce has become the industry leader, moving the rest of e-commerce platforms far back. Its extensive library includes more than 1,300+ WooCommerce themes on ThemeForest, and its ability to integrate various plugins and extensions makes it one of the most flexible e-commerce tools.

WooCommerce: market share & competitors

Of course, WooCommerce is not the only e-commerce solution. There are several equally impressive tools that are also popular among website owners. They include:

  • Magento
  • Shopify
  • WixStores
  • Squarespace Online Stores
  • Ecwid
  • 100sklepow
  • Amazon
  • Weebly eCommerce

There are many more (586 overall), but these solutions take up most of the market share of the e-commerce platforms. There are slight variations depending on regions, methods of counting, and data platforms themselves. 

For example, Statista claims that the worldwide leader of e-commerce builders is Squarespace Online Stores with almost 23.51%, with WooCommerce being the second one with 23.43%. BuiltWith website offers another number: out of all e-commerce technologies, the most used one is WooCommerce Checkout with 28% of the market share. As you can see, you should take any number with a grain of salt. We’re going to use the information provided by Datanyze because it gives exact numbers of the companies using the solution and is constantly updated.

Despite the differences in statistics, you can see that WooCommerce is the top e-commerce solution in the world that surpasses its competitors in most rankings.


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Why is WooCommerce so popular

Why does WooCommerce take up such a large portion of all online stores? With tons of other e-commerce software, tools and plugins, there shouldn’t be such an overlap in popularity. What makes WooCommerce unique?

WooCommerce offers an incredible variety of benefits – more on that later – but its popularity greatly owes to the fact that it’s based on WordPress. It’s free and super easy to grasp. People trust WordPress, know that it’s secure, user-friendly, and provides an excellent opportunity to combine a commercial facet of the business with a creative one. You can easily integrate any kind of content and not worry about technicalities, employing adjustable extensions and integrations and customizing everything to your liking.

Building a secure and flexible e-commerce website has never been easier than now, and WooCommerce plays a huge role in that. Still not convinced? Check out a thorough explanation of why WooCommerce rocks.

WooCommerce benefits

There are countless reasons why WooCommerce is so amazing to use but let’s opt for 15 main benefits.

01 Cost-free

One of the main things that distinguishes WooCommerce from other e-commerce building platforms is that it’s completely free to download and set up. Sure, there will be some expenses you have to pay for if you want more customization or additional features, but all in all, it’s a perfect solution if your team is technologically savvy and you’re on a budget. Bear in mind that some extensions and themes and features are paid but you can always experiment with the free ones to see what you like and need before spending money.

02 Easy to configure

Some might think that an e-commerce platform is extremely complex to master but not WooCommerce: you can install it like any other plugin or a program from the WordPress plugin directory. Of course, since it’s not a hosted platform, it requires some time and knowledge to pick up and deal with, for example, hosting and security issues. However, with so many guides and extra features, it wouldn’t be a problem.

03 Feature-rich

WooCommerce has lots of valuable features at its disposal. You can use its components to sell any product or service, add tags, filters, and categories, include customer reviews and other social proofs, employ various payment methods, as well as manage orders and even taxes. WooCommerce is also great for marketing and SEO purposes as it has lots of plugins that take care of it for you.

04 Flexible

What does it mean for an e-commerce website builder to be regarded as flexible? First of all, it’s the ability to sell anything – a physical product, digital solution, a subscription, or anything else you can think of. WooCommerce can do that easily – with the help of multiple extensions and add-ons. It’s also an incredibly scalable and customizable platform – you can devise your own style and come up with a website that fits your particular needs by combining different WooCommerce plugins, extensions, and features. In the end, you get a unique and exclusive web solution that is equally treasured by you and your customers.

05 Simple checkout process

It’s hard to imagine an e-commerce website without having a cart and a checkout, and WooCommerce offers exceptional customer service for this stage as well. It’s important to make the process as smooth and fault-free as possible so that there wouldn’t be any UX issues that urge customers to leave the website. WooCommerce allows website owners to add several payment options, develop a register-free checkout, provide the maximum level of security, and direct the users from one stage to the next without them wondering how to get there themselves.

06 Product options

When customers access an e-commerce website, they need the most comprehensive details about the product they’re seeking. It does not only include the text description, but also images, photos, videos, and sometimes even VR/AR to see how the product functions in real-time. They might also need powerful filtering tools. WooCommerce provides an unlimited number of product listings, categories, and types to add, as well as an inventory management tool to control the stock.

07 Shipping options

As with a checkout, shipping management is also integral for most e-commerce websites. Quick and safe shipping rapidly increases customer satisfaction and improves your reputation overall. WooCommerce provides a range of options for shipping: you can add such features as international or flat rate shipping, an opportunity to pick up the product locally, tracking the package, or combine various extensions to tailor-make your own shipping method.

08 WordPress-based interface

With WooCommerce being a WordPress plugin, it receives a great deal of attention due to users’ familiarity with WordPress – which powers almost 40% of the internet. Familiarity with the interface and shorthand with the solution creates a more trustworthy image of you even before the users get acquainted with the plugin itself. This closeness saves users a lot of time and effort and allows them to focus on getting the most out of WooCommerce.

09 Customization

As we’ve mentioned numerous times already, WooCommerce helps to create unique and one-of-a-kind websites due to its flexibility and exceptional customization possibilities. With so many ready-to-use themes, WooCommerce can already be regarded as an exceptional tool, but it goes even further by making each one of them customizable. For instance, you can pick a theme and alter the code changing all the visual properties and features to your own liking. That makes creating two similar WooCommerce-powered websites almost impossible.

10 Efficiency

Some clients make the mistake of thinking that if they want something really good and authoritative, they have to pay for it. Sure, there are lots of great e-commerce builders out there that come with a high price, but WooCommerce doesn’t fall behind despite its cost-free nature. WooCommerce has myriads of features and tools, provides maximum security, and supports the creation of complex and highly professional websites. Its ever-growing popularity proves that it’s a tool that’s trusted by millions, meaning it’s fully capable of turning everyone’s business dreams into reality.

11 Statistics

Data tracking is sometimes overlooked by website owners and might seem like a low-priority issue. However, it’s a powerful tool for developing or changing a marketing strategy, thus increasing revenue. WooCommerce provides an opportunity for the clients to track the analytics on the website’s performance, create and view graphs, charts, and visually-supported datasheets on basically any info you might need (product types, shipping methods, costs, total sales, customer research, and many more).

12 Potential

Echoing the point about WooCommerce’s excellent flexibility and versatility, it’s important to note that it also provides a safe space to expand the website. Every business grows or changes, and a corporate website should reflect that. With WooCommerce, you can easily introduce new sections, tools, management systems, filters, extensions, and plugins without worrying about decreasing the quality of user experience or dropping down some of the crucial performance indicators.

13 Variety of themes

WooCommerce themes are getting a bit overadvertised at this point but hear us out: it’s one of the most fundamental reasons for WooCommerce popularity and excellent reputation. There are hundreds and thousands of themes with different functionalities and styles that can totally change the look and feel of any digital platform. It’s an extremely powerful tool simply through the sheer volume of its outreach and variations but also due to a massive room for creativity and artistic freedom it allows to have.

14 Plugins

While themes are mainly responsible for the visual part of a WooCommerce-based website, plugins (extensions) offer solutions for technical needs or issues. There are almost 1,000 plugins out there, each serving its specific purpose. The choice is based solely on your requirements, expectations, and possibilities since some of the plugins are not free and some won’t be as customizable as you might like. However, e-commerce websites usually have similar design requirements, so finding an option that can fit both your demands and budget won’t be that difficult.

15 Support system

WooCommerce team assists in your e-commerce journey all the way: from product installation to configuration and bug fixing. It helps to set up plugins and extensions, providing an immense documentation library and extensive FAQs sections. You are more than free to indulge yourself with customization but WooCommerce support does not cover it. However, it has more than 50 languages including regional versions, such as 5 Spanish forms (Costa Rica, Chile, Mexico, Venezuela, and Spain), 3 forms of Portuguese (Angola, Brazil, Portugal), and even Basque and Catalan.

With WooCommerce benefits established, let’s learn more about one of the most vital WooCommerce components we’ve been talking non-stop about – its themes.

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WooCommerce themes

As we’ve mentioned, there are thousands of themes for WooCommerce that you can use for your website. How to pick the one that’s most suitable for your business in such a wide variety? Which one will make the best impression on users when they access your website?

There are few things to keep in mind when choosing your theme:

– if you’re only starting out or have a limited budget, it’s wise to use a free theme to see how it goes and work from there. However, if you’d like your branding to be more distinct and comprehensive, go for a premium. Also, free themes might be too “detectable” – with a lot of startups going for them you might lose some of the originality and exclusivity

– make sure that your theme is mobile-friendly and responsive: it is estimated that over 70% of people have made a purchase at online stores using their mobile devices

– this point can be debated and generally depends on how you visualize your business, but try to go for less “cluttered” and flashy themes. Of course, having bright yellow neon CTAs, abstract images, and custom illustrations is fun, but keep in mind that user experience is the key, and you don’t want to overwhelm users who just try to find a product or a service they need

– make sure that the theme is SEO-friendly – some of them have an in-built SEO optimization that will take care of most of the issues for you

– pick a theme that won’t impede your load performance since slow e-commerce websites don’t get much traffic (and subsequently, revenue) because users grow impatient and leave

What are the great examples of WooCommerce themes? You can check out one of the following:

01 Astra

A theme built specifically for WooCommerce, Astra is one of the most well-known themes out there. It’s extremely flexible and easy to use, includes an infinite scroll, grid layouts, quick view mode, product catalogs and pages, and various checkout and gallery options.


02 Ocean WP

Ocean WP is one of the most customizable themes that allows you to tailor-make anything from sections, page layout, and widgets. It provides a web design team with amazing creative freedom and makes sure that your content is SEO optimized.


03 Divi

Divi positions itself as a theme for everyone – and it shows. Its capabilities are unparalleled: you can employ everything, starting from elaborate code editing, typography alteration, highly customizable visual illustrations and effects, and thorough management tools.


04 Hestia

Another stunning WooCommerce theme, Hestia Pro offers a building experience fully within the customizer. It features pricing and portfolio sections, a slider and a video header for a more enjoyable user experience, and a separate blog page that some e-commerce websites might need to establish their expertise.


05 Shoppe

Shoppe allows an instant demo import, has diverse layout options, employs a drag and drop builder, and has a variety of useful e-commerce features: a wishlist, a gallery slider, a quick look option, and a product share button.


Obviously, this list of WooCommerce themes is not extensive. The beautiful thing about the themes is that they’re not only diverse but also flexible – you can pick one and change it into something completely different, or add features that weren’t there in the first place.

The themes are not the only thing that makes WooCommerce an exceptional website builder. Another crucial element is extensions and how they accelerate the developing process.

WooCommerce extensions

Plugins or extensions are designed to add new capabilities to the website and its design process. They might offer a more nuanced feature, and others can change the entire architecture of the piece – the choice is yours. Mostly, extensions are used to facilitate the payment, checkout, and tracking process, and make the user experience seamless and enjoyable.

One might think: why do I need to add new features, shouldn’t the plugin itself – WooCommerce – be enough? Of course, it can be more than sufficient. But if you need more creative or complex solutions, such as complex tracking services or very specific payment gateways, extensions might save the day.

Except for official WooCommerce plugins, there are also lots of third-party WooCommerce extensions. You can download them at various WooCommerce plugins repositories. One thing to bear in mind is that safety should be the main priority: if such third-party plugins seem sketchy or not safe enough, do not opt for them because they will most certainly compromise your website’s security.

Since WooCommerce is a WordPress plugin itself, you need to have both installed in order to use WooCommerce extensions. To install an official WooCommerce plugin, you need to log in to your WooCommerce account through WordPress. After you pick a plugin from the extensions library, you can download it or buy it if it’s premium. Then you can manage your extension subscriptions and their setting in your WordPress account.

Let’s look at a few examples of the most common WooCommerce extensions:

  1. WooCommerce Bookings: this plugin takes care of everything booking-related and allows users to make time-pressing appointments really fast. There are group bookings, bookings for specific time and duration, and booking reminders for users.
  2. WooCommerce Payment Gateways: it offers a range of payment extensions – from Amazon Pay, Stripe, PayPal, and Square, each of them providing a full online payment experience. You can add several of them to give your clients more options and allow for better payment flexibility, thus improving their user experience.
  3. WooCommerce Checkout Manager: this plugin takes over the whole checkout process by introducing different inbox forms, highlighting colors, field customization, and additional fields that might be needed.
  4. WooCommerce Subscriptions: it helps to sell products that require constant re-payment, for example, annual subscriptions for a gym, weekly services such as seeing a doctor or a therapist, or anything else you can think of.
  5. WooCommerce Shipping: as the name suggests, this extension manages the whole shipping process from allowing users to print their own shipping labels for USPS and DHL to adding and managing packages and tracking information.
  6. WooCommerce Waitlist: with products getting in and out of stock, sometimes it’s hard not to lose conversions on some of them. The plugin sets up a notification system on when products reappear and even edits the waitlist if needed.
  7. WooCommerce Multilingual: if you’re operating internationally, sometimes one language isn’t enough. The problem can be solved with the extension – it translates product descriptions, localizes the pricing and payment gateways, and keeps the same language throughout the whole process of user interaction.

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Setting up a WooCommerce store

So, you’re convinced that you want to build your shiny e-commerce website with the help of WooCommerce. Now what? What do you need to set up a WooCommerce-based website?

Before going into a design process, think again about what kind of products you sell and what target audience will be interested in them. You need to have a clear understanding of your place in the market before you embark on the developing journey.

Secondly, plan out the setup process with security in mind. Most online stores offer credit card payments – will you be able to keep your users’ sensitive information safe? How can you ensure their privacy?

And finally, you have to be consistent – whether it’s a tone of voice, a color scheme, or another branding element. Websites with clunky and changeable design never seem professional and trustworthy.

To get started, you will need to have the following:

  • a domain name – your website’s “address”
  • a web hosting service – storage for your website’s files and content

These two things are prerequisites for any kind of website. In order to set both of these things up, you will need a hosting/domain provider. The most popular one for WooCommerce is Bluehost. While the WooCommerce plugin is free, these services are paid for. But don’t worry – most hosting providers and Bluehost in particular offer discounts, and it wouldn’t be a massive hit on your budget.

Once the hosting and domain name is picked, it’s time to install WordPress. If you’re using Bluehost, you can do it from your hosting account. It’s super easy and quick – just click on “Install WordPress” on your Bluehost user panel.

When you have your blank WordPress website ready under your brand new domain name, it’s time to find the WooCommerce plugin from your WordPress dashboard, get it installed, activate it, and voilà!

Steps to follow

So, you’ve picked the domain/hosting provider, integrated your WooCommerce plugin with your WordPress account, and are ready to translate your business dreams into reality. Let’s go through the steps on how to create a fully functioning and creative WooCommerce website.

Step 1 Pick a suitable theme

One of the most basic stages is picking the right theme for your platform. We have already mentioned what to look for and provided examples of the most popular ones. After you downloaded a theme from a repository, you can upload it through your website’s admin dashboard.

It’s worth reminding that all pages should be WooCommerce integrated because if they’re not, you’ll end up with different layouts and inconsistent design and branding. Consider how you want your website to look and go through every possible page to see how the theme works throughout the whole platform.

Also, don’t forget that a theme must be responsive and compatible with most devices – from a tablet to a PC. Some website owners fall into the trap of thinking that WooCommerce presents itself as mobile-friendly, but in reality, it’s the theme that dictates how the layouts are going to look.

Step 2 Configure basic pages

The standard pages are the ones that most e-commerce websites should have in order to operate. They include Shop (with display modes), Cart, Checkout, My Account and/or a Wishlist, and Registration/Login. These pages are essential to any e-commerce experience. Setting them up jumpstarts your website’s journey.

WooCommerce can create these pages for you automatically, or you can develop them yourself and add WooCommerce properties later through the plugin.

You can also add more specific pages like Privacy Policy, Refund Policy, Shipping Policy, or even custom-make pages using different extensions. Don’t forget that since e-commerce websites deal a lot with payments, locations, addresses, and countries, all these categories have to be checked thoroughly before going live.

Step 3 Configure payment settings

Payments are the backbone of any e-commerce business. Consider how you’re going to work – sell products solely online or in person, because sometimes the choice of payment will depend on it (for example, Cash on Delivery option, Credit/Debit Card, or check payments). Also, think about the location you’re going to operate in – sometimes the choice of gateway heavily depends on geographical position.

WooCommerce has PayPal and Stripe built it, but you can also choose other options – both online and offline. You can add a few so that the customers can choose which one fits them most. You can also add other payment options from extensions and successfully integrate them with your WooCommerce account.

Step 4 Configure shipping options

With payment options in order, you can move on to the shipping settings. Pick a unit of measurement and define the shipping rates and options if you sell physical products. WooCommerce can set a free shipping, flat rate shipping, or a local pick up – all of those options don’t need any additional extensions to integrate. It also chooses your shipping area – a region or countries where you’re planning to allow shipping.

There are also shipping classes that facilitate the selling of products in bulk and provide a nice discount for users when buying several products.

One of the coolest WooCommerce features for US and Canadian customers is the ability to print shipping labels at home which quickens the delivery process greatly.

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Step 5 Add products in WooCommerce

Now it’s time to fill the website with the gist of it – products, photos, descriptions, and everything else that’s going to drive the users crazy. There are 4 main product types that are available:

01 Simple – a product that doesn’t require any variations or price change

02 Variable – perfect for clothing, this type includes variations of colors, sizes, models, etc

03 Grouped – standalone products that are put in groups, for example, offering the “shop the look” option

04  External/affiliate – a product that is purchased via link to another website

The first thing to do when adding products is to include their descriptions and titles. The amount of information you’d like to share at this point depends on your style and approach to business – some shops add as much data as possible, making titles and short descriptions incredibly long, some simply put the “summary” and include extensive details in the later stages. The choice is yours. The best decision is to make the description catchy and flashy rather than long and overwhelming.

Then you choose the product categories. If you want to simplify the process, make a list of your products beforehand and try to break them down into categories – thus, this stage will take the minimum amount of time. In the Product Data section, you can set up the desired price, shipping cost, product dimensions, and other technical details.

Reading about products and their amazing features, but at some point, customers would like to experience them visually. You can add several photos or images to create a gallery so that the product attributes are better seen.

With most of the work done, it’s time to include some additional characteristics of the product that users might need – however, it doesn’t work with the simple product type. If you want to set up different sizes, colors, models, make sure you switch the product to the variable type.

Step 6 Add extra plugins

Even though WooCommerce is fully capable of covering most of the technical requirements of any website owner, sometimes it’s not 100% enough. In that case, you can add different extensions and add-ons that can make your website fit your business needs and make the user experience for your customers as enjoyable as possible. They can transform your website into a truly unique e-commerce platform and provide your visitors with extraordinary possibilities. You can add them from your WooCommerce dashboard or download them from a third-party repository. Just keep in mind that every plugin or extension that you download has to provide maximum security.

How to secure your WooCommerce store

Speaking of security (a nice segue) – it’s indisputable that every website needs to be as secure as possible, but it is an absolute must for e-commerce websites. If you want to build a trusting relationship with the customers who are of the utmost loyalty to you – think about measures to take if you want to keep it that way.

Follow these simple rules to ensure digital safety for you and your customers:

01 Hand over the security issues to the professionals. Don’t store the customer data yourself, and you won’t have any problems leaking it.

02 Use SSL. SSL certificate is obligatory to have for an e-commerce website as it encrypts the data exchange made between the client’s browsers and your server.

03 Backups! They won’t necessarily stop the attacks from happening but they will help to restore the data if it gets lost.

04 Strong and secure passwords – you have no idea how many people disregard this advice and use “11111” passwords. Employ as many different symbols and letters as you can. Also, you can enable two-factor authentication that sends login credentials to the other communication channel of the user’s choice.

05 Update your websites regularly since most product developers fix the security issues regularly with each new version.

06 Сarry out SQL checks. There are all kinds of software, tools, and scanners that can check for vulnerabilities for you.

How to grow your WooCommerce store

There are several ways on how to increase sales on your WooCommerce website. First of all, you can attract new customers and keep growing their number. Secondly, you can urge existing customers to continue to buy from you. Usually, both these methods are applied by business owners because often the methods for attaining both are very similar.

  • Use CRM extensions. Custom Relationship Management streamlines the process of interacting with the customers, collects their data, and allows you to plan out a more precise marketing strategy. WooCommerce has several CRM extensions, the most famous of them being Jetpack CRM.
  • Enable subscriptions.Using subscriptions is a great lead generation tool that can predict the number of operations and cash flow. WooCommerce Subscriptions is a great extension that can help you to manage the whole process through and through.
  • Optimize SEO. An obvious suggestion, but ranking high on search engines is a classic way of getting to the top. Getting on the first search page is a task that needs an experienced and dedicated SEO team, but it’s not impossible.
  • Enhance the user experience. Add live chats, extend your support system, keep the design simple, fun, and intuitive, use social media outlets to communicate with the clients and make it mobile-friendly.
  • Manage analytics. Analytical data helps to spot the “white” areas with problems to fix and see the tendencies in user behavior.
  • Reduce the level of cart abandonment. If you see that users tend to leave the cart without making a purchase, make sure to optimize the checkout process – reduce the number of checkout steps, have trusting shipping and payment partners, enable a one-click checkout option.
  • Provide a suggested product option. This gives an opportunity for the customers to have access to a wider range of products, maybe selecting not only one, but several of them.

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Top 10 WooCommerce stores

01 Bjork Official Store

Bjork’s official store website echoes the style of an eccentric musician – creative, original, yet simple and easy to break down. It features a set of categories – on sale, best sellers, or latest releases, has a tag system, and a super quick and PayPal-supported payment process. Besides CDs and pieces of vinyl, it also sells T-shirts, video boxes, and bags where you can choose different options of the product – from size to type of media (cassette, vinyl, CD).


02 Nalgene

Nalgene is a water-bottle company based in the US. Its website is very detailed, meticulous, and full of colorful photos. You can shop bottles based on the use or type of the product or create a customized one for a special occasion. The website’s design isn’t overly innovative, but it works. With contrasting CTAs, bright images, and extensive info sections, it’s more than capable of grabbing users’ attention.


03 Yubico

Yubico’s website design is minimalist and sleek, reflecting the company’s character: an authentication/security key business. It doesn’t have much color except for CTAs and headings. The user experience is super intuitive and smooth: there’s no way you can get lost or confused. The purchasing process is even simpler: any information you might need – from shipping details to warranty is there.


04 Crack Magazine

Magazine websites can be quite artistic, and the Crack Magazine’s website is no exception. While being an online store is not its chief purpose, it still has exceptional e-commerce properties: from a stunning set of photos and images to the subscription and “supporters” system. The website is tastefully subdued in tune (it’s a classic music magazine pun) with the magazine’s overall style.



Another water-bottle company on this list (staying hydrated is important), LARQ has a more contemporary and straightforward look while being somewhat educational and providing an eco-friendly approach. You’re invited to calculate how much damage you do to nature by using non-reusable plastic bottles. Besides that, the website has all the standard e-commerce components, but this one adds a little extra touch you don’t see very often.


06 Burrow

Burrow sells custom modular furniture and sofa sets. The content on the website is beautifully grouped, ensuring that visitors won’t be disoriented or bombarded with unnecessary or out-of-place info. All the images and photos are clear and vivid, unlike most furniture stock pictures. Besides static photos, there are animations and videos to showcase how the product is to be set up in real life.


07 Natori

Natori is a luxury clothing brand that has been around for a while, but the website is fresh and forward-looking. The elegant style of the brand is reflected in chic and classy web design. There is nothing extreme or intense about it, and the purchasing process is easy and quick.


08 Spearmint Love

Spearmint Love is an infant clothing and accessories brand in the US. Its pastel and calming color palette, a very detailed set of sections – from Sales to Neutrals (s section made specifically for parents who are looking for neutral clothing, a great shortcut), a baby registry (cute, right?), and an afterpay option (something similar to taking a loan) – all this makes the website user-friendly and really fun to use.


09 Jeni’s

Jeni’s was launched in 2002 by ice cream expert Jeni Britton Bauer. What do you picture when you think of ice cream? Colorful, fun, vibrant, a little bit over the top? Jeni’s website design is exactly like that. It has clear-cut navigation, a thorough description of where you can find the shops and how the delivery works, and mouth-watering pictures of ice cream that are too tempting not to try.


10 Molton Brown

Molton Brown is a luxurious British fragrance and beauty brand. It sells pretty much everything personal care-related but does it with style – it’s as if you’re getting into a real boutique when you access the website. This is done with the help of the “no fuss” principle – only high-quality images and animations and nothing extra.


On a final note

Building out an e-commerce website is stressful on its own. You don’t want to miss out on anything because you’re not only presenting information about your products, but also carry out payments, have to take care of the shipping, and security of all the processes that are going on on the website. 

Software and tools can take a bit of that pressure off for you. Take WooCommerce, for example. Its main purpose is to help you to create a powerful, responsive, and complete e-commerce website. Its capabilities are exceptional on their own, but you can always push it up with the help of countless add-ons and extensions. 

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    How to Design a Business Card

    Imagine you are at a business conference, meeting new people and trying to promote your company. What is the quickest way to share your contact information and build lasting interactions with your potential customers? It is certainly a well-designed business card that will reflect who you are and represent your brand.  Of course, you may...

    App_icon_design_ Ester_Digital

    How to Design an App Icon

    Designing an app that no one would pass by isn’t as simple as making it just outstanding and innovative. People love visual stories, so here you should also think about an exclusive name, an appropriate description, and a memorable app icon. If you have been underestimating the latter, we have bad news since icon design...


    How to Design an App in 6 Steps

    Designing an app is always challenging, as it requires a complete understanding of what you can bring to the table. With all efforts made and knowledge implemented, you will withstand the competition to draw your clients’ attention. And only if you keep a close eye on the needs of potential users will you be able...


    What Is a CRM in Real Estate

    As we’ve already established in our earlier article, customer relationship management (or CRM) software is an innovative tool, highly demanded by lots of companies these days. Generally, it allows you to improve client communication and conveniently store data. But what does CRM stand for in real estate? Let’s find it out. What is real estate...