We Design Brands For The Better
Brand identity is a set of values, visual elements, and associations that directly influence the way customers perceive the company and its products. Moreover, to win the hearts and minds of your target audience, it’s crucial to define the tone of your brand voice, which is not a cakewalk and may require some professional assistance. And being a creative brand identity agency, Ester Digital has helped a number of nascent and existing businesses around the globe. Therefore, if you want us to work on your brand identity, our team is at your full disposal.
Brand Identity Design Services
When we create brand identities, we regard them not only as logos and a set of graphics but as a unique portrayal of their character. Thus, with the help of branding, you will have a chance to show who you are or who you want to become. In addition, our professionals will draw up a brand strategy plan that will ensure the success of your business in the long run.
Starting from building a logo and brand messaging to brand positioning and social media branding — all the points vital for your identity design will be covered by our specialists. That is why it doesn’t matter if you require our assistance in one or several of these aspects, as the Ester Digital team is always here for you and is ready to handle them all.
To become prominent in any market, each company should carefully consider employing corporate identity design services. With their help, you will not just get a chance to communicate your mission and goals clearly but also create positive associations of the brand among customers. And that will make a substantial contribution to the business’s prosperity.
Whether you have a personal or a business website, the matter of its aesthetics cannot and should not be disregarded. What is more, it’s impossible to demonstrate your one-of-a-kind nature while employing standard styles. Accordingly, some aid from devoted specialists, such as ourselves, may be required. And our designers will happily lend you a helping hand.
Every brand, as well as the site, is exceptional. And here, it’s not only about the visual side but also the features and functions it possesses. Therefore, with the brand design services we provide, you will get a fully customizable resource, which your clients will definitely appreciate.
How We Work
We start with a product launch plan that includes these steps:
To advance the brand to the storefront, it’s vital to know what is behind. We start by exploring the brand’s purpose, core values, and aims so we can craft a clear brand strategy and rely on it throughout the project.
We believe exceptional brand positioning comes from a deep understanding of the market. That is why we perform thorough research, identifying the target audience and exploring the competition. By recognizing the targets, we can offer the best solution to help the brand bring attention to itself and differentiate itself from others.
Once we have laid the foundation, we move to developing brand identity essential elements. Our talented designers perform custom logo design, create typography and brand color palette. As a part of this process, we also build a brand voice to ensure the authentic brand image.
Our projects always come with style guides so our clients can keep track of future choices. No matter how many digital channels they have, with a straightforward guideline, it’s possible to provide all of them consistently.
Finally, we come up with a ready solution and hand it to the client with all deliverables. With us, you will enjoy long-term solutions rather than temporary effects.
6 Key Elements of Brand Identity
A logo is a thing that separates you from others and gives you a chance to be noticed. However, we never stop at creating a logo alone. We make sure that your logo is intertwined with your brand concept working as a holistic mechanism. That is, our experts will deliver a unique visual system with a logo taking center stage.
The font also can convey the general idea and character of the brand. For example, classic serif fonts are associated with confidence and solidity, while handwritten ones with creativity and originality. Hence, depending on your needs, our designers will apply or create the font that will communicate the message correctly.
To fully immerse your clients into your corporate environment, such a thing as style consistency should be paid a great deal of attention to. In other words, all the elements, components, and blocks presented on the resource should not contradict or differ from each other as otherwise the site may look messy.
Branding elements that either accompany the content or place accents can be standard (circle, rectangle, triangle) or non-standard (stars, zigzags, waves, etc.) shapes and forms. The choice is all yours. However, you should be aware of the feelings they may evoke.
A tagline or slogan is a tool that can transmit the company’s mission and values. And here, the main rule is not to overplay it. Thus, the shorter the phrase, the better. Besides, if you add some humor or creativity, there will be more chances that the clients will remember it.
Other Visual Elements
There are no elements that do not deserve your consideration since the whole image of your company is built from the details. And our digital design firm knows this. That is why, upon handing over your brand identity project to us, you may be certain that nothing will be missed out.
Why Us for Brand Identity Design Services
Wealth of experience
Being founded in 2015, Ester Digital has designed and launched a great number of diverse projects. And that gave our team valuable knowledge and experience which we will apply thoroughly while working on your product.
We are not afraid of experimenting. Furthermore, if you already have any ideas, our designers will bring them to life, even if you think they may seem too wild or ambitious.
One of the determining factors when picking a corporate branding agency is the cost of services they provide. In addition, it’s vital to ensure there will be no cases of budget overshoot. In hiring us, you will never face this. Instead, you will get a cost-efficient solution that will work for you.
When it comes to running an online business, then it’s all about conversions, and we fully understand that. Thus, by entrusting your product to our professionals, you will receive a noticeable and efficient design which should leave a very positive impression on anyone who visits.
Strict observance of deadlines is the feature that characterizes any reliable and trustworthy company. At the same time, the project launch is a process that shouldn’t encounter any delays since otherwise, the whole business may be affected. And our brand identity design company can guarantee that the final product will be delivered on time.
If you want to ensure your company’s future growth and success, then it’s simply impossible without a proper brand identity. Thanks to this, you’ll be noticed and remembered by potential clients. We seek to achieve this and to naturally reduce the risk that potential clients will go elsewhere.
Brand guidelines are the rule, according to which the consistent application of brand elements is established. That is why, if you neglect its development, instead of an organized brand ecosystem, you will get a chaotic set of disarranged components. And to prevent any negative outcome, our brand design agency will be delighted to aid you in their creation.
First, to define your targets and values, we conduct research. Secondly, to present crucial attributes and develop key messages, we build a proper brand strategy and make a positioning platform. Then, we work on visualization and design several options to choose from. Finally, we develop a launch strategy and a guideline document to standardize every element.
Whether your business operates in the real estate, car dealership, startup, or healthcare industry, it still needs an impeccable brand identity & design to declare itself boldly. And as long as any company may require our assistance, the specialists of Ester Digital are ready to help ll.
The time spent on the project directly depends on the scope of work and the goals you’ll set for us. That is, upon making a plan for the project, we determine the terms of its execution. And once we both have agreed on the time of the product delivery, you may be sure these terms will not be violated.
Contact us today