How to Create a Restaurant Website 101

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With a global pandemic affecting the whole foodservice industry, it is as important as ever for a restaurant to boost its digital presence.

How does one do that? What is the secret to restaurant website design? Does it only have to feature mouth-watering photos of lamb loins or a mango mousse? What does it take to create a restaurant website that manages to strike a balance between drawing customers in and being a valuable branding asset?

All of those questions are valid and understandable because restaurant websites may seem like a niche experience. Don’t be discouraged though – Ester Digital made up a guide on how to develop a captivating and achievement-oriented website. Read on to learn more about the potential pitfalls of the process along the way.

Importance of restaurant website: why do you need it

As with any website, there are certain advantages to having a restaurant website that might not seem evident at first glance. 

The most obvious benefit of having a restaurant website is to attract new customers to obtain a solid customer base. Even hardened skeptics won’t argue that in today’s world, an offline presence isn’t enough. People have smartphones and laptops, and they use them to check out a place they want to visit to get a feel of it and assess its style. Developing a website will definitely have a positive influence on your business and customer flow.

A website is a continuation of any client experience, the one that deepens the connection and provides more detailed information. Websites allow customers to get familiar with the restaurant prior to going there and get a positive first impression, thus increasing the chances that they won’t leave the place as soon as they access it. Studies show that almost 90% of people check out online reviews before going somewhere, and restaurants are at the top of their priorities there.

Of course, you might say that you already have a great Instagram account that has a lot of subscribers. Why can’t you obtain the customer flow from that? Sure, if it works for you and you don’t plan to expand your business further, that’s fine. Instagram or Facebook accounts are great if you have a rather niche or small company that will always get found by the sheer uniqueness of its offer. But if you want your restaurant to be noticed by Google and other search engines, getting a website is a must.

Another reason for favoring a web platform rather than a social media page is that the latter is not customizable and depends on the internal policies of the companies. If they introduce changes to their platform that you don’t like or don’t agree with, you have nothing else to do but oblige.

Also, a website is a more straightforward way to establish a relationship with your customers. You offer them your services, they leave comments, register their accounts, or look at the photos of your team and the premises. You can get direct feedback from them without having to do a survey. With technologies getting more complex and advancing so fast, websites are getting more interactive and mutually beneficial.

All in all, a restaurant website is a powerful tool to establish your business as trustworthy, provide information to the customers, and improve your brand awareness.

How much does it cost to create a restaurant website

Restaurants are associated with something fancy and posh, full of high-quality photos and artistic images that reflect the class of the place. However, not all of them are top-star-Michelin restaurants – and they don’t have to be. Naturally, there is a variation in style among different restaurants. But how does it affect the website’s price? 

Is it possible to create a cheap restaurant website? Or does it absolutely have to be super expensive? It all depends on the project scope and its requirements. Some restaurant websites don’t feature a lot except a menu and a few steak photos. Some include booking services, demand complex SEO strategies, and integrate expensive third-party solutions. 

Before assessing the budget, think about what kind of website you would like. If you’re content with a simple informative website without any intricate tools, then you can even do it for free by yourself. You can also ask an agency to create a template website – a solution that doesn’t involve any customization or creativity. Usually, those aren’t expensive, and you can get around having one for less than $1,000.

However, dreaming big is not a bad thing. Actually, it’s pretty wise to invest in a top-notch and custom solution that is responsive, beautiful, and has a variety of components to work with. A website isn’t simply a technical tool but an asset that contributes to your brand identity and serves as one of the main tools for attracting visitors.

How do you set up the budget for that? Try to come up with a cost estimation you’re willing to allocate for the website and go through a number of agencies that offer a website design and development. Most of them charge per hour – going from $40 in Eastern Europe to $200 and even $300 in London and New York. The number of hours and stages – design, development, testing, launch – is usually the same, so the choice is mainly between time zones, cultural issues, and knowledge of the region you’re operating in.

Another advantage of going for a custom design from a professional agency is that their teams are usually capable of breaking the scope of work down into smaller phases that are carried out simultaneously and in cooperation. That ensures that the final product doesn’t have any gaps or errors because the design process moves from one stage to another as seamlessly as possible.

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Top 5 restaurant website builders

Okay, since we’ve concluded that restaurant websites are vital, it is time to learn precisely how we can do that. We’ve picked the five most common website builders, each being highly practical and having its own specific advantages.

01 WordPress

As one of the most popular open-source website builders, WordPress is a tool that allows for maximum customization and flexibility in the development process. While it’s not an industry-specific builder, it will most likely do the job. With thousands of plugins and third-party integrations, WordPress is amazing even for the most demanding projects – they offer various menu options, reservation, and booking software while being great for mobile devices. The tiny downside is that WordPress might be hard to tackle for non-tech-savvy people as it requires at least some technical background. Don’t be discouraged though – there are tons of tutorials to follow and forums to ask around, so that won’t be a big problem. Lots of restaurant website design companies choose WordPress as their primary option – our team included.

02 Wix

Unlike WordPress, Wix is great for beginners if you plan to build a website on your own. There is practically no possibility of messing things up – the tool will take care of everything for you. Wix provides an option to set up an ordering, payment, and reservation system which is extremely useful for a restaurant website. Unlike other builders on the list, Wix is the most restaurant-specific one since it has a vast library of themes and templates to use. They are customizable and easy to use – personalization has never been easier. There is a price for this kind of flexibility – while using Wix is free, most food-related plugins and plans are fee-based.

03 Weebly

Weebly offers a restaurant building system that allows you to customize the menus, ordering, and reservation systems. Like other options on this list, Weebly is free but paid versions are better if you want to have a wider functionality – for example, accommodate your SEO strategy, include analytical tools, and expand the payment choices. In general, Weebly is great for simpler and uncluttered restaurant websites as it does not have tons of restaurant-related themes. However, it wouldn’t be a problem if you hire a designer who can personalize the template you like to fit your needs. 

04 GoDaddy

GoDaddy is the builder that allows for the quickest launching out of all tools on the list. That might not seem like the most valuable asset, but it may prove to be highly useful if you’re pressed for time. Also, it is super easy to master, as it features an artificial design intelligence (ADI) that does most of the work for you. Like most builders, GoDaddy allows you to add high-quality photos and include menus and reservation systems. Its SEO capabilities are on another level – so if you’re interested in exploring that, take a closer look at this builder. Also, it is rather budget-friendly.

05 Squarespace

Squarespace is one of the most famous website builders out there, and for a good reason. The modern, sleek, and sophisticated look it offers is excellent for a picture-heavy industry such as a restaurant business. Beautiful themes, lots of features and plugins, an eCommerce integration, great support blocks where you can find all the technical answers – all that makes Squarespace one of the safest choices when it comes to restaurant website building. On top of that, Squarespace adds review widgets which can be useful if you plan to post testimonials on your website.

The list is not exhaustive – however, these five options are of the highest flexibility and customizability. They vary in pricing and certain functionality aspects, but all of them are more than capable of providing you with a beautiful, practical, responsive, and tailor-made restaurant website. The choice depends on your specific needs – from the budget to the customization. All in all, WordPress is probably the best choice in terms of striking the balance between all standard restaurant website requirements.

DIY or hire a professional web design team

With so many website builders at our disposal – from WordPress to Squarespace, it’s safe to say that you can pretty much design your own restaurant website yourself. There are tons of guides and tutorials on how to do it right, as well as free templates and integrations that will considerably facilitate your development process. There are also custom solutions that can tailor-make the platform in a way that works for you and suits you best.

Surely, it is a cheaper option – and more cumbersome. You are fully responsible for every stage of the work cycle, starting from trying to figure out how to operate the template down to the testing and maintenance stages. Of course, if you’re only starting out and would like to experiment – it’s a much more suitable choice.

However, if you’re planning to create a long-running restaurant website and you expect to get the results right away – then going for a professional web design agency is a sensible option. Echoing the previous point when we talked about design cost, we advise you to invest in a technologically advanced and skillfully made and professional website, but the choice is always yours.

Recipe for a restaurant website

Is there a perfect mixture of ingredients to create a great restaurant website? Uh-huh! Any restaurant website involves having standard elements – the About Us page, the contact information page, blog, etc. On top of those, they may also have a set of field-specific components – for example, reservation systems, special marketing campaigns, CMS, and newsletter options.

We have prepared a recipe for creating a tasty and delicious restaurant website that is easy to follow and that ensures that every possible piece is taken care of. Read on to learn how to build a restaurant website right from the get-go.

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Standard restaurant website features

There is a list of standard features that appear on any restaurant website. They include such blocks as contact info, the about page, reservations, ordering, blog, and many more. Without those, a restaurant website wouldn’t provide a wholesome and complete user experience and wouldn’t attract new visitors. Let’s explore those features individually.

#01 Contact information

Nowadays, contact info doesn’t only include the phone number (although it’s still crucial and should be visible and noticeable) – it also means having an email address for various inquiries. If you have any additional contact points, list them all in one place. Making your homepage contain all the necessary data will also improve your search engine rankings. 

#02 Location

The address can be displayed in different ways. Some companies use Google Maps to show the actual location of the restaurant. Some prefer to put it right next to the phone number or an email. Also, if you have multiple locations, you can list them all at the ordering stage.

#03 Hours

Restaurants are places where people would like to relax – so showing up there to find out they only have one hour before closing is somewhat unpleasant. Don’t forget to state clearly the working hours, including variations depending on days (longer Fridays or Saturdays, for example).

#04 About page

The about page serves a noble purpose – it lets customers see that you have a mission, a set of values, an ethical code if you will. All of that always increases trust and makes your brand distinct. The about page is a great way to establish a connection with the customers before they even go to your restaurant.

#05 Menu

A menu is a cornerstone of any restaurant website since most people check out the food the place serves before going there. If you’re skeptical about putting your secret recipes out there, think about people with allergies or sensitivities to certain types of food – they would like to know what they’re getting themselves into when they go to your place.

With such high demand for the menu, it is important to make it right. Don’t upload your menu as an image/photo or as a PDF – not all users can view it or download it to check it out, so it’s crucial to make it as user-friendly and responsive as possible. Also, having an HTML-embedded menu is better for SEO as it gets indexed properly, unlike uploaded files.

A menu can be added with the help of a template or a theme of your CMS of choice. Don’t forget that the menu has to be updated regularly.

#06 Reservation

Same as a menu, the reservation system is also extremely vital for any restaurant website. Use a widget or a template that adds a reservation system or links you with a platform that does that. As with anything of that importance, make sure that the reservation button is visible and can be easily accessed quickly.

#07 Ordering system

With food delivery services being super popular now, it is vital for restaurants to provide the takeout option. Integrate your website with any food delivery and ordering systems like GrubHub, ChowNow, or UberEATS through a CMS template and customize the ordering experience however you like.

#08 Videos

Not necessarily the most significant block on the website, videos provide a fuller user experience. Whether it’s a video or a VR of your restaurant space or dishes and plates, it gives customers the chance to see what it is like to engage with your company and the services you provide. 

#09 Blog

A blog is also not essential to every restaurant website but it’s a great tool for the companies that are heavily involved in the local community or possess some kind of expertise on the matters (for example, healthy foods restaurant posting about nutrition and providing vegetarian recipes). Blogs can be helpful in promoting any local events in which you’re involved, teasing some upcoming news, or simply showing your experience and sharing your food-related proficiency.

#10 Careers page

Restaurant websites are not only viewed by customers. Sometimes people go through them when they’re looking for a job, which is especially widespread in such a specific industry. If you’re open to hiring, make a job offerings block on your websites to contact you.

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Marketing and promotion features

Even if you have all the necessary and standard features present on your website, it’s still not enough to ensure a stable customer flow. You need to market your platform adequately in order to turn it into a polished and inviting place where customers will feel at home. Want to know how to do it? We’ve come up with things you can do to guarantee your website is running smoothly.

#01 Enable SEO

Without a proper SEO strategy, even the most beautiful and thought-out website will be lost among the myriads of similarly excellent websites. A platform has to be noticed by search engines – otherwise, the users won’t be able to see it. In order to do that, collect the keyword list and implement them into the descriptions, meta titles, headings, and other texts, take care of the listings, as well as make sure that the content is updated and accurate – you might trick users, but you won’t ever trick Google (sounds like a cool t-shirt print, right?).

#02 Understand the target audience

When going into developing a website, knowing the clientele is integral. Actually, even when doing any redesign, it’s pivotal to understand how to do that without decreasing your current customer flow. Of course, you can’t simply stop being a French restaurant and turn it into a Japanese one because you want to appeal to a different demographic, but making minor adjustments will be effective. That will help to know what people want to see on your website, how they use it and learn about the main pain points and CTAs and blocks that go unnoticed. When you know what they’re looking for and what they need, you can develop a website that will be practical and engaging.

#03 Define your selling point

Despite the fact that most restaurant websites are doing the same – showcasing the place, its menus, and probably providing additional services like ordering and delivery – they can and should be different. Come up with something that makes your platform unique. For example, if you run a pizza place, think of a special offering pizza with a one-of-a-kind recipe, or include some kind of discount for taking two of your specialty dishes.

#04 Arrange the content

Before developing your website, plan out the content you want to put out there. We’ve already mentioned a set of standard restaurant website features, so follow the list and think about how you would like it to appear there. For example, whether you want to have a photo gallery or simply add a few pictures here and there? Do you want to include extensive descriptions of the products or get by with short ones? Would you like to have a page dedicated to your team? 

#05 Take care of the branding

As we’ve already mentioned, a website is an extension of your brand, but what does it mean? A professional restaurant website gives customers a fuller picture of your company. Even if your restaurant is visually perfect if your website isn’t coordinated with its style, there is a gap that makes the overall user experience – both offline and online – seem erroneous. If your clients come to your restaurant and see that its atmosphere is fun and easy-going, seeing a website that has a gloomy look about it will make them doubt your expertise. A visual language has to seep through everything you do: be consistent!

#06 Put social media icons

That works only if you have your corporate social media accounts, but if you don’t, consider setting them up. You don’t have to create accounts on every possible platform – just analyze which ones are used more by your clients and go for it (usually, for the US, it’s Instagram and/or Facebook). Put their icons closer to your contact info – they’re much easier to find there – and start promoting your work on them as well.

#07 Set up an email marketing campaign

A newsletter is an easy way to promote your business and get more people involved with your business. Get a sign-up button on your homepage to ensure a nice subscriber flow and offer them discounts and exclusive deals to solidify their loyalty to you.

#08 Include testimonials

Another powerful way to make you seem trustworthy and reliable. Customer reviews help visitors to assess the quality of the service, read about certain peculiarities of your business, look through other people’s perceptions of your restaurant and decide for themselves whether they want to have a taste or not. Social media accounts may be used for this matter, but there are also special widgets that display the testimonials that people left on third-party review platforms.

Web design: tips and tricks

The main thing to remember when going about restaurant website design (and any design) is the consistency and particularity of the business. Let’s go through a few insights on how to gather an effective, powerful, and beautiful restaurant website.

#01 Simplicity

Every restaurant has its own style, and minimalism doesn’t always fit into the scheme, but simplicity here is more concerned with how the content is congested. When you look at the restaurant website, there are only a few things people really look out for – location, a variety of dishes, and mouth-watering images. They don’t really need to read painfully long essays on the usefulness of avocado or try to figure out a complex navigational system. Stick to the gist of it – food and how the customers can get it.

#02 Mobile-friendliness

Stats show that the majority of all website traffic comes from mobile device usage which can’t be ignored. Imagine a situation: you’re a traveler stuck at the railway station looking for a pizza place to grab a bite, struggling to find anything on your phone because the websites aren’t fit for mobile devices. Stings, doesn’t it? Remember: consistency is the key. If your website is perfect on a laptop, why shouldn’t it be the same on a smartphone or a tablet? This point is especially vital for restaurant businesses since people decide on the place to eat spontaneously while being somewhere else or even on the go. A website that has mobile-optimized navigation, scrolling, and no overloading elements will be a big success among users.

#03 Easily reachable menu

Let’s not kid ourselves – a menu is the main reason people access a restaurant website most of the time. When people are hungry and irritated, they want to see the menu as soon as possible to check if it suits them. If you get them to go through the whole website without getting closer to the menu, they are going to get cranky, leave the website, or even write an angry review somewhere. We don’t want that, do we? Make a menu button visible or even of a contrasting color so that users notice it right away.

#04 High-quality imagery

We’ve already established that a restaurant website does not frequently have lots of textual blocks or thorough descriptions. Food services are dependent on images since it’s the only way for the users to assess the quality of the product since there is no smelling or tasting it through the screen (yet). Rely on images or photos that can convey the feel of the place and its theme. Is it a really posh Italian restaurant where you can’t show up in your sneakers? Or is it something more family-oriented? Photos can carry that mood over to the customers, especially if done by professionals. Don’t forget to include images of the team and the place itself.

#05 Usability

Lots of restaurant website owners think that since there isn’t a lot of content and complex features, there is no point in working on the UX issues. Try to consider and go through the user flow steps, develop a usable navigation system and overall site structure to ensure that the most relevant information is easy and quick to find. It’s better for the website to have less content and be more accessible than to have lots of features and pages that are impossible to handle.

#06 ADA accessibility

Speaking of accessibility: any website needs to be accessible for everyone and ADA-compliant (Americans with Disabilities Act). Things to consider here include making sure that there are alternative texts with descriptions of the images, text transcripts for audio/video files, meaningful order of the content, keyboard-only functions, and predictable user flow. 

#07 Color scheme

Colors are building blocks of web design – everyone knows that. They can change up the mood, make the website seem formal, or, on the contrary, way more fun. The lack of “color” – a white space – is great for contrast and highlighting the focus points. Most restaurant websites have four colors: brown, white, red, and black. It doesn’t necessarily mean that your color palette should be the same. However, it’s better to have a limited number of colors at your disposal, each of them aligning with your established brand identity and visual language.

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Web development stage

As with most web platforms, the development process of a restaurant website follows a pretty basic set of rules. Let’s look into some of the most crucial ones to ensure that the created website is of maximum efficiency and security.

#01 Choose CMS

We’ve talked about website builders earlier, but it’s worth reminding that choosing a CMS is an integral step in designing a restaurant website. CMS will serve as the groundwork for the whole website. The budget and the deadline of the project will depend on that. Before opting which one is better for you, try out several of them to make sure you’re making the right choice. We advise going for WordPress because it is super flexible and functional but, in the end, it is up to you.

#02 Speed up the website

Load time is a huge indicator in a “browse it or leave it” kind of user decision. If it takes forever for the menu to download, visitors are just going to jump ship and look for another place to eat. It will inevitably lead to sales drop and your search engine ranking. Stats indicate that if your website takes more than three seconds to load, you will lose almost half of your visitors immediately. To avoid that, optimize the images and photos, reduce the size of different files on the pages, apply compression and browser caching.

#03 Develop a responsive website

We’ve mentioned the mobile-friendly approach earlier at the design stage. However, it’s important to use responsive website builders to ensure that the content and especially the features are working properly on all devices – from traditional PC screens to smaller laptops and mobile phones. Use images and videos that are scalable, adopt the fluid grid, adjust the text size to change according to the screen size, apply media queries that adapt content to a screen resolution, and don’t forget to test the website on various devices multiple times. Don’t forget about testing everything out, taking the restrictions of the touchscreens into consideration.

#04 Get a domain name

When the design stage is over, it is time to pick your domain name. It is a unique identification of your company on the Internet and an address via which the users access your website (in most cases). It’s better to choose a shorter, more snappy domain name, the one that coincides with your brand name – so that there is brand consistency and the visitors won’t be confused. With restaurants, it might be difficult. Quite a few of them feature a personal name in them – and those domain names are usually taken. If that’s the case, try putting the location name in there: for example, instead of www.andys.com go for www.andysnyc.com. 

#05 Get a hosting plan

Hosting is storage for your website’s files and content. Basically, it allows users to see and access your website, so it’s safe to say you won’t be able to finish the web development without it. A choice of hosting plan should be based on several factors: reliability, speed, and security, and price. There are some cheap options to choose from but going for a premium version is better and definitely much more secure. There are tons of web hosting providers out there, the most popular being Bluehost, Hostgator, DreamHost, A2 Web Hosting, and many others.

#06 Set up an email security service

There isn’t any restaurant website that doesn’t have a corporate email tied to it – to cooperate either with customers, suppliers, partners, or potential candidates for the job offerings. A lot of the time, the information outlined in the emails can be described as confidential – so it’s of utmost importance to ensure its maximum safety. It can be achieved using an email security service that will prevent your website from any external attacks and guard against any vulnerabilities. There are a few email security tools – for example, DuoCircle, SpamTitan, Mimecast, Avanan, and others.

Top 10 restaurant website examples

01 Lemonade

Lemonade is a US-based restaurant chain that serves seasonal California cuisine. Their website design reflects the unique character of the company – with bright colors, an easy-going vibe, and a chilling-in-a-sunshine theme across all pages. Together with the standard restaurant website features such as a menu, ordering, catering, and others, Lemonade offers a group order where you can set a date and a deadline and add the contact info of the people who will share the order with you. Besides that, Lemonade allows you to build your own dish and shows how many calories each of the dishes has.

Lemonade_Ester_Digital

02 Giraffe

Giraffe has a super simple and transparent website. The main page has nothing but a hamburger menu icon, various links and CTAs, and a set of powerful images and illustrations. The user experience is as smooth as it gets – every button is clickable, the website is easy to navigate and search, and it’s impossible to get lost and not find what you’re looking for. Giraffe also offers booking and delivery services, has a really thorough menu with detailed descriptions, and a link to its mobile app download.

Giraffe_Ester_Digital

03 Mellow Mushroom

Atlanta-based restaurant with almost a 40-year history, Mellow Mushroom is a modern company with a fun and unpretentious attitude and their website echoes that. Having a pretty standard set of features like menu, locations list, ordering system, and others, Mellow Mushroom also has a few unique offerings, such as its own eClub, blog posts about food philosophy, and a detailed mission statement. The website is super entertaining and engaging to go through. There is a certain sense of community and all-togetherness that it emits when you read about their bake bus, the team, and the characters the company is represented by which only increases the appreciation of their dedication and hard work.

Mellow_Mushroom_Ester_Digital

04 Maialino

Maialino’s website is an example of a classic restaurant website that doesn’t have a lot of unnecessary fuss. Its long-scrolling homepage features large background photos with CTAs and internal links on them. It has a certain amount of delicacy and simplicity about it. There isn’t a lot of text (barely any), and most CTAs and buttons lead to external sources, for example, Google Maps, Maialino’s social media accounts, and its Goldbelly page. All that adds to the warm and welcoming atmosphere that the restaurant radiates.

Maialino_Ester_Digital

05 Earls

Simple, minimalist, and striking – that is Earls website in a nutshell. There aren’t a lot of descriptions and text blocks, but the user interface is so intuitive that you don’t even need them. You can glide through pages, soaking in the atmosphere that the restaurant website oozes, learning everything you need to know about the place. A huge amount of white space and contrasting colors of the CTAs urge you to click the buttons. The company also issued a special safety/COVID-19 statement on the priority of the health of their visitors. If you don’t fall in love with the company after visiting this website, then nothing will ever make you.

Earls_Ester_Digital

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06 Le Bernardin

A fancier and more high-end option on the list, Le Bernardin is a seafood restaurant in New York that is among the best 1,000 restaurants in the world. Its website is a one-page platform with a set of stunning photos and meticulously planned out blocks of info. To hide all the “noise” and clutter, the website has a hamburger menu button where you can find all additional pages. The photos of co-owners, chefs, and other team members establish trust and confidence in the quality of service.

Le_Bernardin_Ester_Digital

07 Girl & The Goat

One of our personal favorites from the bunch, Girl & The Goat seems very simple and almost unassuming. But when you go through the website and see how thorough it is without being obtrusive, you realize how great and user-friendly the website is. Unlike other restaurant websites, the Girl & The Goat has a sitemap and a gallery where you can see how the place looks from the inside. The cute goat logo is an extension of the company’s brand presence and name, which is a great way to entertain the visitors and make the website more animated and personable.

Girl_and_The_Goat_Ester_Digital

08 The Fat Duck

The most creative and on-the-verge eccentric website on the list, The Fat Duck possesses the same amount of innovation and kookiness the restaurant itself has (check out the most famous dishes served by their chef). You wouldn’t expect less from that place – Alice in the Wonderland theme, sketched-out animations, magnifying glass, a “question everything” slogan – it is nothing short of extraordinary and fascinating. Even if you don’t end up going there, all the small details on the website and the place itself are going to make a lasting impression. The Fat Duck website is a great example of how interactivity and even a little bit of artistry will easily make you stand out.

Fat_Duck_Ester_Digital

09 Daniel

Daniel restaurant in New York gives off an elegant and high-class feel – and its website is exactly the same. Sleek and refined style makes the user experience almost intimate as if you’re getting to know the place inside out – and bright and colorful photos of dining spaces help with that as well. Like many restaurant websites, Daniel’s has a hamburger menu button to avoid mess, disorder, and confusion. Unlike most restaurant websites, this one shows prices for certain dishes and even beverages.

Daniel_Ester_Digital

10 Quince Restaurant

Following the common theme of all restaurant websites – simplicity and minimalism – Quince Restaurant has a strong tie to the farm business that supplies the place with the products, highlighting how important it is to provide customers with fresh and carefully selected vegetables. The website isn’t picture- or text-heavy and, in general, it never overdoes anything, which adds up to its elegance and charm. You can’t help but be enthralled by the place, especially considering how serious it is about its mission and values and organic-oriented approach.

Quince_Restaurant_Ester_Digital

On a final note

Building a restaurant website has its peculiarities – there are rules to follow and tools to develop. You have to have a menu, an ordering and delivery system, clear navigation, excellent imagery, and a lack of additional clutter and any confusion. 

A restaurant website design doesn’t have to be super classy and unattainably chic. There are tons of different restaurants with their own unique moods and atmospheres, and the real challenge here is to convey that while being customer-friendly and SEO-optimized. People value places that put their positive experience at the top of their priorities – and websites should do exactly that.

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    What is WooCommerce and How to Use It

    With WordPress taking over the digital world so fast, it was just a matter of time before it reached out to e-commerce websites. However, it became evident that even such an easy-to-use and accessible platform like WordPress needed to be altered to fit the e-commerce design requirements. It led to the creation of WooCommerce –...